Have the annual sales of the five domestic giants reached the target? Chery made a fortune in a muffled voice, and the Great Wall has disarmed and conceded defeat

Before you know it, 2023 is coming to an end. For car companies, it's time to hand in the "answer sheet" once a year. You must know that at the beginning of the year, many car companies have set larger sales targets than before, but judging from the current results, there are not many that can meet the target. For example, the domestic "Big Five", which everyone is more familiar with, has a situation of "joy and worry".

BYD: 89.45% complete

There is no doubt that the brightest brand in China's auto market this year is still BYD. According to the data, its cumulative sales from January to November reached 2.6834 million units, a year-on-year increase of 64.29%. According to BYD's annual sales target of 3 million units, its completion rate has also reached an astonishing 89.45%.

As the highest-grossing car company in China, BYD has now become the first choice for many consumers to buy new energy vehicles, with a wide range of models, with prices ranging from tens of thousands, hundreds of thousands, and even millions of luxury cars, which can meet the needs of different consumers. It is worth mentioning that BYD's sales in November also exceeded 300,000 units, and as soon as it entered December, it reduced the price of many hot-selling models such as Qin, Han, Tang, Song, Yuan, etc., with a range of 1-20,000 yuan, which is obviously the final impact on the goal of 3 million.

At present, it seems that BYD is likely to be able to complete the goal. With BYD completing the sales challenge of 3 million units, it will be a milestone moment for domestic auto brands and the domestic auto industry!

Geely: 93.10% complete

In addition to BYD, Geely's performance cannot be ignored, as it is the one with the highest sales completion rate among the five car companies. According to the data, from January to November this year, Geely Automobile's sales reached 1.5361 million units, achieving 93.10% of the annual sales target of 1.6 million units, which is very good overall.

Of course, this is mainly because Geely has a layout and good development in various market segments such as sedans, SUVs, MPVs, and new energy. For example, on the side of fuel vehicles, Geely's classic models continue to sell well, and the "China Star" high-end series is also widely acclaimed, breaking through the 40,000 mark for the first time in November, reaching 43,692 units, a year-on-year increase of about 69%. At the same time, Geely's new energy models are also making efforts, such as Geely Galaxy, whose sales in November reached 13,770 units, and monthly sales have exceeded 10,000 for five consecutive months. The ZEEKR brand, which focuses on the luxury market, can also shine in the field of pure electric vehicles, delivering 13,104 vehicles in November, a year-on-year increase of more than 19%, and setting a new record for monthly delivery. According to this trend, Geely's sales target is a sure thing.

Chang'an: 83.50% completed

It is worth noting that Changan Automobile Group's sales are also not bad, with cumulative sales from January to November reaching 2.338 million units, 83.50% of the sales target of 2.8 million units.

In fact, in the sales composition of Changan Automobile Group, Changan Chinese brands sold very well, with cumulative sales of 1,933,384 units in the first 11 months, a year-on-year increase of 16.74%, of which 1,483,033 independent passenger car sales and 220,849 overseas sales. However, because the performance of Changan's joint venture brands is not impressive, the overall sales completion rate is still a little worse, and it has become a hindrance.

Chery: 83.28% complete

However, if you want to evaluate the most dark horse among the five major car companies, it must be Chery Automobile. From January to November this year, Chery Automobile's cumulative sales have reached 1,665,600 units, 83.28% of the sales target of 2 million units.

It is worth noting that in the whole of last year, Chery's total sales were more than 1.23 million units, and the sales volume in the first ten months of this year reached 1.253 million units, exceeding Chery's total sales in the whole of last year. In November, Chery Group's sales have achieved "eleventh consecutive increases", and there is still one month left this year, and Chery will come up with a beautiful report card.

Great Wall: 69.89% complete

Among the domestic "Big Five", Great Wall Motors can be said to be the one with the greatest pressure. According to the data, from January to November this year, Great Wall Motor Group sold 1.1182 million vehicles, only 69.89% of the annual sales target of 1.6 million vehicles, which means that it must sell 490,000 new cars in December to complete the target, of course, this must be a fantasy.

In fact, entering the new energy era, Great Wall Motor's strength is indeed not as good as before: on the one hand, because its star model Haval H6 is constantly falling, and the performance after falling to the altar is mediocre, and it will never return to the previous glory; In order to boost sales, it is also crucial to accelerate the transition to new energy sources and launch sedan models.

Write at the end

Generally speaking, the performance of the domestic "Big Five" is uneven, but this is also due to many factors. For car companies that perform well, they can make persistent efforts in 2024, and other car companies that fail to achieve their sales targets should also accelerate the pace of transformation and upgrading, after all, the auto market is indeed too involuted, and if you are not careful, you will be slapped to death on the beach by the back waves.

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