If you take stock of the most "hot" folk sports events in the mainland in 2023, I believe that "Village Super" and "Village BA" will be the answer for many people. Today's "village super" has not only stepped out of the mountains, but also into the world. The folk sports events represented by the "village super" not only make the foundation of national fitness firmer and more solid, but also explore a new development path of the era of sports and tourism integration and rural revitalization.
"Through competitions between villages, excellent young players were selected to form this team. In fact, I am almost 40 years old, but I am very energetic with young people!" Zhou Wei is a member of the basketball team of Gezhuang Town, Xitian, Miyun District, and his face is full of energy and smiles when he talks about the harvest of participating in the Beijing Farmers' Basketball Tournament.
At the end of September this year, the 2023 Beijing Farmers' Basketball Tournament ("Village BA") came to an end in Daxing District. Since its launch in early July, the competition has been held in two stages: the district selection competition and the city-wide finals. On the court, the players range in age from 18 to 50 years old, and despite their different professions, they come together because of basketball. Kong Xianfei, Director of the Beijing Municipal Social Sports Management Center, said: "The sports administration department of Beijing has been committed to the equalization of sports resources and the equalization of sports public services. We hope to bring good event brands and event resources to the grassroots, people and fields, so that more people can enjoy the joy of sports. "Including Beijing, many places across the country have carried out folk sports events with rich content and various forms this year, including farmers' basketball games, farmers' rope skipping, farmers' tug-of-war, etc. A series of events with the prefix "village" have made the foundation of national fitness firmer and more solid, and also explored a new road of the era of sports and tourism integration and rural revitalization. Among them, the "village super" that originated in Rongjiang County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province is one of the representatives-
There were 20 village-level teams, 98 football matches, hundreds of participating players, millions of people watching the game, and more than 30 billion views on the whole network...... In 2023, the "Village Super" in Rongjiang, Guizhou Province can be described as "out of the sky", which not only promotes the vigorous development of folk football events across the country, but also promotes Chinese football to go abroad and go to the world. From Fan Zhiyi, a famous national football player, to Han Qiaosheng, a well-known football commentator, many football people appeared at the scene of the "Village Super League", helping this folk event, and at the same time, they were also deeply moved by the warm atmosphere and pure football culture. Han Qiaosheng said emotionally during the on-site commentary on the finals of the "Village Super" campaign: "How can this kind of football not be loved? As an old reporter who has been engaged in news media work for nearly 40 years, I see that this scene is really full of tears! Today's 'Village Super Baby' will be a hero on the green field tomorrow, and so many spectators at the scene shouted for them and cheered for them, we have reason to cheer and cheer for us, and let us praise our 'Village Super' with excited tears!" At the scene, more people from Guizhou and from all over the country rushed to the scene. Mr. Wu, a citizen, followed the "Village Super" event on social media, and drove more than two hours from Hunan to Rongjiang, Guizhou Province to watch the game: "The atmosphere of the Village Super is very good, I want to experience it, so I hurriedly ran to occupy a position, I heard that there is no place if it is late." This 'village super' event is very well done, very down-to-earth, and very cordial with our ordinary people. ”
The villagers danced the reed sheng dance at the scene of the "village super", and the village super is not only a football feast that the whole people pay attention to, but also a stage to show the colorful national culture. Pure football, simple folk customs - behind the popularity of "Village Super", it shows the purity of sports and the true nature of humanity. It is under the influence of such charm and the promotion of ideas that "Village Super" has stepped out of the depths of the mountains and into the world. In August this year, the Guizhou Rongjiang Food Football Friendly Match (the first season) was launched, and nearly 300 teams from all over the country participated in this "national friendship". In November this year, the Rongjiang "Village Super" team came to the Hong Kong Special Administrative Region and played an invitational match with the Hong Kong Star Football Team. And the influence of "Village Super" is far more than that-
During the CIFTIS held in Beijing in September this year, Guizhou "Village Super League" and the Premier League strategic cooperation agreement, the two sides plan to carry out training courses and content interaction, and consider organizing a friendly community football match. The long-established top league of European football and the folk football events in the land of Guizhou and Guizhou in China have realized a "dream linkage" in the field of football. In October this year, during the 3rd Belt and Road Forum for International Cooperation held in Beijing, Rongjiang participated in the "Belt and Road" New Space Sub-forum as the only county-level region in the country to participate in the forum. Xu Bo, the magistrate of Rongjiang County, said that he would take advantage of the "Belt and Road" east wind and let the "village super" hold the hand of friendship. "We really want to use the 'Belt and Road' to really promote Guizhou Rongjiang. 'Village Super' is a door, through which the world can enter Guizhou and Guizhou go to the world. With the help of the traffic advantage of 'village super', with football as the medium, with culture to set up the stage, let economic and trade development to sing, and promote inter-regional exchanges, exchanges, integration, and heart-to-heart, which is exactly the same as the concept of "The Belt and Road". We are also finding the way of rural revitalization from the days of rural sports, and even finding a new exploration of Chinese-style modernization. Xu Bo said.
The "Guiding Opinions on Promoting Sports to Help Rural Revitalization" recently issued by 12 ministries and commissions including the General Administration of Sports of the People's Republic of China proposes that by 2035, more than 100 of the most beautiful rural sports events will be cultivated across the country, fitness activities for hundreds of millions of farmers will be organized, and rural self-organized mass sports activities such as "one village, one product" will be supported. Behind the popularity of "village super" is a new way to leverage rural revitalization with "rural events" and give full play to the "sports +" model, so as to realize the industrial linkage effect and promote the high-quality development of rural economy and society. I believe that in the future, more and more non-governmental events such as "Village Super" will take root and sprout on the land of China, and the realization of rural revitalization and national rejuvenation will bring together more practical help from the sports field! Source: Xinhua News Agency, Beijing Social Sports Management Center