exceeded 700 million yuan, and the New Year's Eve box office set a new record in Chinese film history! The top film on the list was popular, but the "snow field" aroused heated discussions
Edited by: Bi Luming
According to the data of Lighthouse Professional Edition, as of 21:31 on December 31, 2023, the total box office of the 2023 New Year's Eve file (December 31) exceeded 700 million yuan, continuing to refresh the box office record of the New Year's Eve file in Chinese film history. It is reported that this is also the first time since January 28, 2023 that the national single-day box office has exceeded 700 million yuan in 336 days. The top three movies at the box office on New Year's Eve are "Twinkle Twinkle Twinkle Star", "Annual Meeting Can't Stop!" and "Goldfinger".
In addition, according to Lighthouse Professional Edition, as of 12 o'clock on December 31, 2023, the total box office (including pre-sale) of new films on New Year's Day in 2024 (December 30, 2023 to January 1, 2024) exceeded 1 billion yuan, and "Twinkle Twinkle Twinkle Star", "Annual Meeting Can't Stop!" and "Sneak" temporarily ranked the top three at the box office.
"Twinkle Twinkle Twinkle Star" is iQIYI's first account-sharing drama to break 100 million, Qu Chuxiao and Zhang Jianing play the male and female protagonists Zhang Wansen and Lin Beixing respectively. "Zhang Wansen, it's snowing", this line in the play exploded in real life, expressing his feelings of longing in a literary and subtle way. Therefore, the movie version of "Twinkle Twinkle Star" set up a special screening event of "Snow Field", which set off a rush for tickets by fans, and also made many theaters spontaneously buy snowmaking equipment. However, judging from the actual effect of "snowing", it is mixed, and "embarrassing snow field" once appeared on Weibo hot search.
Image source: Video screenshot
The producers of "Twinkle and Twinkle Star" include Huaxia Film Distribution Co., Ltd., Zhejiang Hengdian Film and Television Co., Ltd., iQiyi Pictures (Beijing) Co., Ltd., Huayi Brothers Film Co., Ltd., etc., and the distributors are Horgos Lianrui Trojan Horse Film and Television Media Co., Ltd., China Film Co., Ltd., and Huaxia Film Distribution Co., Ltd.
It is worth mentioning that the marketing creativity of the filmmakers of "Twinkle Twinkle Twinkle Star" is quite eye-catching. At the beginning of the pre-sale, the filmmaker organized a "snow field" with an opening time of 13:14 in thousands of theaters across the country, and the creativity of the snow in the theater attracted a large number of audiences to buy tickets. According to a number of media reports, some of the "snow resorts" were almost hard to find. There are also many theaters that purchase their own snowmaking equipment and organize snow screenings.
But the embarrassing thing is that after the marketing ended, many netizens complained. Because of the different equipment, some of the "snow" on the scene is beautiful, some are embarrassing, and some of the theater snowmaking equipment is problematic, and the presentation effect is poor, which is accused of being full of embarrassment. Some netizens lamented that they had to wash their hair and clothes when they went home, and some netizens felt sorry for the cleaning staff of the theater.
The second and third places on the New Year's Day box office list are "The Annual Meeting Can't Stop!" and "Sneaking". "The Annual Meeting Can't Stop!" starring Dapeng and Bai Ke, tells the story of Hu Jianlin, a fitter, who was transferred to the group headquarters to become a gold collar by mistake, exposed the corrupt executives of the factory at the group's annual meeting, and finally kept the factory. The production and distribution of the film includes Beijing Jiaying Spring Film Co., Ltd., Zhongqing New Film Culture Media (Hainan) Co., Ltd., Huaxia Film Distribution Co., Ltd., Tianjin Maoyan Weiying Culture Media Co., Ltd., etc.
The movie "Sneaking" is produced by Andy Lau, starring Andy Lau, Lin Jiadong, Peng Yuyan, etc., and the production and distribution includes Dream Maker Entertainment Co., Ltd. (Hong Kong, China), Shanghai Ben Kid Film and Television Culture Media Co., Ltd., Beijing Alibaba Pictures Culture Co., Ltd., Huanyu Entertainment Co., Ltd., etc.
As of the evening of December 31, 2023, the total box office of "Annual Meeting Can't Stop!" and "Sneaking" are 226 million yuan and 183 million yuan respectively.
Institutions are generally optimistic about the future performance of film stocks.
Huajin Securities believes that the Chinese New Year movie has a rich lineup of themes, and it is expected that dark horse films will appear to drive market growth.
Dongguan Securities believes that driven by the supply of high-quality works and schedule dividends, the film market is expected to continue to recover. In terms of investment direction, it is recommended to pay attention to investment opportunities in the film market, focusing on cinema companies with greater performance elasticity under the rebound of the box office and head content production companies with rich project reserves.
Wanlian Securities recently said that in 2023, theaters will resume operation, policies and measures to expand domestic demand and promote consumption will continue to exert force, movies as an important scene of offline consumption, showing a good recovery trend, the major schedules have exceeded expectations, the New Year's Day schedule has a New Year's Eve atmosphere, and the diversification of film types has achieved full coverage of the audience, and is optimistic about the overall performance of the schedule.
Since the beginning of this year, China's film market has recovered significantly. The Spring Festival stalls achieved outstanding results, and the box office of the summer stalls exceeded 20.6 billion yuan, breaking the records of the highest box office, the highest number of people, and the total number of shows in the summer stalls of Chinese film history. Many institutions in the industry expect that the current lineup of Chinese New Year films is rich and powerful, which is expected to help the annual box office hit 55 billion yuan.
Daily Economic News, Comprehensive Lighthouse Professional Edition Data, Brokerage Research Report
National Business Daily