OnePlus opens a full-price layout, and the sub-flagship Ace3 and new phones below 2000 yuan are exposed
Some time ago, the analyst agency TechInsights released the latest report, showing that the probability of smartphone replacement in 2023 will fall to 23.5%, which actually explains a lot of problems: consumers are more cautious about changing their phones, mobile phone manufacturers' products are becoming more and more difficult to sell, and market competition is bound to be fierce...... Therefore, large manufacturers have basically adopted a multi-price layout to attract users with different consumption power to change their phones, but there is also an "outlier" among them, which is OnePlus.
OnePlus has always given people a high-quality impression, and in recent years, it has also begun to carry out a multi-price layout, from the previous only high-end flagships, to the later OnePlus Ace series sub-flagships, its product line has gradually been enriched. And now, OnePlus, which "does not make products below 2000 yuan", seems to have wavered (in fact, there have been mobile phones with prices below 2000 yuan before, but there are very few). Recently, a blogger broke the news that in addition to the new Ace3 new machine will be released in January 2024, OnePlus will also bring a mid-range machine with a price of less than 2000 yuan, if the news is true, then it basically marks that OnePlus will enter the stage of full-price layout, and the game of the thousand-yuan machine and mid-range machine market will be more exciting.
OnePlus Ace3
In the new round of 3K yuan price war, we have seen new machines such as Redmi K70 and Honor 90GT, and recently OnePlus is also warming up OnePlus Ace 3 non-stop, which will be released on January 4, if nothing else, this is also the first new machine launch conference in 2024. Judging from the published exterior renderings, OnePlus Ace3 basically continues the design idea of OnePlus 12, with Oreo DECO design on the left, slightly curved around the back, metal middle frame, and retains the classic three-stage switch design, among which the main color of Mingsha Gold looks quite metallic, full of texture, a bit like the misty gold of Samsung Note 20 Ultra, in addition, there are two colors: star black, moon sea blue.
In terms of hardware configuration, OnePlus Ace3 will be equipped with a Snapdragon 8 Gen2 processor, a built-in 5500mAh battery, support 100W fast charging, and provide three versions: 12+256GB, 16+512GB, and 16GB+1TB. The biggest attraction is still on the screen, the first 1.5K BOE customized top screen, X1 substrate, peak brightness up to 4500nit, using ultra-thin optical fingerprints. The resolution is 2780 x 1264, and the same eye protection solution as OnePlus 12 will be used-Bright Eye Care Technology, including hardware-level low blue light, natural light-like display technology, melatonin protection, Bright Eyes low flicker, etc., and also supports DC dimming, 2160Hz high-frequency PWM dimming. As for the image, there is naturally no way to compare with OnePlus12,Its rear 50 million pixels+8 million pixels+2 million pixel lens,Cut the IMX709 2X,It belongs to the level that can meet the daily photography。
The pile of this product is very fierce, and it still maintains the ultra-high texture of OnePlus, and it is expected to continue to benchmark against the Redmi K70. Previously, someone broke the news that its price is 3299 yuan, but it should be just a smoke bomb, and the actual price will obviously be cheaper.
OnePlus thousand-dollar machine
In addition to OnePlus Ace3, according to the digital chatting station, OnePlus will launch mobile phones below 2000 yuan. It is currently testing two forms: straight screen and curved surface, with a 1.5K screen and a Snapdragon 7 Gen3 processor. Not surprisingly, this may be OnePlus's overseas Nord series, which focuses on low-end positioning, and it seems that Nord is going to enter the domestic market now?
In a year, OnePlus Liu Zuohu and Li Jie both said that they would expand the product line, and the price would continue to sink, although OnePlus did not make a plan for products below 2000 yuan, but it does not mean that OnePlus does not have this ability. Now OnePlus has been focusing on the Ace and digital series, and as the competition in the domestic market becomes more and more fierce, it seems that a new product line will appear, but I don't know whether to continue to inherit the naming of "Aec" or adopt a new name, next year you will consider OnePlus's thousand-yuan machine.