"How can a thoughtful party newspaper take root and sprout in the era of mobile Internet?" At the Shangguan News Client 10.0 launch and integrated development promotion meeting held on the 28th, Zhang Zhian, a professor at the School of Journalism of Fudan University, raised a question.
Jiefang Daily has spent 10 years answering this question. In August 2013, General Secretary Xi Jinping delivered an important speech at the National Conference on Propaganda and Ideological Work, emphasizing "accelerating the integrated development of traditional media and emerging media, making full use of new technologies and new applications to innovate media communication methods, and occupying the commanding heights of information communication". Jiefang Daily took the lead in exploring and launched the Shanghai Observation client on January 1, 2014, and launched deep integration and overall transformation in 2016.
"The Road of Faith" large-scale theme report, financial media boutique "People's Words and Thoughts", "What is Shanghai", brand columns with Gongting, Shanghai Week, Shanghai Rumor Refutation Platform, Origin ...... Over the past 10 years, Shangguan News has closely focused on the positioning of "standing in Shanghai and watching the world", always taking reform and innovation as its own responsibility, giving full play to the advantages of the party newspaper, and launching a number of down-to-earth, steaming, and vibrant authoritative reports and in-depth reports. At present, Shangguan News has more than 40 million fans, providing important public opinion support for Shanghai to promote high-quality development, create high-quality life, and achieve high-efficiency governance.
On the occasion of the 10th anniversary of the establishment of Shangguan News, how to create a more competitive new mainstream media to better unite people's hearts and build consensus? Only through unremitting efforts can we find the answer.
Those who cherish the greatness of the country and remember the importance of the city
When General Secretary Xi Jinping inspected Shanghai a few days ago, he put forward a series of important instructions and requirements for Shanghai's cultural self-confidence and cultural development. In order to give full play to the leading and exemplary role in promoting Chinese-style modernization, Shanghai must continuously enhance its ideological leadership, spiritual cohesion, communication influence, and cultural creativity, and create a Shanghai model of cultural self-confidence and self-improvement.
"Our environment has changed a lot, and we've changed a lot. However, no matter how vicissitudes of the world are, at the beginning of our founding, our ambition to record the situation of the times and promote social progress has not changed. This has become the consensus of the newspaper colleagues.
"Late at night when it was first launched, there was a lot of excitement in our editorial department, and everyone was excited and looking forward to it. Gao Yuan, the special chief reporter of Jiefang Daily, recalled the scene 10 years ago when he and his colleagues made final preparations for the Shanghai observation launch. In his view, Shangguan News cultivates the concept of journalists taking the road of new media, the ability of new media writing, and explores the mechanism of newspaper media integration, while not discarding the traditional advantages of rationality and authenticity, which are the foundation of mainstream media.
Over the past 10 years, Shangguan News has never forgotten its original mission, cherished the greatness of the country, kept in mind the important people of the city, closely followed the major strategies and central tasks such as deepening high-level reform and opening up and promoting high-quality development, closely followed the fiery practice of people's city construction, and took the initiative to respond to the complex and changeable public opinion environment, and acted as the "timpani" and "weather vane" at critical moments and major issues.
"To be a journalist is to force yourself to think and study the most important issues. Zai Fei, executive deputy director of Jiefang Daily's Shangguan News Financial Channel, said that to do real-world news, we must reflect the most important changes of this era through the most specific people and the most specific things, "Through the platform of Shangguan, we can continue to carry out in-depth exploration and reach the users we want to reach."
Adhere to the feelings of the people and protect the temperature of the city
As a new mainstream media rooted in Shanghai, it should breathe, share the same fate and heart with the city and the people who work and live in this city. At the event, many guests shared their stories of growing up with Shangguan News.
In January 2020, when the new crown epidemic broke out, Zhong Ming, director of the Department of Critical Care Medicine at Zhongshan Hospital Affiliated to Fudan University, went to Wuhan as the first "retrograde" in Shanghai. Immediately afterwards, a steady stream of reinforcements departed from Shanghai, including reporters from Jiefang Daily and Shangguan News. Zhong Ming said that when medical staff are battling the disease in the ward, reporters also take risks to write reports on the front line, convey the truth to the society, inspire morale and comfort people, "We have a similar mission and the same values as journalists, that is, everything is for the people."
Fan Yun, a deputy to the National People's Congress, has a nickname called "Sister Sharp of the Shanghai Regiment": "This is what the reporter of Jiefang Daily called, probably because I dare to speak out and speak straight to the point." From the "three questions about fiscal transfer payments" and "four questions about the China Securities Regulatory Commission" to criticizing "celebrities cutting leeks" and promoting the reform of the registration system of the science and technology innovation board, many of Fan Yun's views were interviewed and reported by Shangguan News for the first time and continuously published by Jiefang Daily, which attracted great attention and quick replies from relevant central departments. "As representatives, we perform our duties wholeheartedly and dare to speak up for the people, while our journalist friends shoulder morality and report in a timely and objective manner. All these have joined forces to witness and record the development of Chinese-style whole-process people's democracy. ”
"Journalists should keep a sensitive heart and always pay attention to the joys, sorrows and sorrows of ordinary people. Wang Haiyan, chief reporter of Jiefang Daily and Shangguan News, has been deeply involved in the news reporting of the National People's Congress for 15 years, from the venue of the two sessions to the fields, always with a pair of eyes to find problems. "The report should not only be a description of the phenomenon, but also present multiple perspectives, quickly identify all parties to the conflict, and let the problem be substantively resolved. ”
Fudan Used Bookstore, located in Yangpu District, once faced the pressure of relocation. With the care and help of Jiefang Daily and Shangguan News reporters, the used bookstore was able to reopen. The shopkeeper strongly sighed that it was the reports of the mainstream media that let more readers know that "there is such a traditional used bookstore", which also inspired him to strengthen his belief in "finding readers for books and finding books for readers".
Jiefang Daily Shangguan News reporter Shi Chenlu is the reporter Zhang Qiang mentioned. "One of my interviewees told me that he wanted his bookstore to be like moss growing in the block, inconspicuous but alive. Cultural journalism should have the same power. We are willing to be a light to protect the city's culture. She said.
Deepen integration and reform and expand the territory of influence
At the Shanghai Propaganda, Ideological and Cultural Work Conference held not long ago, Chen Jining, secretary of the Municipal Party Committee, proposed that it is necessary to deepen the integrated development of media, innovate systems and mechanisms, explore ways to improve the efficiency of content production and content dissemination, and build a competitive all-media communication system.
Media convergence is not complete, only ongoing. Over the past 10 years, Shangguan News has insisted on taking good steps, striving to be "wider, deeper and faster" through changes year after year, and being a pioneer in the integration and transformation of party newspapers.
"Looking at the past ten years, it is precisely the decade when media integration has risen to become a national strategy. In the eyes of Zhang Zhi'an, a professor at Fudan University's School of Journalism, Shangguan News has become a classic case of digital reform of China's party newspapers through the exploration of mobility, specialization and think tank. Facing the future, Zhang Zhi'an put forward the "three high" expectations - high-heat attention, high-quality production, and noble pursuit. "Quality journalism is scarce in all eras. It is expected that Shangguan will continue to adhere to the quality line, grasp both the popularity and the importance, and dedicate more high-quality products to readers. ”
Five years ago, Lian Junxiang, who was still a student, found that in addition to high-quality articles, Shangguan News also set up a separate data service, including databases and data products, which was rare among the mainstream media at that time. Now, he has become a data news reporter for Jiefang Daily and Shangguan News. "Over the years, we have been trying new products, embracing new technologies, and keeping up with the trends of the times. As a young journalist, I hope to continue to grow in the future and become a new force in the deep integration of newspaper media. ”
On the day of the event, version 10.0 of the Shangguan News client was launched, the media convergence communication practice base was established, and a series of joint activities were also launched at the same time. "On the road to innovation, the initiative to pursue answers has always been in the hands of journalists themselves. Yang Shuyuan, chief reporter of Jiefang Daily and Shangguan News, said that if a reporter does not have the spirit to pursue social problems to the end, it is difficult to explain this profession, and what a reporter can do is not only to "record faithfully", but also to "try his best to arrive".
Column editor-in-chief: Zhang Jun Image source: Jiang Diwen, Lai Xinlin photo
Source: Author: Zhou Chengyi Liu Xueyan