In 2023, the sales volume of the high-end mobile phone market will continue to hit a new high!

Finance Associated Press, January 2 (Editor Zhou Ziyi) According to a report released by Counterpoint Research's Market Pulse on Tuesday (January 2), sales in the global high-end smartphone market (priced at more than $600) may increase by 6% year-on-year in 2023, setting a new record.

This is in stark contrast to the forecast of an overall decline in the global smartphone market this year. Interestingly, over the past few years, the high-end market has become an area of growth in a weak market.

In 2023, high-end handset sales accounted for nearly a quarter (24%) of the global smartphone market, a threefold increase from 6% in 2016, while high-end handset sales accounted for 60% of the overall smartphone market.

Varun Mishra, Senior Analyst, commented, "Consumer buying patterns in the smartphone market have shifted. Considering the importance of smartphones, consumers are willing to spend more money on a high-quality device that they can use for a longer period of time. ”

"Owning the latest and greatest flagship has also become a status symbol for many consumers, especially in emerging markets where they are jumping straight from mid-range to high-end prices. In addition, these devices are becoming cheaper due to promotional seasons and financing options. ”

It is indisputable that Apple remains the premium market leader, with 71% in 2023. But the share in 2023 has decreased compared to 75% in 2022.

This is mainly due to the rise of Huawei phones, driven by the Mate 60 series, which will have a 5% share of the global market in 2023, a significant increase from 3% in 2022, and Samsung Electronics has also increased its market share with the S23 and Fold series.

Regionally, most of the growth in the global premium market in 2023 will be driven by China, Western Europe, India, the Middle East and Africa, with India perhaps the fastest-growing premium market in the world.

Moreover, in the high-end segment, it is the ultra-high-end segment that is driving the growth. In 2023, the $1,000 and above segment accounted for more than one-third of total sales in the premium market.

Overall, the growth of the high-end mobile phone market is likely to continue to outpace the overall growth of the global smartphone market in the future.

(Finance Associated Press Zhou Ziyi)