Copywriting | sesame
Edit | Not confused
The competition for the New Year's Day schedule has not yet come to an end, and the winner has been locked in advance.
"Sneaking" starring Andy Lau and Peng Yuyan received a box office of 134 million in three days after its release, and the equipment in terms of casting, action design, and visual effects are all excellent works in Hong Kong crime movies in recent years.
However, audiences who like Hong Kong films may prefer "Goldfinger", who can refuse the combination of "Andy Lau + Tony Leung", as of now, the cumulative box office has greatly sent 94.94 million.
Of course, mainland films are not inferior.
"The Annual Meeting Can't Stop" starring Dapeng and Bai Ke has a box office of over 161 million, and the Douban score is as high as 8.0, which is undoubtedly a dark horse on New Year's Day.
However, the biggest winner of the New Year's Day schedule has to be - "Twinkle Twinkle Twinkle Star".
There are no top players to join, and there are no top directors to help, relying only on the popularity of the online drama of the same name, the box office on the first day of release won 220 million, and the cumulative box office has exceeded 480 million, killing all the actors.
This film is really fierce.
High box office and low word of mouth, the logic does not make sense, and the rhythm is slow
However, what was unexpected was that when I clicked on the comment area, the painting style turned out to be like this-
"The most straddling movie on New Year's Day", "Two words of disappointment", "Less marketing routines", "Hearty and vicious fraud"
I can feel the anger of netizens across the screen, and after watching the film, I can only say that the audience scolds a little reasonably.
The first feeling that the film brought me was: slow.
In the two-hour film, the first hour is almost all a record of Zhang Wansen's (played by Qu Chuxiao)'s crush, which infinitely magnifies his reaction to seeing Lin Beixing (played by Zhang Jianing).
Close-ups, flashbacks, slow motion, and multi-angle playbacks, the director can't wait to make this film into Qu Chuxiao's micro-expression award, like a PPT playback loop.
Think that's the end of it? Of course not.
An hour later, the film finally got to the point and began to tell the next story, interspersed with Zhang Wansen's previous performances.
Audience: I'm the one who really travels back in time!
is a good story, the first half of which was made into a boring, boring and meaningless love literary film.
In the drama version of the story, Lin Beixing's switch to travel is Zhang Wansen's regretful moments, and the key to the end is the sentence "I like you" they say to each other.
But, in the film, everything has changed.
Lin Beixing's journey through time and space became two people breaking into similar parallel time and space, and the key to the end also became-
"Can't say Zhang Wansen's name"
The female protagonist can't say it, and the male protagonist can't tell it, but even if there is no name, it doesn't delay the two people to continue dating, and both of them are immersed in their own time and space to save each other.
The mystery is all on the surface, how can the plot continue to attract the audience? The screenwriter designed a "Hua Dian" again, and the female protagonist saved money to buy the asteroid and named it the name of the male protagonist.
So Lin Beixing began to work part-time crazily, doing all kinds of work in bars, handing out flyers on the street, and offending street gangsters when he was still working part-time, but he saved enough money, and the registration deadline.
The male protagonist on the other side, I don't know when I will end this trip through time and space, and I'm afraid that I won't be around and continue to bully the female owner.,I designed a flawless plan-
"I exchanged my beating for an injury appraisal and sent the gangsters to the bureau. ”
Spectator:???
Saying that you don't understand the law and still know how to use the law, saying that you understand the law and that there are so many ways to choose from, but you let yourself be beaten.
We're old.
You young people are quite romantic, I'm afraid you don't have masochistic tendencies.
What's even more speechless is that the male and female protagonists have changed the setting of astronauts, and their grandparents are angry.
When the male and female protagonists came out in spacesuits, I thought I had fallen into some time and space vortex, and I had traveled to the future and saw "The Wandering Earth 3" in advance.
As a result, the explanation for this paragraph is that when he was a child, the male protagonist regarded the Ferris wheel that the female protagonist pointed to as the moon, so he planted the seed of landing on the moon in his heart.
When the misunderstanding between the two was solved, when they took the Ferris wheel, the Ferris wheel turned into a spaceship, and the two directly realized their dream of landing on the moon and jumped on the moon at will.
Good guy, the ambition of "Twinkle Twinkle Twinkle Star" is big enough, and it kicked open the door of domestic science fiction films, does the director feel that he is particularly humorous.
The people and the snow field are all overturned
Whether it is the drama version of the story or the film version of the story, Zhang Wansen is a shy boy with excellent character and learning. But in the film, Zhang Wansen became a problem teenager who couldn't understand anything.
In fact, the setting that he didn't dare to say his name was enough to make people incomprehensible, but what was even more excessive was that he only said half of what he said, to the extent that passers-by wanted to send him to the hospital when they saw him.
The character of the heroine Lin Beixing is also set.
For a while, Mao Mao was stunned like a pure love warrior, provoking Zhang Wansen, seeing that the two were getting closer and closer, she began to hide from each other again, and if she didn't tell the truth to the male protagonist, forget it, turn around and contribute to the radio station by herself, so that people all over the world know the truth.
One can't speak.,The other can't talk to the male protagonist.,The two of you are really a good match together.。
Except for the male and female protagonists, most of the characters in the play are almost all tool people for the love story of the male and female protagonists, but Gao Ge (played by Fu Jing) is not.
She didn't do anything except send a few text messages with the second man, and the director took great pains to get together the original team.
However, there are a thousand Hamlets for a thousand readers, and no matter how you evaluate this film, it will cause controversy, and what can unite the audience is the "snow field".
How many viewers went to the gimmick of "snowing", and when the audience was looking forward to the sentence "Zhang Wansen, it's snowing", what they heard was-
"Zhang Wansen, local blizzard" "Zhang Wansen, avalanche"
Cleaning staff: Zhang Wansen, don't jump on the moon, hurry up and clear the snow.
The overwhelming marketing of the snow resort, and finally the audience who bought the snow resort became the laughing stock of everyone, glamorous before entering the theater, and became a soup chicken after leaving the theater.
The snow has fallen like this, and the audience in the theater still has the heart to watch the movie.
Epilogue:
To sum up, "Twinkle Twinkle Twinkle Star" is really a "fantasy love" film.
First of all, the story is fantastic, the male and female protagonists have been busy for two hours, I don't know what to do, and after explaining the truth to each other, they ran to the moon and jumped up, science fiction is not science fiction, love is not love, it can't be said to be the same as the drama version, it can only be said that it is irrelevant.
The second is to promote fantasy, using the snow field for publicity, and as a result, the beautiful and romantic scene directly becomes the scene of the blizzard disaster, and the story is not understood and finally sprayed with snow, is it relaxing or suffering.
At present, the box office of "Twinkle Twinkle Twinkle Star" has exceeded 480 million, and the "big bad movie" full of bad reviews has been crowned the Japanese crown, how long will Chinese audiences be tortured?
What do you think of this film?
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