In the summer of 2022, a "chance encounter" video on the Internet quickly became popular. Zhao Ling'er, a pure woman, strayed into the depths of Daliang Mountain and met Qu Bu, a handsome and simple country boy. This video is like a clear stream, making netizens feel cool in the hot summer. With the popularity of the video, the number of fans of Zhao Linger and Qu Bu quickly exceeded 2 million.
Subsequently, the two began a frequent live broadcast journey. They promote the slogans of "helping farmers" and "high-quality original ecology", and recommend Daliangshan's special agricultural products to netizens. Netizens were moved by their stories and placed orders to support. In just a few months, the sales of the two of them exceeded 10 million.
However, the good times were short-lived. Behind the glamorous appearance, there are hidden secrets. It turned out that the characters and plots of Zhao Linger and Qu Bu were carefully planned. There is a professional team behind them, who is responsible for creating fake characters, compiling plots and shooting videos, and then realizing traffic monetization through the back-end supply of agricultural products. This team has formed a gray industrial chain of counterfeiting and selling, taking advantage of the trust and kindness of netizens to make huge profits.
Under the guise of "helping farmers" and "high-quality original ecology", the team specially selected the local uninhabited production houses and broken walls as the background of the live broadcast, and purchased honey, walnuts and other agricultural and sideline products cheaply from food companies in Chengdu, Nanjing and other regions to bring goods and sell counterfeit Daliangshan agricultural products to more than 20 provinces in China, with a sales amount of more than tens of millions of yuan, constituting a gray industrial chain.
Gumo Village, Tebulo Township, Zhaojue County, Liangshan is the place where Zhao Linger and Qu Bu recorded the video. Recently, local villagers reported to Red Star News that in the second half of last year, a group of people who came to the village to shoot videos and make live broadcasts claimed to have come to help sell agricultural products, including Zhao Ling'er and Qu Bu. Sometimes they invite the villagers to come and shoot together, and they give them something or money.
"As soon as they came, they searched all over the mountains to photograph the old houses. When these families moved into new homes, they were all deserted and uninhabited. Villager Hailai Haqu recalls that the people who shot the video rarely communicated with the villagers, "One day, the lights suddenly came on from the old uninhabited house above, and I realized that they were filming a live video there." ”
Progress:
The account of "fake agricultural assistance" was permanently banned
First-instance verdict: The company's legal representative and several anchors were sentenced
The reporter learned from the interview that almost all of the more than 20,000 catties of honey and more than 94,000 catties of walnuts involved in Zhao Linger and Qubu were purchased cheaply from other places, sold at shoddy and high prices, and only a small part of the original ecological high-quality products that really came out of Liangshan. According to the team's supply producer, Guo, "The purpose of buying a small amount of honey in Gumo Village, Zhaojue County, is only to obtain a local certificate of origin - the origin is Daliangshan. ”
The story is false, the farmer is false, and the behavior of entrapping consumers to obtain illegal profits is true. The police handling the case said that the team sold a bottle of 500 grams of foreign honey, purchased at a low-cost price, with the original ecological label of Daliangshan, and the price of each bottle was as high as 98 yuan, which can be called a huge profit. In just a few months, Zhang's company made illegal profits of more than 3 million yuan, and Internet celebrity anchors Zhao Linger and Qu Bu both earned more than 700,000 yuan.
According to news reports, in July 2023, the People's Procuratorate of Zhaojue County, Liangshan Prefecture, filed a case for review of Zhang, the legal representative of Chengdu Xiaoyu Zhunong Media Co., Ltd., for the crime of counterfeiting registered trademarks and false advertising, and several criminal suspects such as operation personnel Shuai Mou, Xu Mou, Internet celebrity anchor Zhao, A Ri Moumou, Shi Yi Moumou, Zhong Moumou, and Guo, a manufacturer of counterfeit goods supply, were approved for arrest.
At present, the account involved in the case has been blocked.
On December 28, 2023, the People's Court of Zhaojue County, Liangshan Prefecture pronounced the first-instance verdict on the case. The persons involved were sentenced to fixed-term imprisonment ranging from 8 months to 3 years and 2 months, and were fined accordingly. This verdict is not only a punishment for criminals, but also a wake-up call for the majority of netizens.
This incident has aroused widespread concern and thinking. The online world is not a place outside the law, and any violation of the law will be punished by law. At the same time, as netizens, we also need to be vigilant and think rationally. In the face of various information and stories on the Internet, we must learn to distinguish between truth and falsehood and make rational judgments. Don't be easily fooled by superficial beauty, and don't be swayed by false information.
In addition, this incident also exposed the chaos and problems of the Internet celebrity economy. In the process of pursuing traffic and profits, some influencers and teams do not hesitate to make up fake stories and create fake personas to attract attention. This kind of behavior not only harms the interests of consumers, but also undermines the level playing field in the market. Therefore, we need to strengthen the supervision and regulation of the Internet celebrity economy, establish sound market rules and laws and regulations, and protect the legitimate rights and interests of consumers and fair competition in the market.
In short, the case of counterfeiting and selling behind this "chance encounter" video is a wake-up call for us. We need to remain vigilant and think rationally in the face of the online world, and at the same time, we must also strengthen the supervision and regulation of the Internet celebrity economy, and jointly create a healthy and harmonious online environment.