Increase investment in front-line business personnel, JD.com announced a salary increase of nearly 100%

On the evening of December 27, Jingdong Group announced that from January 1, 2024, the annual fixed salary of front-line business personnel such as JD procurement and sales will increase by nearly 100%, and at the beginning of 2024, the average salary increase of all JD retail employees will not be less than 20%. Yicai learned that the scope of this salary increase is all the procurement and sales personnel of the Jingdong department.

On April 12 this year, Jingdong Retail launched the organizational reform of the procurement and sales unit, canceling the level of the business group, and changing the business group to a business department.

This year's Double 11, Jingdong has gained a lot of traffic through the procurement and sales live broadcast room. Jingdong data shows that as of 23:59 p.m. on November 11, the total number of viewers of Jingdong's live broadcast exceeded 380 million. The relevant person in charge of the Jingdong procurement and sales live broadcast room told the first financial reporter that during the Jingdong Double 11 period, the iPhone 15 series, VGN keyboards, singing bar microphones and other explosive products were sold out as soon as they were put on the shelves.

Judging from the birth of the live broadcast room, the above-mentioned person in charge said, "In fact, Jingdong 3C Digital has done live broadcast of procurement and sales before, because compared with finding external anchors to broadcast, procurement and marketing are more professional for products, and there is no pit fee, no commission, and it is completely possible to give benefits to consumers." Yicai learned that for the success of the live broadcast room, Jingdong gave a high evaluation internally. At the same time, the success of the procurement and sales live broadcast room has also made more brands seek cooperation.

JD.com has made several salary adjustments to its internal employees since last year.

On November 22 last year, Liu Qiangdong, the founder of JD.com, said in an email to all employees that he would implement "one rise and one drop" measure for the treatment of employees and executives. In terms of executive treatment, in order to improve the welfare of grassroots employees and reduce the pressure on the company as much as possible, from January 1, 2023, the cash remuneration of senior managers of JD Group will be reduced by 10%-20%, and the higher the position, the more it will be reduced. In terms of employee treatment, JD.com plans to gradually transform outsourced employees into Debang's own employees to ensure that outsourced employees can also enjoy the five social insurances and one housing fund treatment of their own employees.

This change comes from reforms that JD.com has been going on for more than a year. Around Double 11 in 2022, Liu Qiangdong once criticized internally that JD.com was losing its low-price advantage. After the implementation of the low-price strategy this year, JD.com has adjusted its preferential strategy.

In terms of structure, at the beginning of this year, Jingdong split the original 3C home appliance business group into two, and adjusted the three major business divisions of computer digital, communications, and home appliances into the home appliance business group and the computer communication business group. At the same time, Jingdong Logistics organized the establishment of four major business divisions and canceled seven regional companies.

In addition, since the beginning of this year, JD.com has made several personnel adjustments. On May 11, Xu Lei, who was the CEO of JD.com Group at the time, resigned from the company for personal reasons, and the position of CEO will be held by Xu Ran, the CFO of JD.com Group at the time. On June 26, JD Logistics issued an announcement on the Hong Kong Stock Exchange, announcing that Yu Rui, CEO of JD Logistics, had resigned as executive director, CEO and authorized representative due to personal health reasons, and was replaced by Hu Wei.