Recently, it has attracted widespread attention. After this bowl of Malatang was picked out by customers one by one, after careful counting, it was found that the price far exceeded expectations. Seeing this, the boss was weak and urgently stopped the act.
Customer Behavior Analysis:
First of all, this incident shows us that consumers are concerned about price reasonableness. It is commendable that customers have doubts about the price and then carefully verify it. They don't want to be defrauded, which reflects the awakening of consumers' awareness of rights protection. However, getting too caught up in the price itself may cause some unnecessary disputes, so you should be rational and calm.
Boss reaction:
Faced with this situation, the boss was weak at first, which is a typical bullying behavior of the shopkeeper. However, after the emergency call, the boss should train the store staff to enhance their awareness of integrity management. Only in this way can we truly win the trust of consumers.
Legal & Ethical Discussion:
In this case, the law played a certain binding role. However, ethical management is equally important. Merchants should respect consumers' right to know and choose, and cannot use information asymmetry to defraud. Otherwise, you will be punished by law.
Reflections on the Food and Beverage Industry:
The F&B industry should reflect on the warnings raised by this incident. Price gouging and excessive consumption are not conducive to the healthy development of the industry. Merchants should strengthen self-discipline, improve service quality, and set reasonable prices, so as to win the favor of consumers.
In general, this incident has triggered our thinking about consumer rights, business integrity, catering industry norms and many other aspects. It is hoped that the relevant departments can strengthen supervision, standardize market order, and create a good consumption environment for consumers.