Since Xie Qingshuai entered the live broadcast industry on December 24, turning "finding a home" into finding a "Heilan home", and turning finding "family" into finding "family", word of mouth has plummeted.
In addition to the closure of the live broadcast room on the day of the debut, Xie Qingshuai's two emergency transfers, which caused huge controversy, and today began to usher in the first wave of returns.
People began to question the matter of live streaming to question the quality of the product.
“眉笔进价6元，解清帅卖79。 ”
Is 79 yuan familiar?Can you afford it?If you can't afford it, please consider whether you have worked hard.
"Heilan House sold 109 yuan of knitwear to the family for 119. ”
Heilan House claims to never be discounted, what live broadcast room is not discounted? But people say it's discounted:
"The advertising words are wrong, not 119 but 139, and the manufacturer said that it will be wrong to give back 20 yuan to the family. ”
I don't know who wrote such lines, it's really inferior.
In addition to the controversy over the price, some people said that the quality was very average after receiving the goods, "It's not worth more than 100 yuan, 69 is about the same, and I returned it decisively." ”
Regardless of whether the quality is really poor or not, the decline in word-of-mouth is real, and the road of live broadcast is not easy to follow.
I thought that Xie Qingshuai would be eaten by traffic, but I didn't expect it to be eaten so quickly.
After all, the traffic comes too fast like a tornado, and not everyone can withstand the wealth of this sky-high PLUS.
Let's take a look at how many goods Xie Qingshuai sold on the first day.
The top three sales are:
9.9's socks sold 64,000 orders;
19.9 sold 54,000 orders of laundry detergent;
119's clothes sold 14,000 orders.
Although the sales of other products are lower, the total sales added up are considerable, some netizens have statistics, on the first day of the show, the total sales of Xie Qingshuai's live broadcast room were 9.28 million yuan, which is only the sum of two hours in the morning and five hours in the afternoon.
No wonder the children of the billionaire family have to eat the bowl of rice of the live broadcast, you see, it's too easy to get money, isn't it?
Sure enough, the end of the universe is a live broadcast, and even the family search group is inevitable.
To be honest, Xie Qingshuai is not the same as other Internet celebrities, most ordinary people can't get the Shuangwen script, but Xie Qingshuai is an exception.
He is an abducted child who originally lived a very ordinary life, graduated from an ordinary university, and worked an ordinary job.
Because of the success of the search for relatives, it was precisely the discovery of a wealthy family that attracted huge attention in a short period of time.
"I'm a billionaire and there's a showdown. ”
The story of Shen Teng's performance in "The Richest Man in Xihong City" is now being staged on Xie Qingshuai.
From the beginning of people's envy of him, to sympathy for this modest and happy young man, and finally transformed into liking and recognition, this process is the whole process of Xie Qingshuai attracting fans.
So, why did Xie Qingshuai cause such a big repercussion when he brought the goods? In the final analysis, I still feel that a sincere "mistake was paid after all"!
Most of the anger of netizens is: I regard the Xie family as an inspirational drama of a family with many disasters and difficulties, but people only treat me as a leek.
How happy he was when he saw the success of finding his relatives, but now he is so sad and angry when he shouts 123 on the link in the live broadcast room.
As a result, a stream of bad reviews poured into the live broadcast room, and many people took it off one after another, and even suspected that all this was a script.
Of course, not everyone is so indignant, and there are still many people who support Xie Qingshuai.
They say that many big bosses can bring goods, why can't Xie Qingshuai? A gentleman loves money and takes it in a good way, and he buys it if he likes it, and he doesn't buy it if he doesn't like it, and he is good at seizing business opportunities.
All right, all right,
But when you think about it, the negative effects of this incident go far beyond that.
Xie Qingshuai wants to make some money with his influence, which is not a mistake, but he has forgotten his identity, he belongs to the child who has been trafficked, and once the sample is not good, who will care about such a group in the future? Who will do his best to help the child find a home and help the parents find their lost children?
If you find them, you're going to bring the goods, their lives are iterating, and then the clown is himself?
No wonder some people draw an analogy to the example of helping the elderly.
Bringing goods is indeed a serious business, but no matter who says smallpox, it is also using the feelings of fans to consume and play with people's sympathy, isn't it?
Speaking of which, I still have to praise Sun Haiyang.
The same found the child, and it also attracted huge attention, but Sun Haiyang rarely let Sun Zhuo appear in public, he also did business, but he didn't use his business mind on traffic.
He is trying to protect his children from excessive attention and traffic.
At the same time, Sun Haiyang continued to help other families reunite, and he came out of the disaster and returned to help more people.
In contrast, Xie Qingshuai and his family seem to be a little too hasty. It's not wrong to bring goods, it's wrong to be in a hurry to bring goods.
His traffic was originally the kindness and good blessings of the public, and now is the time to accumulate energy, what he has to do is to make enough efforts and make good things that people recognize on top of the traffic, only in this way can he be qualified to monetize the traffic.
If Xie Qingshuai still wants to maintain this popularity, I really advise him:
Don't make quick money anymore, one step at a time is the way to go for a long time.
The author of this article | Blue orange
Curated | Faint emerald