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During the New Year's Day holiday, all localities continue to tap their own unique resources to create new consumption scenes with folk characteristics and stimulate consumption potential. The shaping of these scenes not only enriches the experience of consumers, but also "fills" the sense of ritual of the festival.
CCTV reporter Yang Yaoyu: Northeast big flowers, frozen pears, frozen persimmons...... It is said that the train in the Northeast will do the whole work, and not long ago, Heilongjiang moved the Northeast Kang into the train car. The first immersive Northeast folk culture experience train in China sent from Harbin to Mohe, people who have been on it say that they want to cross their legs as soon as they get on the train.
The train is full of strong Northeast culture, the whole carriage is decorated with the classic color scheme of the Northeast flowers, coupled with the Northeast specialties that can be tasted at hand, sitting on the bed of the train feels like "crossing" to the farmer's kang in a second.
An interactive carriage on the train is arranged as a "New Year's Eve carnival" themed scene, where visitors can experience special activities such as cutting window flowers, making dumplings, and wearing large flower jackets from the Northeast, and many tourists take photos here.
Guangdong tourists: Wearing the Northeast flower jacket feels very foreign, which is a very good experience. I went to Mohe this time, and before I arrived at Mohe, I already felt very excited.
Since the beginning of this year, Heilongjiang has taken customized tourist trains as a breakthrough point, deeply integrated cultural elements and tourism resources, and launched a number of special theme tourist trains such as "Katyusha" and "Lindu" to meet the personalized travel needs of tourists.
Mu Shanshan, Captain of K7041 Passenger Section of Qiqihar Passenger Depot of China Railway Harbin Bureau Group Corporation: Through train communication, southern tourists can better understand and understand the Northeast, thereby stimulating local ice and snow tourism. So far, the effect has been very good, the column is full, and it is hard to find a ticket.
The opening of these characteristic lines will form a chain of superior resources along the line, helping the ice and snow to turn into gold and silver. In the ice and snow world of Harbin, tens of thousands of tourists come every day to check in the dreamy ice and snow world; in Dulbert County, Daqing City, the winter fishing season of cold-water fish officially opens the net, and people look for their own exclusive "koi" in the primitive fishing culture of Mongolia and the "Baifu Fish Corridor"; in the Meris District of Qiqihar, the Daur people attract tourists from all over the world with a unique fireball game......
According to the data, Heilongjiang Province received 27.573 million domestic and foreign tourists in November, a year-on-year increase of 275.7 percent, and tourism revenue was 39.21 billion yuan, a year-on-year increase of 767.5 percent. The creation of special scenes is constantly stimulating consumption potential, and also injecting a steady stream of vitality into the winter ice and snow market.
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Real Xi Editor: Angel