Oh my God, if I'm lucky enough to meet Jet Li in a corner of a café, I'll probably say to him, "Dude, I heard that you've had a falling out with Yindu Agency?
It is said that on an inadvertent afternoon in the golden age of Chinese martial arts movies, Jet Li and Yindu Organization worked together like two young boys and girls in love. Who would have thought that Romeo and Juliet in this movie world did not go to a happy ending!
Back then, "Chinese Heroes" was all the rage, and Jet Li became a household name. However, the good times did not last long, and Yindu Institution actually posed the difficult problem of "who is the master of art and business". They decided to launch a new film - "The Yellow River Hero". After the curtain of Hula opened, the audience found themselves as if they were on a time shuttle, "traveling" into an unknown story.
Although the name of "Yellow River Hero" sounds quite domineering, it failed to win a hit at the box office in the end. This movie is like the kind of embarrassing thing you share a super funny video in a WeChat group and no one pays attention to you.
Director Zhang Xinyan really has good intentions! He poured all his energy into the film and created a work of quite high artistic standard. It's a pity that in this profit-oriented society, "Yellow River Hero" is like the poetic but ignored street artist.
And our dear Jet Li, after seeing clearly that there are only box office figures in the eyes of Yindu Organization, the small flame in his heart that purely pursues martial arts aesthetics and film art may have been extinguished a lot. As a result, "breaking up" became an inevitable option - after all, no one wants to get up every morning and say in the mirror: "Today you are going to do something you don't like but make a lot of money." ”
Through the incident of "Yellow River Hero", we can see that even if you have superb martial arts and profound performance skills, in this world where interests are the center of gravity, you still have to know a little about marketing.
The final question left for us to ponder (or cry under the covers) is: How hard is it to find the delicate balance between artistic value and commercial profit in the film industry......? I might say, "It's harder than climbing to the sky!" but don't be discouraged – remember, despite the box office dismal, "The Yellow River Hero" is still talked about for its artistic charm that cannot be measured by money!