The pure electric luxury camp of ZEEKR has ushered in another piece of the championship puzzle.
[In the name of ZEEKR, 007 redefines pure electric luxury sedan]
On the evening of December 27, Hangzhou.
When the two cars with empty cabs drove onto the stage, ZEEKR 007, which shouldered the burden of ZEEKR impacting the pure electric luxury car market, became the focus of the audience.
Stress is inevitable.
Previously, being named Extreme Krypton meant "champion".
Whether it is the first time to bring the niche hunting coupe into the public eye, the hunting car into a popular ZEEKR 001 with an all-round attitude, or the ZEEKR 001 FR that activates the pure electric track-level strength, and the 009 that reshapes the pure electric luxury MPV, or even the compact SUV ZEEKR X, all of them are subversives and leaders in various subdivisions.
And this time, ZEEKR is targeting the mid-level sedan market, one of the most competitive core tracks.
As the first pure electric luxury sedan of ZEEKR, ZEEKR 007 faces the Model 3 that pushed Tesla to the altar, and is the signature BYD Han of BYD, the world's best-selling BYD......
It is not an easy task to fight in such an extreme battlefield.
Fortunately, the market performance of ZEEKR 007 is far better than expected.
From the beginning of pre-sale to the official launch, the cumulative orders of ZEEKR 007 in 40 days were 51,569, and this number continues to rise.
This familiar "extreme krypton speed" is also replicated in the 007, which has high hopes. On the one hand, this is due to the brand appeal that the ZEEKR brand has rapidly accumulated in less than three years, and on the other hand, it is 007's own multi-dimensional leadership in product power.
According to the official statement, the 007 four-wheel drive performance version of the ZEEKR 007 can accelerate to 2.84 seconds, which is the world's fastest accelerating mid-level sedan, and the rear-wheel drive version can also reach the level of "5 seconds club". And all versions of the 007 are equipped with a 310 kW silicon carbide rear electric drive built with the same architecture as the 001FR, with 98% motor efficiency and 92.5% overall efficiency of the electric drive system... Behind the extreme performance, it is not difficult to see how attentive Zeekr is to this car.
In order to make the vehicle lighter and more flexible while ensuring that the strength of the body remains unchanged, ZEEKR 007 is equipped with a front double wishbone independent suspension and a rear multi-link independent suspension as standard, and a large number of high-strength aluminum alloy materials are used, and the actual test lateral G value can reach up to 0.95G.
At the same time, at the 4 vibration sensitive points of the front overhang swing arm and the rear subframe, ZEEKR 007 adopts hydraulic bushing technology to increase the residual vibration filtration by 40%, making the chassis more compact, and ensuring the comfort of riding to the greatest extent without sacrificing handling.
The all-wheel drive version is also equipped with a CCD electromagnetic damping system as standard, which calculates and monitors the vehicle's attitude and wheel runout in milliseconds through acceleration sensors and height sensors, and plays a role in cushioning and suppressing roll movements and enhancing steering linearity when crossing bumps and sharp turns.
In addition to performance, ZEEKR has also filled in a new footnote for luxury in terms of space experience and intelligent cockpit. Inside, the 007 features NAPPA full-grain leather seats made of the same material as the 009, and the front and rear seats can be electrically adjusted.
At the same time, ZEEKR is also equipped with a maximum power of 1900 W on the 007, a self-developed audio system that supports Dolby Atmos, and a 15.05-inch 2.5K OLED central control screen that is standard in the whole system, so that the middle-level sedan has a space and ride experience that surpasses the executive-level level.
What's more, for ZEEKR, "safety" is always the most critical luxury.
[Krypton-style manufacturing behind extreme safety]
Before the deadline, the total delivery volume of ZEEKR exceeded 190,000 units, and the myth of the world's only car brand with zero spontaneous combustion continues.
Behind this extreme security, the first thing to bear the brunt of is the safety gene established by ZEEKR relying on the Geely Group. The vast architecture of SEA, which is inherited in the same vein, realizes the all-round system design security from the system level to the component level from the smallest detail.
ZEEKR 007 adopts 8 horizontal and 9 longitudinal anti-collision structure, 1500MPa hot-stamped steel AB pillar, integrated die-casting rear end aluminum body... All of this is all about investment and dedication at any cost behind the scenes.
Taking the much-discussed one-piece die-casting technology as an example, in order to ensure the quality consistency of large-scale one-piece die-casting, ZEEKR independently developed a new aluminum alloy material "Fibrillation" and successfully obtained the national patent.
Compared with Tesla's die-cast aluminum, the fluidity of this new material can be improved by more than 30%, and the molded die-cast body has stronger toughness and better consistency.
The "golden brick battery" carried by ZEEKR 007 this time will once again provide a new idea for the new energy battery industry.
In fact, for a long time, traditional lithium iron phosphate batteries are in a weak position compared with ternary lithium batteries.
On the one hand, ternary lithium batteries charge faster, so when it comes to fast charging, you can only think of ternary lithium batteries, and on the other hand, the upper limit of the capacity of ternary lithium batteries is also relatively higher, and the overall cruising range is longer.
Therefore, many high-end models have been "euphemistically refusing" lithium iron phosphate batteries.
However, in terms of technical attributes, lithium iron phosphate batteries have fundamental advantages that ternary lithium batteries cannot match - longer cycle life and not easy to spontaneous combustion.
How to retain the advantages of lithium iron phosphate batteries and solve the problem of charging speed and capacity has become the answer of ZEEKR.
The self-developed and self-produced 75kWh lithium iron phosphate battery equipped on ZEEKR 007 has raised the volume utilization rate of this category of batteries to an astonishing 83.7%, and the overall cruising range has also risen sharply, with a maximum cruising range of 688km under CLTC comprehensive working conditions, which better takes into account the two attributes of safety and endurance. At the same time, it supports 800V high-voltage system, which realizes the fast charging effect of 15 minutes of charging and a range of more than 500km.
With the blessing of ZEEKR Quzhou Sandian Factory, which covers an area of 1,567 acres, core three-electric products such as electric drives, batteries and battery cells continue to provide self-made fresh blood for ZEEKR.
At the same time, ZEEKR continues to roll out ultra-fast charging and charging systems across the country, and the complete energy replenishment experience is increasingly closed-loop.
As of November 30, there were 401 pole charging stations, covering 100 cities across the country, providing nearly 2,300 pole charging piles, and the charging power of each pole charging pile was more than 360kW. It is estimated that by the end of 2024, the total number of pole charging stations is expected to exceed 1,000 stations, and by the end of 2026, the number of ZEEKR pole charging piles will exceed 10,000, and each pile will meet the ultra-fast charging needs of 800V platform models.
It is not difficult to see that the basic plate of Zeekr's rapid growth is becoming more and more stable under the strategic policy of step-by-step.
Perfect energy replenishment system, closer to the user's driving experience, more extreme performance and safety ...... These are becoming the differentiated labels that distinguish ZEEKR from other new energy brands.
It is foreseeable that with the listing of 007, ZEEKR, which has created countless growth myths, will also add a touch of brightness that belongs to China's new energy vehicle brand in the fiercely competitive mid-level sedan market.
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