On December 29, the 3rd Economic and Social High-quality Development Forum in 2023 and the First China Grassroots Social Governance Development Forum with the theme of "High-quality Development to Promote Chinese-style Modernization" were held in Daye, Hubei. The forum was co-sponsored by Xiaokang Magazine and the Research Center for Grassroots Social Governance of the School of Social Sciences of Tsinghua University, and undertaken by the Daye Municipal Party Committee and Municipal Government of Hubei Province.
In the afternoon of the same day, "Sub-forum I: High-quality Development and County Practice" was successfully held. Under the chairmanship of Lai Huineng, vice president of Xiaokang magazine, Guo Yanhai, member of the Standing Committee of Zhenjiang District Party Committee, Shaoguan City, Guangdong Province, deputy secretary of the Party Committee of Qianyuan Town People's Government, Deqing County, Huzhou City, Zhejiang Province, Mayor Zhang Zhuowei, Deputy Director of the Teaching and Research Office of Guangdong Provincial Institute of Education and Research Chen Jiayun, Director of the Digital Village Research Center of Zhejiang University Du Yingsen, Chairman of Zhejiang Shangkun Rural Industry Development Co., Ltd. Li Zhengwei, Chairman of Zhejiang Carbon Silver Digital Intelligence Green Energy Technology Co., Ltd. Yu Zhaohong, Chairman of Living Water Education Group Tong Guoliang, Chairman of Jimei Holding Group - Zhongkang Songyang Energy Group Chairman Zhao Jianguo, Executive President of Yunnan Dounan Flower Industry Group Qian Chongjun, Guangzhou Automobile Group Co., Ltd. Guangzhou Automobile Trading Co., Ltd. Director of the Party Work Department Niu Yuanze and other guests aroundThe topic of "Rural Revitalization and Urban Integration" was discussed in depth.
Guo Yanhai said that this year, Shaoguan creatively established the "Qiangzhen Fucun Company" in the process of implementing the "Millions of Projects", and created Shaoguan's first regional public brand - "New Shaojiu Chapter". Driven by the "New Shao Nine Chapters", the revenue of "Qiangzhen Fucun Company" has exceeded 10 million and has become an online enterprise.
Guo Yanhai believes that there are five reasons: First, design and culture are an important output content of products. "New Shao Jiu Zhang" originates from "Xiao Shao Jiucheng, Phoenix Laiyi", but also from 5000 years of Shao Le, and the products of "Qiangzhen Fucun Company" reflect the culture of Shaoguan "Shaole Culture" everywhere. The second is to do "integration" in terms of product selection, and "Qiangzhen Fucun Company" selects the agricultural and sideline products of Shaoguan to create packaging. The third is the online plus offline marketing concept. The fourth is to cultivate the brand ecology, and launch the "New Shao Nine Chapters" through the "New Shao Nine Chapters" Rural Revitalization Demonstration Belt and the "New Shao Nine Chapters" resort. The fifth is to link agriculture with farmers, so that enterprises, village collectives, and villagers can really get benefits.
Zhang Zhuowei shared the "Qianyuan experience" of the construction of beautiful towns to promote the high-quality development of the county. On the basis of the beauty of both the countryside and the county seat, where is the blocking point in the overall planning of urban and rural areas? Zhang Zhuowei believes that the key lies in the intermediate link of the town.
"In terms of urban construction, Qianyuan Town adheres to the three basic points of people-centered, overall beauty, and cultural inheritance. Zhang Zhuowei further introduced this, first of all, the key to building a beautiful town is to pay attention to the local life and fireworks; secondly, in the new era, urban construction and urban management should not only have a good-looking level, but also have a good-to-use standard, "good-looking" in the town is reflected in the block, lane, mechanism, building, "easy to use" Finally, in the new era, we must do a good job in the construction of beautiful towns, not only to tell good stories but also to see culture, and to cherish cultural heritage as much as life.
Chen Jiayun shared the path of the teaching and research system to empower the revitalization of rural education from three aspects: the provincial teaching and research base, the southern education lecture hall, and the establishment of teaching and research assistance activities in eastern, western and northern Guangdong.
▲Du Yingsen, director of the Digital Village Research Center of Zhejiang University
Du Yingsen commented: "When we talk about rural revitalization, we must jump out of the countryside to revitalize the countryside, and many of our rural development problems may be from the perspective of urban atmosphere and ecology, which can collide with better solutions." ”
Du Yingsen believes that Shaoguan uses Qiangcun Company as a platform and regional public brands as the core to achieve external output. Qianyuan used the revival of the ancient city as a highly recognizable label to establish his own character. The teaching and research department empowers the improvement of the overall quality of rural teachers through urban teaching and research work. This is to put the perspective of urban research in the countryside, which can bring better help to the countryside.
He believes that the common feature of the three cases of Shaoguan, Qianyuan and the Teaching and Research Department of the Guangdong Provincial Academy of Education and Research is that they use culture to lead the excavation of regional characteristics, and actively promote the transformation of the countryside in the process of value enhancement.
In the subsequent sharing session of enterprise representatives, Yu Zhaohong shared the "Inclusive and Common Prosperity" project launched by Carbon Silver Technology in Lin'an, Zhejiang Province around clean energy, as well as the industrial planning of the combination of energy and rural construction; Li Zhengwei shared the story of the Rural Revitalization Innovation Base in 100 Counties jointly launched by Zhejiang Shangkun Rural Development Co., Ltd. and "Xiaokang", and Tong Guoliang shared the "Harbor Plan" of Living Water Education to help local governments achieve industrial level improvement around the young talent attraction sector. Zhao Jianguo shared the stem cell and multi-functional drinking water project of Jimei Holding Group and Zhongkang Songyang Energy Group, Qian Chongjun shared the efforts of Yunnan Dounan Flower Industry Group in helping rural revitalization in the flower industry, and Niu Yuanze shared the case of GAC Group focusing on the automotive aroma industry and helping high-quality rural revitalization with high-quality GAC development.
There is no fixed model for rural revitalization. Lai Huineng combined his own research, observation and decoding Zhejiang's experience, and innovatively proposed two different development paths: 'one-hour metropolitan area' and 'three-hour economic circle'.
▲ Lai Huineng, vice president of "Xiaokang" magazine
"The 'one-hour metropolitan area' in the Hangjiahu area of Zhejiang Province has emerged as a 'new four modernizations' model throughout its development. Lai Huineng said that the first is the internationalization of the countryside, represented by the global partnership system, which is essentially to implement the mature business model in the city to the countryside and carry out localized improvement. The second is the digitalization of rural areas, which does not only refer to the construction of digital villages, but also the digital nomad commune model that emerged in Anji is actually to lead young people to freely combine and play freely throughout the entire industrial chain. Nowadays, in the entire Hangjiahu area, young and fashionable sports such as rural cafes, outdoor camping bases, and outdoor sports bases continue to appear in the countryside, which shows that young people are walking towards the countryside. Fourth, rural science and technology innovation. The development of the entire countryside, from clean villages to beautiful rural construction, must eventually move towards the combination of scientific and technological innovation and development.
For the rural revitalization and development model in remote mountainous areas, Lai Huineng also proposed four paths: first, the integration of culture and tourism, second, the health care industry, third, quality agriculture, and fourth, carbon sink trading. "These four paths are more realistic and feasible for remote mountainous areas. ”
However, no matter which region and which path, it is inseparable from "promising government + effective market". Lai Huineng concluded that in this process, there are five things that must be done by the government, that is, to build a regional public brand, to build a digital platform, to build a team of rural operators, to guide the local government to do a good job in the construction of the rural business environment, and to vigorously promote the "new trinity model" of state-owned enterprises, private enterprises and rural collective economy in the second half of rural revitalization.
Source: China Xiaokang Network
Author: Yuan Kai
Editor: Liu Yanhua