Thank you for reading. If you like it, please give it a thumbs up and follow it to encourage it~
Wang Xiaofei: The quagmire of legal and financial crises
Wang Xiaofei has recently fallen into a legal and financial quagmire, and has been exposed to a major legal and financial crisis. According to the China Enforcement Information Disclosure Network, Wang Xiaofei has added a new piece of information on the person subject to enforcement, with an enforcement target of more than 7.48 million yuan, and the enforcement is carried out by the Beijing No. 3 Intermediate People's Court. The news has attracted a lot of attention in society, and one can't help but think about the businessman and entertainment figure's escapist path.
Wang Xiaofei's live broadcast response
In the shadow of the legal turmoil, Wang Xiaofei did not choose to deal with it in a low-key manner, but appeared in the live broadcast of the official flagship store of Maliuji at noon on December 27, responding to the rumors on the Internet that he was executed 7.48 million. He said: "There are inevitably all kinds of things in business, which are all about my investment before the establishment of Ma Liuji, and now they are still in the process of court proceedings, and there is no final result, it is the preservation stage, and it has not been enforced." ”
The difference between preservation and enforcement
However, Wang Xiaofei's interpretation of the legal process did not dispel all doubts. Practitioners in the legal industry pointed out that, according to the provisions of the Supreme People's Court, the type code for enforcement cases is "Zhizi", while the code for enforcement of property preservation rulings should be "Zhibao". The case number of Wang Xiaofei's enforcement case is (2023) Jing 03 Zhi No. 2184, which is not the "enforcement guarantee" of the enforcement of property preservation rulings. This has led to more doubts about Wang Xiaofei's response.
Equity freeze and company operating conditions
What's even more striking is that a large number of shares in the three companies held by Wang Xiaofei have also been frozen. The equity values of Herunlin (Beijing) Food Co., Ltd., Hezun Real Estate Co., Ltd. and Xiaowang Ma Liuji Culture and Technology Development Co., Ltd. are 9.2 million, 3.47 million and 200,000 respectively, and will be frozen from April 18, 2023 to April 17, 2026. This makes Wang Xiaofei's financial situation even more severe.
Ma Liuji's entertainment business road
Ma Liuji, a business empire that once caused huge waves in the entertainment industry, is now caught in a turmoil. Once positioned as an "offline shop" of about 100 yuan per capita, Ma Liuji turned to expand its online business due to the blockage of offline business, selling sauces, fast food, snacks, hot pot bases and pre-made dishes. However, this shift has not brought enough stability to the company.
The rise and fall of live streaming
Ma Liuji carried out live broadcasts on Douyin through the personal accounts of Wang Xiaofei and Zhang Lan and the "Ma Liuji Official Flagship Store". Although after the Weibo tearing up with his ex-wife Da S, Ma Liuji's live broadcast sales soared for a time, but as public opinion subsided, the brand's voice gradually declined. Wang Xiaofei is less active than Zhang Lan in live streaming, and Ma Liuji's online business is currently 2-3 times the revenue of offline business.
Incidents are frequent, and the future of Ma Liuji
In addition to legal and financial issues, Ma Liuji also frequently encountered various incidents. It has been questioned due to food safety issues, and the product contains more than 20 kinds of additives, which has caused consumers to question the brand. The foundry of Ma Liuji, "Akuan Food", is also subject to controversy due to food safety issues, which makes the future development of Ma Liuji full of uncertainties.
Ma Liukee's listing plan and future prospects
Although in November 2023 it was reported that Ma Liuji was approaching investors and planned to list in Hong Kong next year, Zhang Lan was cautious about this. She said that many years ago, when South Beauty planned to go public, she had stepped on a pit, and Ma Liuji would not raise funds easily. In the midst of capital troubles, Ma Liuji is still working hard to expand offline stores and retail channels, looking for new business growth points.
Wang Xiaofei's ten-year dream
Despite the difficulties faced by Ma Liuji, Wang Xiaofei is full of expectations and ambitions for the future. He publicly expressed his hope that ten years later, he would be able to ring the bell with his mother and fulfill her dream. And Zhang Lan also said that the small goal is to stand the last shift for Ma Liuji, and ensure that he will stand on the stage more beautifully in ten years than now.
epilogue
Wang Xiaofei was executed, and Ma Liuji fell into an eventful season. Legal and financial issues, troubles with the company's operating conditions, the rise and fall of live streaming, and controversies over food safety issues have all put this once dazzling business empire to the test. In the future, how Wang Xiaofei and Ma Liuji will deal with these difficulties and realize their ten-year dream has become the focus of attention in the industry.
Thank you for reading. If you like it, please like it and encourage it~