On December 29, Tesla released a short video titled "What to see when buying an electric car, please say your answer out loud!" on the short video platform. The intention of this video is to guide consumers to pay attention to the quality and technology of the vehicle itself when buying an electric vehicle, rather than being fooled by some non-core selling points. However, some of the captions and images in the video seem to be satirizing Li Auto, which has attracted the attention of the market and consumers.
Tesla, as the world's leading manufacturer of electric vehicles, has always been known for its advanced technology and innovative design. The video is designed to remind consumers of the key elements they should focus on when buying an electric vehicle, such as battery life, safety, and driving experience. The accompanying text in the video, "You can't choose a refrigerator, a color TV, a large sofa when you buy a car, and you can't choose PPT security", etc., are obviously criticizing some electric vehicle manufacturers for paying too much attention to non-core selling points, and ignoring the performance and quality of the vehicle itself.
However, the images of Li Auto's suspected CEO Li Xiang in the video, as well as descriptions such as "Li Auto seat heating", seem to imply that Li Auto pays too much attention to the surface configuration and ignores the performance of the vehicle itself. This approach has sparked some controversy and questioning, with some people believing that Tesla's move is too petty.
As an emerging electric vehicle manufacturer in China, Li Auto has gradually gained a certain share of the market in recent years with its unique positioning and market demand. Li Auto emphasizes luxury and comfort, offering some high-end configurations to attract consumers. However, Tesla's video seems to be a criticism of this approach, arguing that a true electric car should focus on technology and performance.
Although Tesla's video has sparked some controversy, it also reflects the current competitive landscape in the EV market. As more and more manufacturers enter the market, the EV market is becoming more and more competitive. Various manufacturers are striving to launch more innovative and competitive products to meet the needs of consumers.
For consumers, this competitive situation is undoubtedly beneficial. More choice means more opportunities and better products. Consumers can choose the right electric vehicle for themselves according to their needs and preferences. At the same time, market competition will also prompt manufacturers to pay more attention to product quality and technological innovation, and promote the development and progress of the entire industry.
However, competition also comes with some negative effects. Some manufacturers may resort to unfair tactics to discourage competitors, such as by disparaging competitors or exaggerating the merits of their products to attract consumers. This kind of behavior is not only harmful to the interests of consumers, but also has a negative impact on the healthy development of the entire industry.
Therefore, for manufacturers, they should focus on product quality and technological innovation, and win the trust and support of consumers by providing better products and services. At the same time, manufacturers should also abide by market rules and ethics, respect the rights and interests of competitors and consumers, and jointly promote the healthy development of the electric vehicle market.
To sum up, the dispute between Tesla and Li Auto reflects the current competitive situation in the electric vehicle market and the unfair competition measures adopted by some manufacturers. We should encourage market competition and product innovation, but at the same time, we need to pay attention to the code of conduct and ethics of manufacturers to jointly promote the healthy development of the electric vehicle market.