Starting from 209,900, ZEEKR 007 entered the mid-level car market, where did it come from?
On December 27, 2023, ZEEKR officially released the brand's first pure electric luxury sedan - ZEEKR 007 in Hangzhou, with a price of 209,900-299,900 yuan, compared with the previously released pre-sale price of 229,900 yuan, the starting price is 20,000 yuan less.
Nowadays, the pure electric car market in the range of 20-300,000 yuan can be said to be flying, in this interval there are not only Tesla Model 3, which is super hot, but also BYD Han EV, Xiaopeng P7, Zhijie S7, Star Era ES and other powerful players, Extreme Krypton 007 entered this market at this time node, what confidence does it have?
At the press conference that night, An Conghui, CEO of ZEEKR Intelligent Technology, released a news: ZEEKR 007 has accumulated 51,569 orders in the 40 days from the start of pre-sale to the official launch, which is a great affirmation of ZEEKR 007's goal towards the world's most mainstream sedan market.
As the first pure electric luxury sedan under ZEEKR, the most hardcore point of ZEEKR 007 is that the whole system is equipped with a standard 800V high-voltage system: each component can adapt to the highest voltage of more than 800V, 800V power battery + 475kW high-performance silicon carbide electric drive system, from the architecture to the three electrics to ensure that ZEEKR 007 can achieve the leading level in the same class in terms of acceleration performance, charging speed and cruising range.
At this press conference, the four-wheel drive performance version of ZEEKR 007 is the most eye-catching, and the exclusive color of "Kung Fu Yellow" is very recognizable, based on the track characteristics of 001FR, ZEEKR has carried out exclusive development and tuning of the ZEEKR 007 four-wheel drive performance version from the three electric to the chassis, so that it has 2.84 seconds of 000 acceleration, becoming the world's fastest accelerating intermediate car, and at the same time, the strengthened shock absorber, spring, stabilizer bar, etc. make the extreme dynamic performance of ZEEKR 007 more accurate and stable.
Not only the four-wheel drive performance version, but also the ZEEKR 007 is equipped with a 310kW silicon carbide rear electric drive built with the same architecture as the 001FR, so that the ZEEKR 007 rear-wheel drive version can also have 000 acceleration in 5.4 seconds. At the same time, ZEEKR 007 is equipped with front double wishbone + rear five-link suspension as standard, and hydraulic bushings are used in key positions of the chassis, taking into account sports and comfort. The four-wheel drive model is equipped with a CCD battery damping system as standard, which can dynamically adjust the hardness and softness of the damping according to different driving modes.
The 800V high-voltage system not only makes ZEEKR 007 full of confidence in terms of sports, but also gives it sufficient confidence in battery life and charging speed. In order to meet the different needs of users for long battery life and high performance, ZEEKR 007 provides two power batteries, namely the "Golden Brick Battery" developed by ZEEKR and the "Kirin Battery" of CATL, which can provide 688km and 870km range for ZEEKR 007 respectively. In terms of charging, the ZEEKR 007 equipped with a gold brick battery can increase the cruising range by up to 500km after charging for 15 minutes, and the ZEEKR 007 equipped with a Kirin battery can increase the cruising range by up to 610km after charging for 15 minutes.
In addition, ZEEKR 007 also supports V2V DC power supply function, with a maximum output of 60kW. It can not only be used as a mobile charging station for outdoor camping, but also can realize cross-brand car-to-car charging, and can send charcoal in the snow when other people's cars are out of power.
ZEEKR 007 in addition to the "internal strength" is very good, the appearance is also very good, the first time I see the real car, I am attracted by the huge integrated smart light curtain on the front face of ZEEKR 007, this light curtain is composed of 1711 LED lamp beads, the brightness can reach 10,000 nits, so many lamp beads are independently controlled by 75 vehicle-grade high-power chips, so that ZEEKR 007 can freely change different "expressions" according to different scenes, at present, ZEEKR 007 presets 27 kinds of light language effects and 11 kinds of intelligent expressions for users, and users can also pass [ Magic Brush Canvas] function to personalize and "draw" creativity onto the light screen. In the future, ZEEKR will co-create with users, solicit users' excellent ideas, and push them to all ZEEKR 007 users through OTA, so that each user can have more emojis to choose from.
The high-value ZEEKR 007 is also strong in terms of scientific and technological intelligent configuration, and the whole system is equipped with 8295 intelligent cockpit chips, with 30TOPS of super computing power, making intelligent interaction faster and smoother. Secondly, ZEEKR 007 is equipped with a full-stack self-developed high-end intelligent driving assistance system, with 1 ultra-long-range lidar, 12 high-definition cameras, 5 millimeter-wave radars, and 12 ultrasonic radars to achieve high-end intelligent assisted driving functions. There is also LCC+ enhanced lane centering assistance, which can identify corners in advance, automatic deceleration when entering corners, automatic acceleration when exiting corners, and the industry's most down-to-earth intelligent parking - fingertip parking, which greatly solves the novice Xiaobai parking phobia, in addition to being superior in intelligent safety, ZEEKR 007 is the first on-board satellite communication at the same level, allowing users to have an extra layer of protection.
In the highly competitive high-end pure electric car market, ZEEKR 007 has not been listed and harvested 50,000 orders.