Rakuten on December 29
Junlebao Dairy Group Co., Ltd. (hereinafter referred to as "Junlebao") has recently received listing counseling from China International Capital Corporation Limited.
The person in charge of Junlebao said that the completion of the shareholding system reform and the application for counseling and filing is a necessary step for the company's capital market strategy to promote, and through counseling, it will further improve the level of corporate governance and the quality of operation and management, and escort the development of Junlebao. Regarding the promotion of the company's capital market strategy, the company will also strictly comply with the relevant requirements of the regulatory authorities for information disclosure and disclose it in a timely manner in accordance with the law.
According to reports, Junlebao Dairy Group was founded in 1995 and has been focusing on the development of the dairy industry to provide consumers with healthy, nutritious and safe dairy products. The group has more than 14,000 employees, and its business scope includes four major sectors: infant milk powder, low-temperature liquid milk, room temperature liquid milk, and animal husbandry.
In the past, the melamine scandal caused serious damage to the overall credibility of China's dairy industry, market confidence plummeted, and Chinese people rushed to buy infant milk powder in boxes overseas. Junlebao did not have a good time, but in the end, Junlebao chose the most difficult road: in Hebei and Shijiazhuang, to make milk powder, infant milk powder, and use the Junlebao brand.
Today, Junlebao has 20 production plants and 13 modern large-scale ranches in Hebei, Henan, Jiangsu, Jilin and other places, and its sales market covers the whole country. Junlebao placed building advertisements in Focus to enhance its detonation power among the mainstream people in the city.
Junlebao launched focus building advertisements to enhance the detonation power of the mainstream population in the city
Junlebao Group and its brands have the largest market share of low-temperature yogurt in the country, Jane Mellow Yogurt is the first brand of low-temperature yogurt, Yuexian fresh milk has become the first brand of high-end fresh milk, and the production and sales of Junlebao milk powder are also in the leading position in the industry.
Wei Lihua, chairman and president of Junlebao Dairy Group, once said that innovation is the sword for enterprises to break through competition, and brands are the moat for enterprises to be evergreen. Junlebao promotes the development of enterprises into the fast lane by innovating the integration of the whole industry chain, five world-class two models, and the creation of innovative categories of large single products.
Wei Lihua said that in order to build a brand moat, Junlebao milk powder focuses on focus and large-scale variety shows, and creates Youcui to become a leading brand in the domestic organic milk powder market. Janeol created 0 added sucrose yogurt, focusing on Focus as the core media to achieve brand detonation, and continued to enhance brand influence with cognitive breadth and reach accuracy. Jane Yogurt is now the leader in the category with zero added sucrose. The "new generation of new milk" Yuehuo, supported by INF0.09 second ultra-instantaneous sterilization technology, retains the natural active protein in milk to the greatest extent, which is recognized and loved by consumers, and its sales have risen rapidly.
It is reported that since its establishment, Junlebao has received investment from well-known institutions such as Sequoia China, Primavera Capital, Ping An Venture Capital, Hillhouse, Construction Investment and Development, Bojia Capital, Hongzhang Investment, Hosen Investment, Wumart United Capital, Ruisheng Capital and so on.
Before the IPO, Sequoia China held a 12.84% stake in Junlebao, making it the largest external investor, and Primavera Capital also held more than 10% of Junlebao's shares.
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