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Recently, Sun Dongxu, CEO of Oriental Selection, who had attracted much attention for the "Dong Yuhui Small Composition" incident, returned to the live broadcast room after being dismissed for 13 days, which aroused heated discussions among the public. This return has become the focus of attention, and one can't help but think about his experience and the development of Oriental Selection.
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Event recap: The turmoil caused by the pay dispute
Sun Dongxu was previously involved in the "Dong Yuhui Small Composition" incident and became the focus of netizens' attention. The incident caused widespread controversy, not only about the internal management of Dongfang Selection, but also about the compensation of employees and the reputation of the company.
According to the performance data released by the company, Sun Dongxu's annual salary exceeds 18 million yuan, making him one of the company's highest-paid employees. However, this has also raised questions about the company's internal compensation structure. The company said that the salary of anchors such as Dong Yuhui was also included in the total, but the specific figure was not disclosed.
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The Return of Sun Dongxu: Self-deprecation and Interpretation
In the live broadcast room on December 29, Sun Dongxu responded to the previous "smashing mobile phone" incident in a self-deprecating way. He said that he did not really drop the phone at that time, but because of the nervous and nervous state, which led to some behavioral disorders. He also explained the previous apology video, saying that although the number of views on the whole network is high, the reputation is low, which makes him feel embarrassed.
Behind this return is his higher requirements for expression management, always smiling to avoid misunderstanding the audience. It also reflects the importance he attaches to his own image and the company's reputation, despite the controversy surrounding the management turmoil.
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Reshuffling of the company's management: rebuilding the brand reputation
Related to Sun Dongxu's return is the adjustment of the company's management. After his dismissal, Yu Minhong, the company's chairman and CEO, said he would not leave Dongfang Selection. However, when Sun Dongxu resigned as a non-executive director, the company's board of directors said that it was to better protect the interests of the company's shareholders and believed that he had mismanaged the company's brand and reputation.
This series of adjustments and responses is not only a response to the company's external turmoil, but also a rethinking of internal management and image building. The company is doing well in terms of share price, with a rising market capitalization, but the management adjustment shows that they value the reputation of the brand.
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The questions behind pay disputes and cash-outs
In addition to the adjustment of management and the return of Sun Dongxu, the company's internal salary disputes and Sun Dongxu's arbitrage behavior have also raised some questions. He had cashed out New Oriental shares in February this year, but never explained why. This led to a focus on his relationship with the company's finances.
The company's share "red envelopes" have also attracted attention from the outside world, especially the share awards granted to the company's top management. This has led to questions about whether the incentive and compensation structures within the company are reasonable, and whether there are potential financial conflicts of interest.
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Conclusion: The future challenges of Oriental Selection
The return of Sun Dongxu and the reshuffle of the company's management indicate that Dongfang Selection is working hard to rebuild its image and brand reputation. However, combined with the salary controversy and the doubts behind the cash-out, the company still faces internal and external challenges.
In the future, Dongfang Selection needs to communicate the company's internal management and financial status more transparently, and establish a healthier corporate culture. This is not only to meet the expectations of investors and shareholders, but also to attract more outstanding talents and promote the sustainable and healthy development of the company.