On December 27, the 2nd China International Pet Culture Carnival was launched in Shanghai.
With the theme of "Making City Life Warmer", this year's pet carnival will meet the public in various forms such as trend markets, community care, pet cultural events, and list selection.
With the improvement of people's living standards, pets have gradually become an indispensable member of many families, providing important emotional value. At the same time, China's pet industry is developing rapidly, and with the development of supply-side technology and the upgrading of demand-side demand, its consumption scale continues to expand. Especially in the first-tier cities represented by Shanghai, pet raising is becoming a popular way of life.
In order to further empower the pet industry and create a pet-friendly atmosphere, this pet carnival gathers a variety of industry resources to provide the public with pet free clinics, pet science, legal consultation and other services, and comprehensively shows the positive energy and value connotation of people and pets sharing life through pet events and pet lists.
Liang Guoyang, chairman of the Chinese Cultural Management Association, said that in recent years, with the continuous increase of the pet consumption market, the development of pet culture is closely related to the quality of life of residents, and occupies an increasingly important position in the construction of urban culture. This year's pet carnival hopes to use Shanghai, an international cultural metropolis, as a platform to spread the concept of China's pet culture construction and promote the high-quality development of China's pet industry.
Zheng Chang, vice president of the Pet Culture Professional Committee of the Chinese Cultural Management Association and secretary general of the pet carnival, said that this carnival will provide a communication service platform for the pet industry, aiming to create a sample of a harmonious urban environment for people and pets, so that pet friendliness can be truly implemented in the lives of citizens.
At the press conference, China's first specification for shopping malls and other indoor pet-friendly places was also released - "Code for the Operation and Management of Indoor Pet Display and Interactive Experience Venues in Commercial Places", which was led by the China Pet Culture Professional Committee and jointly promoted by the Shanghai Pet Industry Association.
This year's pet carnival is sponsored by the Pet Culture Professional Committee of the Chinese Cultural Management Association, China.com Business Channel, and China Industrial Design and Research Institute, and the co-organizers include Shanghai Pet Industry Association, Shanghai Agriculture and Forestry Vocational and Technical College, Ping An Property Insurance of China, Beijing Jingdong Century Trade Co., Ltd., Lazas Network Technology (Shanghai) Co., Ltd., GLP Supply Chain; Shanghai Junhe Law Firm, Shanghai Gongcheng Yingtai Law Firm and Shanghai Bangjing Law Firm are the official designated legal counsel.
According to reports, the pet carnival will carry out a year-long span of rich activities, including the Bund BFC Fengjing Market, Xuhui Binjiang West Bank, Pudong New Area Senlan International Community, Songjiang University Town, Yangpu Binjiang Fuxing Island, Hongkou District Quyang Road Street and other areas. The Pet Culture Professional Committee of the Chinese Cultural Management Association also jointly released the list of the most popular consumer goods series in this carnival with Jingdong Pet, Ele.me, China.com Commerce, and China Industrial Design and Research Institute.
The organizer of the event said that the China International Pet Culture Carnival will continue to gather industry energy as an IP, continue to build a professional service platform for China's pet industry, and promote the construction of Chinese pet culture that makes people have a greater sense of gain and happiness.