Live broadcast brings goods, the new favorite of Internet celebrities
In recent years, live streaming has quietly become a new main way for Internet celebrities and celebrities to generate income. They only need to open the live broadcast software, and they can easily monetize through the existing popular traffic, with a low threshold and fast speed, which is very in line with the enthusiasm of the current young generation.
Compared with performing the stage, or starring in film and television dramas to exhaustion, live streaming is undoubtedly a more relaxed and comfortable way to get rich. The workplace is at home, and the working hours can be controlled freely, and there is no need for professional acting at all, as long as the ready-made goods are presented to the audience.
This new way of getting traffic, monetizing and generating income is too tempting for Internet celebrities and celebrities. They gave up their original jobs and went all out to pour into the team of live broadcasts.
At first, everyone also had a welcoming and supportive attitude, and felt that it was a great benefit for fans to be able to interact with idols up close through live broadcasts.
But gradually, some anchors are unscrupulous in order to make money, always shouting and selling inferior products, completely ignoring the actual feelings of the audience. There are also some people who invite a large group of fake fans to brush gifts during the live broadcast, and the scene is so contrived that it is disgusting.
This made more and more rational consumers unable to stand it and withdrew from the live broadcast room of the anchor one after another, and the originally enthusiastic fans also felt disappointed and left.
Li Jiaqi incident, a warning for live broadcasting
Li Jiaqi can be said to be a typical representative of stepping on thunder in live broadcasting. He was originally a well-known blogger in the fashion industry, and with a large number of loyal fans, he switched to live streaming in 2020.
Relying on his existing popularity and influence, any product he recommends can be sold out in an instant.
But careful observers will find that most of the products recommended by Li Jiaqi are of uneven quality, and they are completely consuming the blind worship of his fans. These products have not been systematically checked, and Li Jiaqi does not trust them 100% as he claims.
He just uses his own traffic to earn money from his fans.
After long-term consumption, many fans of Li Jiaqi began to wonder if they were deceived. Since 2021, fans have withdrawn from Li Jiaqi's live broadcast room, and his popularity curve has begun to decline.
By the end of 2022, Li Jiaqi's live broadcast room will completely "collapse", and the number of fans will plummet. This is a wake-up call for other live broadcast anchors, who only rely on traffic to promote inferior products, and in the end they will inevitably be abandoned by fans.
Li Jiaqi's lesson shows us that live streaming must treat fans with sincerity. Ignoring product quality just for the sake of profit will sooner or later increase the anger of consumers.
If you want to run your own live broadcast room for a long time, you must always put user experience first, return to the analysis of the advantages and disadvantages of the product itself, and avoid being carried away by interests.
Ma Tianyu, a dedicated and powerful singer
Ma Tianyu is a singer who later transformed into an actor. His gentle and beautiful masterpiece "Damn Tender" still has a place in the playlists of music fans.
In his acting career, Ma Tianyu also took one step at a time, starting from an unknown small role, and relying on his unremitting efforts, he honed his superb acting skills.
He does not belong to the kind of popular first-line star, but the accumulation of years has also given him a certain position in the entertainment industry. In 2022, Ma Tianyu will also begin to get involved in the field of live streaming.
Many people were shocked by this, speculating that his company forced him to do so.
In the face of doubts from the outside world, Ma Tianyu did not rush to refute, but responded with a smile in his usual gentle attitude, he just wanted to try various different development directions and enrich his experience.
In order to prove his sincerity, Ma Tianyu's performance in the live broadcast room was very dedicated and serious.
He will personally try the recommended product first to ensure that it is of excellent quality and that there are no problems before showing it to fans. In the live broadcast session, Ma Tianyu never pretentiously and did not invite the so-called "little assistant" to brush gifts to support the scene.
He will carefully explain the functions and feelings of the product to the fans in detail, give his own evaluation, and let the fans calmly judge whether the product is worth buying.
Infected by Ma Tianyu's sincere style, more and more fans were attracted to join his live broadcast room. They found that the things recommended by Ma Tianyu were indeed more reliable, and they were very satisfied with the use of them themselves.
In the emerging field of live streaming, Ma Tianyu maintains a good reputation with his sincere and responsible attitude.
Ma Tianyu said that he will, as always, maintain a humble and enterprising attitude, continue to work hard to do a good job in every live broadcast, and establish a relationship of mutual respect and trust with fans.
He hopes to use his practical actions to influence the healthy development of the entire live streaming industry.
Teacher Yang Kun's intimate recommendation
Yang Kun is a senior veteran actor, she has performed well in many classic film and television dramas, and she can be described as a leader in the powerful faction. However, when she also began to get involved in the live streaming industry, many people seemed very surprised.
They think that using the image of an old artist to do live broadcasts to promote products will damage their identity.
But Mr. Yang Kun disagreed. In her opinion, it is normal for her 60-somethings to want to earn more money to improve her retirement life. In order to prove his sincerity, Yang Kun operated the whole process in the live broadcast room, without the slightest shelf of a star.
She also only recommends products from a few brands that she has tried and trusts.
These are all personal experiences of Ms. Yang Kun, so she can explain to you in detail the use of the product, as well as the points that need to be paid attention to. Even if fans ask various questions during the live broadcast, Yang Kun will answer them seriously, without any guilt.
Due to the lack of team support, Mr. Yang Kun's live broadcast room is not as fancy and lively as those big Internet celebrities. But her simple and unpretentious style can shorten the sense of distance with fans, and everyone also trusts her recommendations to be very reliable and credible, so gradually more and more people participate.
Teacher Yang Kun is very pleased with this. She said that she didn't have too much ready-made traffic like those big stars, and many manufacturers didn't dare to let her endorse her at first. But she has always adhered to her own standards, and finally impressed everyone with her sincerity.
Now her small live broadcast room has also found a stable audience, which is a great help to improve her retirement life. She hopes to continue to work hard to influence the healthy development of the industry in her own way.
Huang Zitao's true temperament live broadcast
Huang Zitao, a star, can be said to be a clear stream in the live broadcast industry. He was originally one of the members of the popular Korean group EXO, and became a smash hit with his handsome appearance and excellent dancing and singing ability.
Later, Huang Zitao chose to return to China for development, and also had many outstanding performances in domestic film and television dramas, and gradually accumulated personal popularity.
Now, Huang Zitao has also joined the team of live broadcasting. But his live streaming style is very different from the usual ones, he doesn't swipe gifts, he doesn't yell at selling goods, he just wants to chat happily with fans.
He will carefully introduce the details of the product, and will also give fans some additional purchase discounts. During the live broadcast, he will also joke with fans based on their words, creating a light-hearted atmosphere.
In his spare time, Huang Zitao will also actively participate in some public welfare activities. Whenever there is a major event in the country or society, he will take the initiative to stand up and dedicate his part.
In the minds of fans, Huang Zitao is not only an artist, but also a Chinese with a sense of social responsibility.
Because of this, Huang Zitao's live broadcast room has gained high popularity. Fans support him, not only because of his sincere attitude in live broadcasting, but also because he has positive energy.
Compared with those stars who only use fans, Huang Zitao's personality makes everyone feel very warm.
Huang Zitao said that he will continue to maintain his true personality and strive to communicate with everyone through live broadcasts. He hopes to use his influence to promote the development of the entire live broadcast industry in a healthier direction.
He doesn't mind that his true temperament will cause some misunderstandings, and as long as the fans support him, he is satisfied.
Fang Qiong carefully recommends high-quality new products
Fang Qiong is a famous host of CCTV, she has a very solid hosting foundation and excellent eloquence. After leaving CCTV, she also opened a personal live broadcast account with the general environment.
But unlike many entertainment industry anchors, Fang Qiong chooses to use her own professional knowledge to recommend some high-quality new products.
Before entering Fang Qiong's live broadcast room to recommend each product, it must be carefully tried and verified by herself. Fang Qiong will uphold a highly responsible attitude, from the perspective of consumers, and give a realistic evaluation of the product after the trial.
She doesn't make a big fuss about it for the sake of sales, and only recommends things that she genuinely approves.
At first, many companies did not believe that they could achieve good sales performance by relying only on professional Fang Qiong without the support of ready-made traffic. So she was faced with the problem of difficulty in sample trial at first.
But Fang Qiong was not discouraged and continued to adhere to her own standard requirements. Gradually, the manufacturers were also impressed by her professionalism and integrity, and were willing to provide samples to support her live broadcast recommendations.
Today, Fang Qiong's small live broadcast room has gathered a group of regular fan groups, and they trust Fang Qiong's word-of-mouth product recommendations very much. Fang Qiong said that it is a great honor to be able to select and recommend samples to everyone.
She will continue to work hard to learn Xi information about new products and recommend some high-quality daily necessities.
For Fang Joan, live streaming was originally her profession, and now she finds joy in using it as a way of working. She hopes to be a trusted confidant and friend in everyone's life and consumption, and give simple and worthwhile suggestions in the complicated information.
This will also be a direction and possibility for her to continue to shine after retirement.
Live broadcast should have love, and two-way understanding between merchants and fans is required
To sum up, we can see that live streaming itself is not terrible, the most important thing is to look at the inner world and value orientation of the anchor. If you just want to satisfy greed and sell products regardless of quality, you will lose the support of fans sooner or later.
On the contrary, if merchants and consumers can fully understand each other, live streaming can still become a mutually beneficial and symbiotic model.
Rational and intelligent consumers should not blindly follow, and anchors should not be carried away by profits. As long as we can all return to the products and content themselves, and treat people with sincerity, live streaming can also become a bridge between merchants and consumers.
Integrity is always the cornerstone of business and treatment, which has not changed since ancient times.
Let us believe with hope that more anchors with conscience and moral qualities will emerge in the future to promote the healthy development of the entire industry in the direction of sunshine.
They will use wisdom and sincerity to protect the industry and bring a positive value experience to the public. I also hope that consumers can remain rational and not distort themselves because of traffic.
As long as we work together, the spring of live streaming will definitely come.