Xiaomi car pricing conjecture Lei Jun: The price is really a bit expensive
In order to adapt to the automotive industry, Xiaomi Group (1810. HK) founder Lei Jun did not wear jeans this time, but changed into a suit. On December 28, at the Xiaomi automotive technology conference, Lei Jun mainly focused on technical explanations, and did not disclose specific product prices and mass production information.
At the close of Hong Kong stocks today, Xiaomi's share price was HK$16.28, down 0.25%, up 2.01% in the past 5 days and 3.69% in the past month.
At the scene, Lei Jun said that the goal of Xiaomi Auto is to be comparable to Porsche and Tesla, to create a dream car in the new era of the automobile industry, and to do a good job of looking, easy to drive, comfortable and safe mobile intelligent space. Xiaomi Auto will work hard for 15 to 20 years to become one of the top five car manufacturers in the world.
In terms of technology, Lei Jun said that Xiaomi's full-stack self-developed intelligent driving technology, with a total investment of 3.3 billion yuan in the first phase, has been increased to 4.7 billion, with an exclusive team size of more than 1,000 people, more than 200 test vehicles, and a test mileage of more than 10 million kilometers. Xiaomi's super large die-casting reached 9,100t, surpassing the level of Tesla's Shanghai factory, which has just completed 9,000t in the United States. Xiaomi has independently designed a large die-casting equipment cluster system and self-developed Xiaomi Titan alloy, Lei Jun said that Xiaomi is the only car factory in China that has mass production of self-developed alloy materials.
In addition, as the cornerstone of pure batteries, Xiaomi battery packs account for 40% or even 50% of the cost of the car. Lei Jun said that Xiaomi's 800V silicon carbide high-voltage platform has a maximum voltage of 871V, which was jointly developed with CATL over a two-year period and uses CTB integrated battery technology. At present, Xiaomi has applied for 132 patents and authorized 65 patents in the field of technological innovation, mainly through its own battery pack factory.
In terms of ecology, Lei Jun announced the Xiaomi car intelligent cockpit, which is equipped with Qualcomm Snapdragon 8295 chip, based on surging OS technology, mainly composed of"central control ecological screen", "flip instrument screen", "HUD", two "rear expansion screen", and support Apple AirPlay and CarPlay. Lei Jun said that the smart cockpit of Xiaomi cars is a five-screen linkage and integrates surging OS, which can seamlessly flow mobile phone applications to the car machine, which is also Xiaomi's biggest advantage.
In the early days, the cockpit consisted mainly of a mechanical instrument cluster and a simple infotainment system, including an on-board radio and navigation functions. With the rapid iteration of software and hardware technologies such as automotive chips, human-computer interaction, and automotive systems, the automotive cockpit has also begun to fully enter the era of intelligence. Since 2012, Tesla's Model S was the first to use a large 17-inch touchscreen display as the center control screen in the car, and the in-vehicle display has entered a new stage of development. In 2014, Mercedes-Benz launched the dual-screen S-class, becoming the first model to be equipped with one core and multiple screens.
Compared with autonomous driving, intelligent cockpit technology is more mature, and user needs are strong, and functions can be intuitively perceived by customers, which has become the main field for current automobile manufacturers to create differentiated experiences.
According to comprehensive calculations, the domestic automotive SoC market space is expected to reach US$6.8 billion by 2025, with a compound growth rate of 8.1%, and the domestic intelligent cockpit domain controller market space will reach 18.6 billion yuan by 2025, with a compound growth rate of 79.7%.
The first work released by Xiaomi this time Xiaomi SU7 initial positioning C-class high-performance ecological technology car, Lei Jun said, the choice of sedan because the sedan is the benchmark of the times at every stage of the automobile industry, most of the famous cars that are remembered by history are sedans, and sedans have more opportunities to make masterpieces of the current era.
In addition, Lei Jun said that from a technical point of view, it is more difficult to make a car than an SUV. The Xiaomi SU7 is a standard C-segment car: 5 meters long, 3 meters wheelbase, two meters wide, and 1.44 meters high.
Finally, regarding the price, Lei Jun responded at the scene: Don't shout 90,009, it's impossible, 140,009 doesn't need to be talked about anymore. He stressed: The price of the Xiaomi SU7 is really a bit expensive, but it must be expensive and valuable.