With the acceleration of globalization and the continuous innovation of Internet technology, cross-border e-commerce has become an important trend in global business. In this new era full of unlimited opportunities and challenges, how to grasp the marketing trend of cross-border e-commerce has become a problem that every enterprise that wants to show its strength in the international market must face. Today, combined with the industry trends of the cross-border circle in the past year, Xiaobian will focus on the two major trends of cross-border e-commerce marketing with you, hoping to inspire you who are preparing to lay out overseas markets.
Cross-border e-commerce marketing trend 1: colorful home
In 2024, the overall trend of cross-border e-commerce marketing in the home furnishing category will show a trend of revival of "retro aesthetics". Family gatherings are becoming more and more frequent, and the constant is that the end of the party is in the kitchen. The most popular social media search for kitchens that has shown a significant growth trend is "eccentric kitchen", which has increased by 160%, and the word "eccentric" originally means "parts that are not in the center", which can be interpreted as unconventional and highly individual.
In addition, the "four-piece bed set" has also received great attention from consumers, and Americans' pursuit of quality life is manifested in many aspects. In terms of the demand for four-piece bed sets, Americans pay attention to quality and comfort, and American consumers generally believe that the quality and comfort of bed four-piece sets directly affect their sleep quality and quality of life, so they are willing to spend more money to buy high-quality bedding. In addition, Americans also pay great attention to quality and detail when it comes to home furnishings and decorations. They like to buy household items with brand and quality assurance, and they have higher requirements for materials and craftsmanship.
At the same time, Americans also pay great attention to the decoration and decoration of their homes, and will invest a lot of energy and financial resources to create their own living environment. Therefore, in the past two years, the demand for four-piece bed sets is significantly higher than in the past, [WAYLI] cross-border Amazon VC seller of a four-piece home bed set, only received a total of 17 POs on December 26, covering 30 Asins, from the official use of the account has been receiving a steady stream of bulk orders from Amazon!
Cross-border e-commerce marketing trend 2: off-road aesthetics
In 2024, one of the trends in cross-border e-commerce marketing is that more and more people will adopt off-road as a way of life. In the U.S., for example, 60% of consumers aged 25-44 have participated in such activities. The popularity of camping activities has increased the market demand for ancillary products, including camping lamps and lanterns. Among them, according to the data of Europe and North America, consumers in the European and North American markets have contributed 40% to the growth of the camping lighting market. People who love off-roading, in addition to off-road vehicles, also pay a lot of attention to overland gear, off-road camping and off-road wheels.
The above is the cross-border e-commerce marketing trend in 2024 compiled by WAYLI editor for your reference and layout in advance. If you have any questions about Amazon VC and American supermarkets, please feel free to send a private message or leave a message~