Recently, Internet celebrity Xie Qingshuai attracted widespread attention from netizens due to quality problems when selling sweatshirts in live broadcasts.
Consumers' dissatisfaction with the product quickly fermented, and they chose to unfollow and return the product, which undoubtedly sounded the alarm bell for the Internet celebrity economy. In this case, Xie Qingshuai's mistake not only hurt the rights and interests of consumers, but also dealt a serious blow to the entire social e-commerce ecosystem.
In my opinion, consumer anger and dissatisfaction is not just due to the poor quality of the product itself. The more important reason is that this poor performance seriously hurts the trust of consumers. Today, live streaming is increasingly becoming a new outlet for e-commerce.
Consumers are willing to pay for the products recommended by the influencer, which is essentially the trust of the influencer's personal brand. Xie Qingshuai's sweatshirt turmoil exposed that some Internet celebrities ignore product quality and consumer rights and interests in the face of the economic interests of rapid realization.
In the face of such a severe crisis of trust, Xie Qingshuai and relevant platforms need to reflect deeply and take practical and effective measures. For Xie Qingshuai himself, the product screening process should be strengthened, and the product quality should be strictly controlled to avoid similar problems again. At the same time, he also needs to communicate with consumers sincerely,
Respond to doubts in a timely manner and rebuild damaged trust. Platforms also need to strengthen supervision, strictly review the qualifications of anchors with goods and the quality of recommended products, and ensure the rights and interests of consumers from the source.
For the entire social e-commerce industry, this incident is also a wake-up call. It reflects that in the rapid development of the Internet celebrity economy, it is necessary to be wary of the game between short-term interests and long-term brand value. The practice of simply pursuing traffic monetization while ignoring product quality and consumer experience will only harm the healthy development of the industry. Therefore, self-discipline should be strengthened within the industry and a good market order should be maintained.
In addition, consumers should also be vigilant and rationally look at the products recommended by influencers. The purchase decision should not only be based on the personal preference of the influencer, but should also comprehensively consider the product quality, cost performance and other factors. At the same time, consumers should actively exercise the right of supervision, timely feedback and rights protection of substandard products, so as to prompt relevant parties to pay more attention to product quality and consumer rights and interests.
In summary, Xie Qingshuai's sweatshirt turmoil is a wake-up call, reminding all parties to stay true to their original intentions and stick to the bottom line of quality in the prosperity of the Internet celebrity economy. Only by establishing and maintaining a good consumer trust relationship can we achieve a win-win situation for the Internet celebrity economy and consumers. I hope to see more responsible live streaming behaviors in the future to jointly promote the healthy development of the e-commerce industry.