Sun Dongxu appeared in the Dongfang Selection live broadcast room for the first time after being dismissed, and Dong Yuhui's new account will premiere next week
Red Star Capital Bureau reported on January 1 that Oriental Selection (01797. HK) in 2023, Dong Yuhui led the anchors to come to an end in the live broadcast of the New Year's Eve in Guangxi. On the first day of 2024, the Dongfang Selection live broadcast room ushered in a rest day and will continue to broadcast live on January 2. At the same time, Dong Yuhui's new account "Walking with Hui", which has nearly 3 million fans, was also officially announced recently and will premiere on January 9, 2024. The Red Star Capital Bureau also noticed that on the evening of December 29, 2023, 13 days after being dismissed, former CEO Sun Dongxu appeared in the live broadcast room of Oriental Selection for the first time.
Sun Dongxu returned to the live broadcast room after being dismissed
has repeatedly teased that he is no longer a CEO
Red Star Capital Bureau noticed that a few days before the live broadcast of the "return of the former CEO" began, Dongfang Selection's Douyin account released a number of videos to warm up the "Guangxi trip", recording the process of Feng Feng, YOYO, Peng Peng, Ming Ming and other anchors taking a plane from Beijing to Guangxi.
Since Dong Yuhui did not appear in the video, many fans asked in the comment area: "Is Dong Yuhui going?" and "What about Teacher Dong Yuhui?" and some fans regretted that "I completely went to Huihui".
However, some netizens remembered Sun Dongxu, who had not appeared in the Dongfang Selection live broadcast room for a long time. Under a video of the anchors taking a plane, there are "sharp-eyed" netizens commenting: "It seems that I see Uncle Sun, in a row in front of Feng Feng", and some netizens said that "everyone misses Sun Meili".
After everyone arrived in Guangxi, on the evening of December 29, 2023, Sun Dongxu returned to the live broadcast room for the first time after being dismissed for 13 days. According to Jiemian News, Sun Dongxu said that this live broadcast was to chat with the audience about products and chats, but he once again mentioned the "small composition turmoil". He said that he now pays more attention to expression management, always smiling, and cannot be too serious, so as to avoid misunderstandings with unfamiliar friends. He said that he had posted a very serious apology video before, which had been viewed more than 50 million times on the whole network, which made him in an embarrassing situation now: his popularity is particularly high, but his reputation is low. Sun Dongxu also joked that unlike the self-operated products selected by Dongfang, they have a high reputation, but they are generally well-known.
Sun Dongxu also explained the previous "dropping the phone" incident again: "I really didn't drop the phone that day, I was in a state of nervousness and apprehension, and the performance that day was not the state I usually speak." ”
The Red Star Capital Bureau noticed that after this, Sun Dongxu quickly entered the state and began to bring goods. When he was live broadcasting with the anchor Dunton, he laughed at himself for "handing over the goods and beating the hands", and also joked about his dismissal. "You have worked hard for a year, and you have given so many valuable suggestions to your uncle, if my uncle had listened to some of your suggestions, he would not have been dismissed. Sun Dongxu said to Dunton.
"I am now a classmate of Xiao Sun, and my main job is to move where the company needs me, and I am a brick. Sun Dongxu also said that he received a lot of advice from netizens, "Be low-key with a smile and be cautious in your words and deeds". In this regard, Dunton also cooperated: "I used to be the CEO, but now I have become a mascot. ”
Oriental Selection held a New Year's Eve party in Guangxi
Dong Yuhui's new account will premiere next week
Looking back on the turmoil of Dongfang's selection of "small compositions", it finally ended with Dong Yuhui's "promotion" return. On December 18, 2023, New Oriental Education Technology (Group) Co., Ltd. announced the appointment of Dong Yuhui as the cultural assistant to the chairman of New Oriental Education and Technology Group and the vice president of New Oriental Cultural Tourism Group. In the early morning of the same day, the live broadcast trailer poster of Dongfang Selection showed that Dong Yuhui's identity had become "Dongfang Selection's senior partner".
During this trip to Guangxi, due to the approaching New Year's Eve, many anchors selected by Dongfang are also preparing programs for the New Year's Eve party. According to the on-site photos released by Dongfang Selection, on the evening of December 31, 2023, a number of fans from afar took photos with Dong Yuhui at the event site, ushering in 2024 together.
On December 30, 2023, Dong Yuhui's new account "Walking with Hui" also officially announced that it will premiere on January 9, 2024. The account enterprise is certified as Youhui Peer (Beijing) Technology Co., Ltd. As of press time, the account has more than 2.9 million followers.
So far, the account has posted a total of 3 videos. Dong Yuhui said in a video: "Special agricultural products, all kinds of books, natural scenery, celebrity interviews, cultural tourism, we will, as always, not forget the original intention." ”
According to public information, Youhui (Beijing) Technology Co., Ltd. was established on December 22, 2023, with a registered capital of 10 million yuan, Dong Yuhui is the legal representative, executive director and manager, and Yu Minhong is the supervisor, with the final beneficial shares of 99%. The company's business scope includes Internet information services, wholesale of daily necessities, retail of fresh meat, fresh fruits and other products, commercial performances, tourism business, etc.
According to the equity penetration information, it can be seen that Youhui Peer (Beijing) Technology Co., Ltd. is a wholly-owned subsidiary of Beijing New Oriental Xuncheng Network Technology Co., Ltd., which is served by Sun Dongxu as the legal representative, director and manager, and Yu Minhong as the chairman.
Red Star News reporter Jiang Ziwen
Edited by Xiao Ziqi