In recent years, with the booming development of China's entertainment industry, more and more grassroots stars and artists have emerged through TV programs and online platforms. Zhu Zhiwen, as one of the leaders, has won the love of the audience with his unique voice and simple image. In this context, the discussion about whether Zhu Zhiwen is suitable to be the host of the Spring Festival Gala in the Year of the Dragon is gradually heating up. This report will take an in-depth look at this topic and analyze its feasibility.
Zhu Zhiwen was born in an ordinary peasant family in Shandong and has loved singing since childhood. With unremitting efforts and talent, he successfully appeared on the stage of CCTV's "Avenue of Stars" and won the fifth place in the annual finals. Since then, Zhu Zhiwen has made remarkable achievements in his singing career, and his masterpieces such as "Rolling Yangtze River East Passing Water" and other songs are deeply loved by listeners.
Zhu Zhiwen is expressive on stage and can control a variety of styles of songs. His voice is infectious and resonates with the audience. In addition, Zhu Zhiwen has also participated in the recording of TV programs many times, showing good teamwork and expression skills. These strengths laid the foundation for his development in the field of hosting.
1. The historical changes of the CCTV Spring Festival Gala
From 1983 to the present, the CCTV Spring Festival Gala has gone through 40 years. In the past 40 years, the Spring Festival Gala has experienced a development process from scratch, from small to large, from single to diverse, and has gradually become a national cultural feast.
Initial period (1983-1985)
In 1983, CCTV held the first Spring Festival Gala, which was a milestone event in the history of Chinese TV variety shows. This Spring Festival Gala was directed by Huang Yihe and Deng Zaijun, and Zhao Zhongxiang and Zhang Yu served as hosts, attracting the attention of many audiences. At that time, the TV penetration rate was not very high, but the broadcast of the Spring Festival Gala made people feel the charm and influence of TV media.
In the initial stage, the content of the Spring Festival Gala was mainly singing, dancing, cross talk, sketches, etc., and the form was relatively simple, but it was a cultural representative of that era. At this stage, the theme of the Spring Festival Gala is also relatively simple, mainly to show the unity of the people and the festive atmosphere.
Exploratory Development Period (1986-1999)
With the popularization of TV media and the diversification of audience needs, the Spring Festival Gala has also begun to enter a period of exploration and development. At this stage, the form and content of the Spring Festival Gala began to be gradually enriched, in addition to traditional singing and dancing, cross talk, and sketches, elements such as acrobatics, magic, and opera were also added, so that the audience felt a more diversified artistic atmosphere.
At the same time, the theme of the Spring Festival Gala has also begun to gradually deepen, involving many aspects such as society, culture, and history, which has aroused the resonance and thinking of the audience. At this stage, the influence of the Spring Festival Gala has gradually expanded and has become a national cultural feast.
Diversification and Innovation (2000-2010)
After entering the 21st century, the Spring Festival Gala has entered a period of diversification and innovation. At this stage, the form and content of the Spring Festival Gala are more diversified, not only traditional art performances, but also various novel technological and creative elements. For example, at the opening ceremony of the 2008 Olympic Games, director Zhang Yimou used high-tech means to present a visual feast, allowing the audience to feel the perfect combination of technology and art.
At the same time, the theme of the Spring Festival Gala has also begun to be more in-depth and extensive, involving environmental protection, public welfare, cultural inheritance and other aspects. At this stage, the influence of the Spring Festival Gala has also been further expanded and has become an international cultural feast.
New Era, New Journey (2011-present)
After entering a new era, the Spring Festival Gala also ushered in new development opportunities and challenges. At this stage, the theme of the Spring Festival Gala is more prominent and distinct, focusing on promoting the excellent traditional Chinese culture and the core values of socialism. At the same time, the form and content of the Spring Festival Gala are also more innovative and diversified, attracting the attention and participation of more young audiences.
For example, in the 2016 Spring Festival Gala, language programs accounted for half of the country, of which 70% were original sketches. In terms of subject matter, language programs are closely related to the theme of the times and the lives of the people, not only praise folk wisdom, but also praise family affection, as well as the promotion of the concept of ecological and environmental protection, and the presentation of themes such as the 70th anniversary of the victory of the World Anti-Fascist War. Such a theme and content setting not only made the audience feel the cultural heritage and social responsibility of the Spring Festival Gala, but also injected new impetus into the innovation and development of the Spring Festival Gala.
In recent years, with the rise of new media and the diversification of audience tastes, the ratings of CCTV's Spring Festival Gala are facing severe challenges. Although the Spring Festival Gala is still one of the most watched programs on Chinese New Year's Eve, the ratings are declining year by year, and the massive loss of young viewers has become a problem that cannot be ignored. In addition, the audience has also put forward higher requirements for the content and form of the Spring Festival Gala, and how to innovate and meet the needs of audiences of different ages has become an urgent problem to be solved.
2. Requirements and characteristics of the host of the Spring Festival Gala
The Spring Festival Gala, as a traditional annual event in China, has become an important part of hundreds of millions of families celebrating the New Year. As the core component of the Spring Festival Gala, the role of the host cannot be ignored. They not only need to lead the audience and convey emotions, but also have a certain degree of entertainment and artistic accomplishment.
The Spring Festival Gala is one of the most influential TV evenings in China, and the requirements for the host are extremely high. First of all, the host of the Spring Festival Gala needs to have rich stage experience and good psychological quality, and be able to maintain professional standards under high-intensity pressure. Secondly, the host of the Spring Festival Gala needs to have a wide range of knowledge reserves and keen observation, and be able to deal with various emergencies and interact with the audience. In addition, the host of the Spring Festival Gala also needs to have good language expression and communication skills, be able to convey information clearly and accurately, and mobilize the atmosphere of the scene.
The requirements of the host of the Spring Festival Gala
As a national-level literary and artistic program, the Spring Festival Gala must strictly abide by the principles and policies of the party and the state to ensure the main theme and positive energy of the program. Therefore, the host of the Spring Festival Gala must have a high degree of political literacy, be familiar with the relevant laws and regulations of the country, and strictly abide by political discipline.
The language expression of the host of the Spring Festival Gala must be accurate, fluent and vivid, and he can use infectious language to mobilize the atmosphere of the audience. At the same time, the host also needs to have good communication skills and be able to interact effectively with the audience and actors.
The situation at the Spring Festival Gala is complex and changeable, and the host must have keen observation and quick adaptability, and be able to deal with emergencies in a timely manner to ensure the smooth progress of the program.
Characteristics of the host of the Spring Festival Gala
The host of the Spring Festival Gala must have affinity and be able to establish a good interactive relationship with the audience. They need to face the audience with a sincere and enthusiastic attitude, so that the audience can feel the warmth of home and the joy of the holiday.
The image and temperament of the host of the Spring Festival Gala must conform to the atmosphere of the program and the aesthetic needs of the audience. They need to dress appropriately and have a dignified demeanor, which can not only show the beauty of traditional Chinese culture, but also show the spirit of the times.
The host of the Spring Festival Gala needs to have a certain sense of humor, and be able to adjust the atmosphere in a timely manner in the program to bring laughter to the audience. But the application of a sense of humor needs to be just right and not affect the solemnity and formality of the show.
The host of the Spring Festival Gala needs to have a certain degree of artistic accomplishment and be able to conduct in-depth interpretation and evaluation of various art forms. They need to understand the characteristics and charms of different art forms in order to better introduce and present the various programs to the audience. At the same time, the host's artistic accomplishment can also enhance the cultural connotation of the program, so that the audience can feel the breadth and profundity of traditional Chinese culture while enjoying the program.
The host of the Spring Festival Gala also needs to have an innovative spirit and be able to make innovative attempts in the content and form of the program. They need to pay attention to the trend of the times and the changes in the needs of the audience, and constantly innovate to meet the aesthetic needs of the audience. At the same time, the spirit of innovation can also bring the host's personal style and characteristics to show, making them stand out from the crowd.
As an important part of the Spring Festival Gala program, the host of the Spring Festival Gala must have a high degree of political literacy, cultural literacy, language expression ability, adaptability and other characteristics. At the same time, it is also necessary to show the characteristics of affinity, image temperament, sense of humor, artistic accomplishment and innovative spirit. Only a host with these requirements and characteristics can better lead the audience, convey emotions, bring joy and emotion to the audience, and make the Spring Festival Gala an unforgettable cultural feast.
3. The importance of the host of the CCTV Spring Festival Gala in the new era should be selected from the people
With the changes of the times, the Spring Festival Gala, as a traditional cultural activity in China, is constantly updated and changed in form and content. In recent years, the CCTV Spring Festival Gala has gradually attracted public attention and heated discussions, among which the selection and performance of the host have become the focus of attention.
At present, the selection of CCTV Spring Festival Gala hosts mainly comes from professional hosts and stars. Professional hosts have good language skills and rich hosting experience, but sometimes they are a little stereotypical, while star hosts can bring high attention and topicality, but there may be deficiencies in hosting skills and experience. In addition, the current selection mechanism is too closed, lacking transparency and public participation, and it is difficult to meet the public's demand for diverse and innovative moderators.
Folk hosts come from ordinary people, they have rich social experience and life insights, and can bring a more real and closer perspective to the Spring Festival Gala. At the same time, folk hosts often have a high sense of innovation and strong adaptability, which can bring new program forms and content to the Spring Festival Gala. In addition, the selection of non-governmental hosts can enhance the public's sense of participation and identity, and further enhance the influence and attention of the Spring Festival Gala.
viability
Folk hosts come from the general public and have a broad talent base. Through open selection, more potential hosts can be attracted to participate and the quality of selection can be improved.
The selection process of folk hosts can be promoted and interacted with with the help of new media platforms, enhancing the audience's sense of participation and interactivity, and increasing the attention of the Spring Festival Gala.
The use of non-governmental hosts can demonstrate CCTV's respect and attention to diverse talents, and further enhance CCTV's brand image and social influence.
At present, the hosts of the Spring Festival Gala are mainly professional hosts and celebrities, and the use of folk hosts can optimize the host structure and make the host team of the Spring Festival Gala more rich and diverse.
Implement strategies and recommendations
Through open selection, more potential non-governmental hosts have the opportunity to show their talents. The selection process can be broadcast live with the help of new media platforms to enhance the audience's sense of participation and interactivity.
For the selected folk hosts, professional training and guidance can be provided to help them better adapt to the stage of the Spring Festival Gala and improve their hosting skills and adaptability.
In the selection process, it is necessary to fully consider the specialties and styles of folk hosts, and make reasonable allocations according to the needs of the program, so that they can give full play to their potential on the stage of the Spring Festival Gala.
For the hosting work carried out by non-governmental hosts, it is necessary to collect feedback from the audience in a timely manner and conduct evaluation. For outstanding non-governmental hosts, more opportunities and resources can be given to form a good incentive mechanism.
Fourth, Zhu Zhiwen's advantages and challenges
Advantage:
1. Extensive popularity: As a well-known artist, Zhu Zhiwen has a wide fan base and audience recognition. This will help increase the ratings and influence of the Spring Festival Gala.
2. Unique personal charm: Zhu Zhiwen is deeply rooted in the hearts of the people with a simple and sincere image. His affinity is able to shorten the distance with the audience and enhance the interactive effect.
3. Rich performance experience: Zhu Zhiwen has accumulated rich stage experience in various performances, and can cope with various emergencies and the adjustment of the on-site atmosphere.
Challenge:
1. Language expression ability: Compared with professional hosts, Zhu Zhiwen may have a certain gap in language expression and organization. He needs to strengthen the training of language skills and improve the communication effect in the process of hosting.
2. Program process control: The Spring Festival Gala has a variety of program types and complex processes. Zhu Zhiwen needs to strengthen his understanding of various programs in order to better control the rhythm and transitions of the scene.
3. The fit between image positioning and the Spring Festival Gala: Although Zhu Zhiwen has affinity, there may be some differences between his image positioning and the rigorous and atmospheric style of the Spring Festival Gala. He needs to better integrate into the overall atmosphere of the Spring Festival Gala while maintaining his personal characteristics.
5. Expected results
Zhu Zhiwen, a household name, has won the love of audiences across the country with his unique voice and simple image. Since participating in CCTV's "Avenue of Stars" and winning the fifth place in the annual finals, Zhu Zhiwen's popularity has risen rapidly and he has become a dazzling star among the Chinese people. He has not only achieved great success in the field of music, but also actively participated in various public welfare activities, showing a high sense of social responsibility and public influence.
As a down-to-earth grassroots star, Zhu Zhiwen's image and style are highly consistent with the festive, reunion, and peaceful atmosphere pursued by the Spring Festival Gala. His addition can not only attract the attention of middle-aged and elderly audiences, but also attract the attention of young audiences. Zhu Zhiwen has a wide popularity among the younger group, and his appearance has helped to increase the ratings of the Spring Festival Gala program, especially for the appeal of young audiences.
Zhu Zhiwen's influence on the Spring Festival Gala program
Innovative program forms: Zhu Zhiwen has rich performance experience in the field of music, and he can discuss innovative program formats with the director team of the Spring Festival Gala to bring a refreshing feeling to the audience. By combining modern music elements with traditional folk customs, it creates a wonderful program that has both traditional charm and a sense of fashion.
Diversified content presentation: Zhu Zhiwen is not only good at singing, but also has a variety of performance talents such as sketches and operas. His addition helps to enrich the content of the Spring Festival Gala program and meet the taste needs of different audiences. Diversified program content can better demonstrate the breadth and profundity of Chinese culture and enhance the audience's viewing experience.
Improve the interactivity of the program: Zhu Zhiwen has affinity, and he can interact more with the audience in the program. Through real-time interaction with the audience, the interactivity and participation of the program are enhanced, so that the audience can feel the warm atmosphere of the Spring Festival Gala. This kind of interaction can not only enhance the audience's enthusiasm for watching, but also make the Spring Festival Gala closer to the actual life of the audience.
Transmitting positive energy: Zhu Zhiwen actively participates in public welfare activities and shows a high sense of social responsibility. He can transmit positive energy on the stage of the Spring Festival Gala and promote the core values of socialism. Through his influence, he guides the audience to establish correct values and jointly create a harmonious social atmosphere.
Expected results and prospects
If Zhu Zhiwen becomes the host of the CCTV Spring Festival Gala, I believe that he will bring significant improvement to the Spring Festival Gala program with his influence and charm. Viewership is expected to increase dramatically, especially for younger audiences. At the same time, the diversification and innovation of the Spring Festival Gala program will also be further promoted, bringing a more wonderful audio-visual feast to the audience. Looking forward to the future, I look forward to Zhu Zhiwen and the Spring Festival Gala director team working together to create more excellent works that meet the needs of the times and bring joy and warmth to audiences across the country.
VI. Conclusions and Recommendations
Based on the above analysis, Zhu Zhiwen has a certain feasibility as the host of the Spring Festival Gala in the Year of the Dragon. He has a high reputation and audience recognition, and can bring more attention to the Spring Festival Gala. At the same time, he has an advantage in terms of performance experience and personal charisma, which helps to enhance the atmosphere of the scene and the interaction of the audience. However, he also faced challenges in language expression and program flow control. In order to be better qualified to host the work, it is recommended that Zhu Zhiwen improve in the following aspects:
1. Strengthen language skills training: through professional training and practical exercises, improve the language expression and organizational skills in the process of hosting.
2. In-depth understanding of the types and processes of the Spring Festival Gala programs: Familiar with the content and characteristics of various programs, so as to better control the rhythm and transition of the scene.
3. Enhance the fit between personal image and the Spring Festival Gala: While maintaining personal characteristics, try to incorporate more elements that are in line with the overall atmosphere of the Spring Festival Gala to improve the hosting effect.
4. Strengthen psychological quality training: improve the ability to cope with high-intensity pressure through simulation drills and experience accumulation.
5. Teamwork and communication: Maintain good communication and collaboration with the director team and other hosts of the Spring Festival Gala to create a wonderful evening together.
Through the above efforts, I believe that Zhu Zhiwen can show more excellent hosting ability on the stage of the Spring Festival Gala in the Year of the Dragon, and bring an unforgettable audio-visual feast to the audience.