Every era has its own people.
In 2023, in the midst of different fates, a group of first-generation founders of real estate companies will retreat into the background, and some former star managers will choose to switch. At the time of the transition, the frequent changes in the senior management of real estate companies reflect the changes in the real estate industry.
With the departure of the "post-50s" and "post-60s", the helmsman of the "post-80s" has come to the forefront, and who will become the new "trendsetter" in the changes in the industry of "establishing first and then breaking", and under the proposition of the times of "major changes in the relationship between supply and demand"?
A group of the first founders withdrew
When the glory of the industry is no longer there, the founders of real estate companies who have repeatedly appeared in the spotlight have also withdrawn.
The exit of the "Creation Generation" is just an announcement to say goodbye. Yang Guoqiang, the founder of Country Garden, resigned as chairman of the board of directors due to his age and officially retired to the background; Wang Guoxiang, the founder of Xiangsheng Holdings, passed away; Chen Zhuoxian, one of the founders of Agile, resigned from the two positions of non-executive director and vice chairman of the board of directors of Agile, and the "Tiger Brothers" combination became a thing of the past; Ling Ke, chairman of Gemdale Group, applied for resignation as a director, chairman of the board of directors and member of the strategy committee of the board of directors due to health reasons; "The Three CIFI Brothers" Lin Feng, the youngest of them, resigned as executive director and chief executive officer of CIFI Holdings due to health reasons......
In fact, as the first generation of real estate tycoons of the "post-50s", Xu Rongmao, the founder of Shimao Group, Zhu Mengyi, the founder of Hopson Group, and Xu Jianxing, the founder of Baolong Group, have been standing behind the scenes for many years. Wu Yajun, the founder of Longfor Group, who was born in the 60s, also resigned due to age and health reasons, and Shao Mingxiao, a "veteran" of Longfor who was also a "post-60s", also retired, handing over the handsome seal to Chen Xuping, a Tsinghua official and student of the "post-80s".
These bigwigs have witnessed the era of the real estate industry's rapid progress, but also witnessed the trough and depression of the industry, when the tide recedes, the teenager who once fought in the waves to win a world has reached the age of exit, after all, no one can "forever stand at the head of the tide".
After the "thunder" of private real estate enterprises, as the founder of the enterprise, it is even more under unimaginable pressure. It is a pity that Lin Feng, the youngest of the "CIFI Three Brothers", had to leave the scene for health reasons.
The aura of professional managers is gone
In 2023, there will be more star professional managers who will leave the market, some of them choose to retire, some will hang their flags and fight again, and some will transfer to the upstream and downstream related industries of real estate.
Some celebrity professional managers have had a crucial impact on the company, just like the founders of real estate companies. For example, after the founder Ou Zongrong retired, professional manager Huang Xianzhi led Zhenro to go public, achieve the goal of 100 billion yuan, and become one of the first-line Fujian real estate companies in Shanghai, and he himself is also known as the "Zhengrong Prime Minister". However, in January 2023, 53-year-old Huang Xianzhi announced his retirement, and "post-80s" Li Weiliang took over as chairman of the board of directors.
Together with the founder Zeng Baobao, he promoted the listing of Fantasia and Color Life, and led Color Life to take the asset-light route, becoming the soul professional manager of "the first property stock", Pan Jun, will also retire in 2023.
In addition, some young star professional managers have chosen to continue the transition. For example, as the "youngest president" and "the most bullish management trainee" of Shimao, Lu Yi, a "post-80s" generation, transferred to the agency construction business after leaving the core management of Shimao.
Also choosing to transfer is the well-known star manager Zhu Rongbin. Zhu Rongbin has worked in a number of brand real estate companies, including China Overseas Real Estate, R&F Properties, Country Garden, Sunshine City, etc., and has held important positions. He is one of the heroes who led Country Garden to achieve a jump from 100 billion yuan to 300 billion yuan, and then spent two years to bring Sunshine City to a scale of 200 billion yuan, and is a veritable star professional manager.
As a well-known "working emperor" in the industry, Zhu Rongbin received the highest annual salary of 21.858 million yuan during his tenure in Country Garden. Today, Zhu Rongbin, who works in Hefu Brilliant, has an annual salary of 2.16 million yuan. As an upstream and downstream real estate company, Hefu Brilliant is engaged in real estate agency services, and Zhu Rongbin has also changed his career from Party A to Party B. The reason why he switched to Party B, Zhu Rongbin also gave his own answer: "Now in the era of stock, I think that after the house is built, how to operate and serve well is the theme of the future. ”
The proposition of the times in "handing over the stick".
In the ups and downs of the real estate industry for more than 40 years, they have swayed the blood of youth, and the ups and downs of the times and the market. They enjoy the dividends of the times, face the east wind of policies, write the history of real estate, and leave their own names.
Nowadays, the real estate industry in mainland China has developed to a new stage from solving "whether it is good" to solving "whether it is good or not". On July 24, 2023, when talking about the real estate market, the Political Bureau of the Central Committee of the Communist Party of China (CPC) for the first time made it clear that it is necessary to adapt to the new situation of major changes in the supply and demand relationship of China's real estate market and adjust and optimize real estate policies in a timely manner.
"The relationship between supply and demand in China's real estate market has undergone major changes", which is the first time since the 2016 Central Economic Work Conference put forward the "housing not speculation", in the economic situation and economic work as the theme of the Political Bureau of the Central Committee, the latest statement on the changes in the real estate market for the first time, means that the mainland real estate market has entered a new era.
"The relationship between supply and demand has undergone major changes", which is also the proposition of the new era faced by the new generation of "successors". If the "post-50s" and "post-60s" solve the problem of "starting from scratch", then the "post-80s" and "post-90s" are facing the proposition of the new era of "from having to good".
Today, the "second generation of real estate" stands on a new starting line: 42-year-old Yang Huiyan, the successor of Country Garden, Wang Xiaosong, 36, the successor of Xincheng Holdings, 33-year-old Sun Zheyi, the successor of Sunac, and Wang Sicong, the 36-year-old successor of Wanda...... Competing with the "second generation of real estate" is also the new "post-80s" professional managers, who are facing the new proposition given by the times, how to "survive", and how to draw their own answers on the examination paper of "from there to good".
Beijing News reporter Xu Qian
Edited by Wu Xin and proofread by Liu Jun