The rental "roller coaster" of Internet celebrity street: my trip to the headline challenge
Introduction: Na, you know what? In this era of likes and traffic, even the rent on a small Internet celebrity street can play a roller coaster! Just a few days ago, I experienced a "heart beating" rent adventure. And it all started the afternoon when I applied for a calling card for my online store.
Text: The afternoon sun shines through the clouds, and I walk on the bustling and colorful Internet celebrity street. The streets are lined with a wide variety of shops, from exotic cafes to fashion-forward clothing stores, and it's easy to see that this is a mecca for young people. However, when I crossed over a building that was being renovated, my curiosity was completely ignited.
"What kind of new store is going to open in this building?" I couldn't help but dial the phone number of the agency hanging under the billboard hanging on the fence. The voice of the call clearly passed through the eardrums: "Hello! There will be a shopping mall with a collection of trendy brands." ”
"Sounds good!" I replied with a smile, "By the way, how about the rent?"
There was silence on the other end of the line, followed by a jaw-dropping number: "The base rent is now three times what it was last year." ”
My heart was beating faster than I had just finished aerobic exercise. But even so, I can't help but feel a trace of admiration - the second landlords really dare to play!
To further resolve my confusion and shock, I found the long-established hairdresser on the corner. The shopkeeper was an amiable uncle, "Rent increase? Oh, that's for sure." He said helplessly while cutting his hair, "Whoever is popular on Douyin and Weibo now will become an Internet celebrity street." We, the old shops, can only watch the rent skyrocket. ”
He sighed and told me that surviving in the face of the Internet is a test of life and death for brick-and-mortar stores. "Some owners can't hold on and close their doors, while others choose to transform or diverge into more creative ways to attract customers. ”
Listening to his words with a sigh of weakness contain deep helplessness and the courage to challenge reality, my heart is mixed.
At the end of the article: Nowadays, under the interweaving of the Internet celebrity wave and the capital market, one consumption attraction after another has been formed. But how much hardship and helplessness are hidden behind it, and does the high rent really reflect the value of the shop?
When night falls and the lights shine brightly, we may overlook the stories of the merchants who have quietly closed their doors, preparing to move out or replan their roadmaps for the future.
#记录我的生活 #头条创作挑战赛
Readers, please think: for physical stores, how much sweat does it take to find a place in this unpredictable market environment where traffic is king, and how should we, as consumers, rationally view this trend of rent increases?
The above is the little story I shared with you today about the "roller coaster" of Internet celebrity street rent. If you have similar experiences or ideas, please leave a message to discuss!We'll see you next time~