The 7th Perfect Public Welfare Image Festival
A few days ago, the 7th Perfect Public Welfare Image Festival was successfully held in Zhongshan City, Guangdong Province.
This year's Perfect Public Welfare Video Festival is a large-scale public welfare activity co-sponsored by the Perfect Public Welfare Cultural Communication Fund, China Women's Development Foundation, China Youth Development Foundation, China Chinese Education Foundation, China Anti-Drug Foundation, Guangdong Charity Federation and Jinan University, as well as Xinhuanet and Chinanews.com.
The camera records good deeds, and the stage helps public welfare "break the circle"
The Perfect Public Welfare Video Festival is a stage for ordinary people and public welfare people, and a window to record and discover the "most beautiful good deeds".
"We hope to build a stage for ordinary people, so that more public welfare people can be seen, so that their stories and spirit can be promoted and carried forward. At the same time, through this platform, we will gather and unite more public welfare people, make the public welfare stage bigger and bigger, and make public welfare undertakings better and better. Gu Runjin, chairman of Perfect (China) Co., Ltd., said.
Gu Runjin, chairman of Perfect Company
Looking back on the past, adhering to the original intention, the Perfect Public Welfare Image Festival has gone through 7 sessions and nearly 10 spring and autumn seasons on the road to discovering the most beautiful good deeds.
Since 2015, Perfect Company has been using the power of the enterprise to tell the stories of ordinary people's public welfare, so that public welfare can be "out of the circle", so that public welfare can be shared, and public welfare images will become the most effective way of public welfare education and communication, so as to promote the popularization of public welfare for all.
Nowadays, the list of people from all walks of life and public welfare organizations participating in the Perfect Public Welfare Image Festival has become longer and longer. This time, Deng Yaping, Ju Hongchuan, Li Rui, Wang Lei, Guo Tao, Liu Lin, Lu Wei, Meng Tingwei, Huang Ling and other "big names" all attended, either as narrators, or with performances to contribute to public welfare.
Each edition of the festival is also a feast for the exhibition of public welfare video works, involving different fields of public welfare, including love, tenacity, family affection, and companionship.
In this video festival, "I Dedicate Dunhuang with Beauty" tells the story of Li Yunhe, China's "leader in the field of cultural relics restoration", and the Dunhuang murals. Li Yunhe is the first person in China to successfully relocate and restore the grottoes as a whole, and is also the first person in China to use metal skeletons to repair and protect murals, even though he is over eighty years old, he still sticks to the front line of mural restoration and cultural relics protection guidance; "Fingertip Justice" brings the story of Tang Shuai, China's first sign language lawyer, who has devoted himself to public welfare rescue for more than ten years, provided legal aid to 30 million deaf-mutes, and helped the deaf-mute group to popularize the law and learn the law; "She is my child" "Daisy Home" introduced to the public an ordinary hematological oncologist Zhou Hui, who initiated the Daisy Home has been providing hospice care for children suffering from malignant tumors, relieving the children's pain, and accompanying their parents through the most difficult road.
The Perfect Public Welfare Video Festival records these indomitable "most beautiful good deeds".
The "Perfect Philanthropist Public Welfare Fund" was officially launched
In addition, Perfect Company also donated 50 million yuan to the China Women's Development Foundation, China Youth Development Foundation, China Chinese Education Foundation, China Anti-Drug Foundation, Guangdong Charity Federation, etc., for public welfare projects such as education, women's public welfare, anti-drug undertakings, public welfare and cultural dissemination, community care, and assistance for vulnerable groups.
A lasting public welfare legacy
Perfect Company's public welfare undertakings have a long history, and since entering China, it has never stopped, and the original intention of practicing public welfare undertakings stems from the patriotic genes of overseas Chinese since ancient times. Looking back on history, the vast number of overseas Chinese are the pioneers of public welfare undertakings, as well as the witnesses, participants, promoters and demonstrators of the development of public welfare and charity in New China. Gu Runjin, chairman of Perfect Company, was able to successfully complete his studies with the sponsorship of the Chinese philanthropist and have the opportunity to return to his ancestral home country to start a business. Under the leadership of Gu Runjin, Perfect Company is committed to inheriting and carrying forward the broad feelings of overseas Chinese and Chinese people who love their country and hometown, give back to Sangzi, and be kind and charitable.
Gu Runjin with the children of Hope School
In 1997, Perfect Company donated the first Perfect Hope Primary School in Yan'an, the holy land of the revolution, and since then, Perfect Company has been deeply involved in the Hope Project, and as of December 2022, it has donated a total of more than 115 million yuan to the China Youth Development Foundation to support a number of public welfare projects to promote youth development, including the "Hope Project", and donated to build more than 100 Hope Primary Schools all over the country.
Perfect Company composes a "Love Perfect" pattern
Since 1999, Perfect Company has carried out unpaid blood donation activities for many years, and in 2004, it began to upgrade to "Perfect Blood Donation Activity for 100 Cities, 1000 Stores", and expanded from its headquarters in Zhongshan, Guangdong Province to branches all over the country and then to local service centers. So far, the total number of blood donations has exceeded 300,000, and the total amount of blood donated has exceeded 82 million milliliters. In addition, Perfect Company has also set up 32 "Perfect Blood Donation Volunteer Teams", which are distributed all over the country and are on standby all year round. Although the probability of successful matching of unfamiliar artificial blood stem cells is only 1 in 100,000 or even 1 in 1 million, more and more Perfect people have signed up to donate and join the Chinese hematopoietic stem cell bank, and so far 6 Perfect people have successfully donated hematopoietic stem cells.
Since then, Perfect Company's public welfare undertakings have covered more fields and scopes, and have formed public welfare system projects such as donating to build Hope Primary School and initiating the Hope Teacher Project, promoting Mother's Water Cellar, advocating unpaid blood donation, participating in charity walks, supporting Chinese education, and promoting anti-drug causes.
In the Internet era, images have become an important information carrier, and Perfect Company has issued a call to the society to help the "public welfare for all" activities while investing in public welfare undertakings.
In Gu Runjin's view, in the Internet era, by giving full play to the transmission role of images, building a public welfare platform, participating in and realizing many "small but beautiful" public welfare dreams, so that the recorder and the recorded, the projector and the viewer can express the most authentic voice in their hearts, it is also a very important public welfare responsibility of Perfect Company.
He once said: "Doing public welfare is not only about donating funds and materials, but also about using kindness and good deeds to drive and infect the people around you to participate in it, so that public welfare becomes a value concept and a Xi of life for everyone." ”
The core of public welfare has been deepened, and the festival has called on the whole people to participate
In December 2015, Perfect Company successfully held the first Perfect Public Welfare Image Festival, establishing a new field of public welfare communication, making images an effective way of public welfare education and communication, and building a new pattern of corporate public welfare and charity.
At that time, ten highly representative and influential public welfare video works were exhibited, including Jiao Dongzi, a public welfare photographer born in the 80s, Song Fangrong, a teacher who has guarded the love school for 27 consecutive years, and Li Baofeng, who has dedicated his artistic youth to inherit Sizhou opera.
The Perfect Public Welfare Film and Television Festival also "sets the tone" on this - using the lens to discover and record the stories of the "most beautiful good deeds", using images to promote public welfare, using images to inherit culture, and using images to share touches, so that everyone can become a discoverer, recorder and disseminator of love.
On the one hand, Perfect hopes to take advantage of the video festival to call for more forces to inject "public welfare for all", and on the other hand, Perfect Company continues to invest every year to support public welfare undertakings.
The "Inspirational Assistance Program for Good Deeds" was officially launched
In 2015, at the first Perfect Public Welfare Video Festival, Perfect Company donated a total of 40 million yuan to the four foundations of China Youth Development Foundation, China Women's Development Foundation, China Chinese Education Foundation and China Anti-Drug Foundation to further support the healthy development of various public welfare undertakings and launched the "Inspirational Assistance Program for Good Practitioners".
In 2016, at the 2nd Perfect Public Welfare Image Festival, Perfect Company and many Perfect dealers, suppliers and other sectors of society gathered love and raised a total of 50 million yuan, which was donated to the China Youth Development Foundation, China Women's Development Foundation, China Anti-Drug Foundation, China Chinese Education Foundation and Zhongshan Charity Federation, etc., to support, cultivate and promote more public welfare projects, infect and drive more people to participate in the construction of public welfare undertakings.
Launched the "Perfect Partner Program 2018 Targeted Poverty Alleviation and Care Action"
In 2017, at the 3rd Perfect Public Welfare Image Festival, Perfect Company donated a total of 50 million yuan to the China Women's Development Foundation, China Chinese Education Foundation, China Anti-Drug Foundation, China Youth Development Foundation, Zhongshan Charity Federation, etc., to support the development of public welfare projects of the five foundations, and launched the "Perfect Partner Program 2018 Targeted Poverty Alleviation and Care Action".
In 2018, at the 4th Perfect Public Welfare Image Festival, Perfect Company donated a total of 60 million yuan to the China Women's Development Foundation, China Chinese Education Foundation, China Anti-Drug Foundation, China Youth Development Foundation, Guangdong Charity Federation, Zhongshan Charity Federation, etc., for the development of public welfare projects such as targeted poverty alleviation, education, women's public welfare, anti-drug undertakings, and public welfare cultural communication.
In 2019, at the 5th Perfect Public Welfare Image Festival, Perfect Company donated a total of 50 million yuan to the China Women's Development Foundation, China Youth Development Foundation, China Chinese Education Foundation, China Anti-Drug Foundation, Zhongshan Charity Federation, Meihua Charity Foundation, etc., and launched the "Perfect Family Guardian Program and Image Guardian Action Launching Ceremony".
Launched the "Perfect Public Welfare Convergence Media Joint Image Action"
In 2020, at the 6th Perfect Public Welfare Image Festival, Perfect Company donated a total of 50 million yuan to the China Women's Development Foundation, China Youth Development Foundation, China Chinese Education Foundation, China Anti-Drug Foundation, Zhongshan Charity Federation, etc., to carry out public welfare projects such as education, women's public welfare, anti-drug undertakings, public welfare cultural communication, community care, and assistance to vulnerable groups, and launched the "Perfect Public Welfare Financial Media Joint Image Action".
Since 1994, Perfect Company has continued to donate to various social welfare undertakings, and has donated nearly 1 billion yuan in China so far, and this number will continue to grow. In the future, while continuing to deepen the existing public welfare projects, Perfect Company will also continue to pay attention to public welfare projects related to rural revitalization, and call on more social forces to participate in the "National Public Welfare" action.
(This article was first published on Titanium Media App)