"I really don't want to be an internet celebrity anymore, it's too stressful, and I often think about when I didn't have money before. This is the confession of Douyin's top Internet celebrity "Crazy Brother Yang" in an interview recently.
Today, Brother Xiao Yang is already a 10-billion-level entrepreneur, but the poor years still leave an indelible mark on his heart. From an ordinary rural child to the first king of Douyin, Xiao Yang's growth process and inner world are worth pondering.
1. Brother Xiaoyang's growth road: from a rural child to a king with tens of billions of goods
Born in 1995 in a poverty-stricken mountainous area of Anhui Province, Brother Yang "lived in a mud house and squeezed a small bed with his brother" when he was a child. Since high school, Brother Xiao Yang has earned living expenses by dumping small commodities on weekends. After going to college, he began posting funny videos on Douyin and quickly accumulated popularity. In 2018, "Crazy Brother Yang" officially emerged on Douyin. By 2021, Brother Xiao Yang founded Three Sheep Network Technology Company, with an annual transaction volume of more than 10 billion, truly realizing the legendary transformation of rural children to tens of billions of goods kings.
2. From influencer to entrepreneur: the heavy pressure behind success
Although his career has reached the level of 10 billion, Brother Xiao Yang is not happy to be called an "Internet celebrity". He said that he "has long stopped doing what Internet celebrities should do", and all his thoughts are on the company's operation. Indeed, Brother Xiao Yang has transformed from a simple Internet celebrity to an entrepreneur. But this transition has also put him under tremendous pressure. As a business owner, Xiao Yang needs to face various challenges such as company management, brand building, and public relations crises. These pressures made him "often think about the times when he didn't have any money."
Senior media analysts pointed out: "The transformation process from Internet celebrity to entrepreneur is very difficult, and it takes great effort to adapt to this role change. "Success is not achieved overnight, and Brother Xiao Yang is in this transformation, and it is inevitable that he will encounter growing pains.
3. The inner world of tens of billions of bosses: reminiscence of the past and longing for the future
Despite the pressure, Brother Yang did not give up on his dream. In a recent interview, he confessed that he "has no personal space" and that his life has been noticed by countless people, which often reminds him of the difficult years of the past. This kind of reminiscence of the past makes him cherish his current achievements even more. At the same time, Brother Xiao Yang is also working hard to create his own image as an entrepreneur, and he hopes that fans will buy because of the company's good products and services, rather than simply because of personal charm. This fully demonstrates his sense of social responsibility and enterprising spirit as an entrepreneur.
Tens of billions of goods empire, Brother Xiao Yang's career has just started. While reminiscing about the past, he is still fighting for the blueprint for the future of the three sheep. We can't predict where Brother Xiao Yang and the three sheep will go, but his spirit of persisting in his dreams is worth learning from everyone who wants to succeed Xi.
From an ordinary rural child, to the first king of Douyin, to a tens of billions of entrepreneurs, Brother Xiao Yang used his own story to interpret the meaning of "not forgetting the original intention". When pressure and fame come, how to keep your heart is the most important problem for every successful person to think about. No matter how difficult the past is and how confused the future is, as long as you don't forget your original intention, you will definitely be able to meet your expectations and realize your own legend.