Dazhong reporter Wei Junyi reported from Jinan
2023 is coming to an end, and Pingyin Cultural Tourism has recently gained a lot of "good news", so let's take a look with the editor.
NO.1
Quanfu Xiaojiangnan Scenic Area has successfully created a national 3A-level tourist attraction. As a new 3A-level tourist attraction in our county, Quanfu Xiaojiangnan has rich tourism formats, large scenic spots, and complete infrastructure, and has obvious advantages in striving to become a national 4A-level tourist attraction in the future.
NO.2
23 B&Bs in our county were awarded the title of "Quancheng People" B&B in Jinan City, and Jasmine Mountain Residence, Huakai Baishi B&B, was awarded the five-star B&B of "Quancheng People" in Jinan City, and won the first prize of creative planning.
NO.3
Dingquan Village, Hongfanchi Town, and Hupo Village, Kongcun Town, were selected into the third batch of red cultural characteristic villages in Shandong Province.
NO.4
Xiagou Village, Rose Town, was selected into the list of model towns (villages) for rural cultural construction in Shandong Province.
NO.5
Xiaozhi Town Gengyu Museum has been approved by the Shandong Provincial Department of Culture and Tourism for the record, becoming the first non-state-owned museum in our county.
NO.6
Shuyuan Village, Hongfanchi Town, was awarded the 2023 Key Village of Rural Tourism in Shandong Province.
NO.7
Four villages, including Zhaizhuang Village of Yushan Street, Wanglou Village of Kongcun Town, Baiyanquan Village of Hongfanchi Town, and Xinglong Town Village of Ancheng Town, were named the fourth batch of scenic villages in the province.
NO.8
The "Goddess No. 1" tourist highway in Pingyin County was selected into the list of typical sections of the Yellow River National Scenic Road in Shandong Province.
NO.9
Hongfanchi Town Tourist B&B Cluster Area was selected into the cultivation list of Shandong Province Tourist B&B Cluster Area.
NO.10
Five production skills, including rose crispy fragrant chicken, rose pastry, Li Ji Qiaotou baked cake in Dong'e Town, tea soup, and Lao Yang small grinding sesame oil, were selected into the eighth batch of representative projects of municipal intangible cultural heritage in Jinan.
Shandong Fupai Ejiao Co., Ltd., Jinan Rose Wine Co., Ltd., and Pingyin County Gendiao Strange Stone Art Association were named "Quancheng Intangible Cultural Heritage Workshop".
Liu Zhimei, Yang Guangzhong, Gu Zhifu, Wang Xin, Yang Hua, Li Ying, Su Shuming, Zhou Qingli and other 8 people were awarded the eighth batch of representative inheritors of Jinan municipal intangible cultural heritage.
NO.11
The "Ejiao Black Sesame Pills" produced by Shandong Fupai Dong'e Town Ejiao Co., Ltd. was selected into the TOP10 list of "Hospitality Shandong, Good Products Shandong" tourism must-buy and tourism food.
The "36° North Latitude Rose Corolla Tea" produced by Shandong Fanglei Rose Technology Development Co., Ltd. was selected into the TOP10 list of "Hospitality Shandong, Good Products Shandong" Tourism Must-Purchase and Tourism Drinks.
NO.12
The "Fanglei Rose Warm Tea High-end Gift Box" produced by Shandong Fanglei Rose Technology Development Co., Ltd. won the silver medal in the 2023 Shandong Tourism Commodity Competition.
The "Fupai Hundred Birds Chaofeng Ejiao Cake" produced by Shandong Fupai Dong'e Town Ejiao Co., Ltd. won the bronze medal in the 2023 Shandong Tourism Commodity Competition.
NO.13
The 2023 Spring Water Cultural Tourism Festival of Hongfanchi Town, Pingyin County was awarded the 2023 Jinan City "Rural Good Season· LET'S BUY" EXCELLENT CASE.
In 2023, Pingyin Cultural Tourism will be self-confident, self-reliant, upright and innovative, energetic, and courageous, writing a new chapter in the high-quality development of Pingyin Cultural Tourism.
Insist on advanced planning and deployment
These gratifying achievements lie in the fact that the Pingyin County Bureau of Culture and Tourism focuses on the support areas and directions of the higher-level departments, identifies the combination point and breakthrough point of the policy in line with the actual cultural tourism of our county, anchors the key areas such as cultural industry empowerment of rural revitalization, the creation of new forms of cultural tourism, and the upgrading of cultural and tourism consumption, and focuses on the creation of scenic villages, the cultivation of key villages in rural tourism, and the selection of "Quancheng people" homestays. The work idea of early planning, the key work promotion meeting of the Bureau of Culture and Tourism has been held many times, and the Quanfu Xiaojiangnan Scenic Area has been accurately planned to strive for a national 3A-level tourist attraction, focusing on guiding Zhaizhuang Village, Yushan Street, Wanglou Village, Kongcun Town, Baiyanquan Village, Hongfanchi Town, Xinglong Town, Ancheng Town and other villages to create scenic villages in the province, guiding Shuyuan Village, Hongfanchi Town to create a key village for rural tourism in Shandong Province, increasing the support for intangible cultural heritage inheritors and intangible cultural heritage projects, and encouraging all towns (streets) in the county to spontaneously hold cultural and tourism activities. Play a good first move, take the initiative, and ensure that Pingyin's cultural tourism work is at the forefront of the city.
Strengthen business assistance and guidance
In 2023, the County Culture and Tourism Bureau will continue to carry out work style improvement actions, work hard, work hard, carry out investigation and research at the grassroots level, widely solicit social opinions, and determine work goals. Smooth communication and connection channels, and invite provincial, municipal, and county higher-level departments to guide and inspect cultural tourism work many times, so as to promote the quality and efficiency of cultural tourism work in our county. The county's cultural and tourism system business backbones and business households have been organized to visit and Xi study in tourism characteristic towns and advanced homestay areas inside and outside the province for many times, and special trainings on all-for-one tourism, homestay development, cultural relics protection, and mass culture have been held for many times. Strengthen the grassroots strength of the business backbone, guide and help the key cultural and tourism fields in the towns (streets) of the county, build a high-quality exchange platform for students and Xi, broaden the horizons of practitioners, and continue to provide intellectual support for the cultural and tourism industry in our county.
Increase the promotion of cultural tourism
Make full use of cultural tourism promotion to shape the brand image of Pingyin cultural tourism. Through the combination of going out and inviting in, we will promote Pingyin's cultural and tourism resources to the whole province. Held the "Meet Pingyin" cultural tourism promotion and Quanfu Xiaojiangnan launching ceremony, invited more than 110 travel agencies inside and outside the province to participate in the "Mountains with Delicate Aquatic Fragrance" 2023 Pingyin Cultural Tourism Promotion Conference, and went to six cities to carry out the Pingyin Good Moisturizing Yanhuang Promotion Conference, which received great attention from the local cultural and tourism departments, tourism industry organizations and news media, and achieved three new breakthroughs in the largest number of cities and cities, the largest promotion area, and the largest number of audience groups at one time. Build a strong propaganda position and build an all-media propaganda pattern. Make good use of the publicity matrix of the cultural tourism system, the official account will publish nearly 400 tweets and produce more than 180 promotional short videos in 2023; follow up on the reports of major cultural and tourism activities in real time, open an online reservation channel for the Rose Music Festival during the "May Day" period, the growth rate of fans will more than double, and the audience stickiness will continue to rise; and the variety channel of Shandong TV will co-organize the program "Good Shows in Villages and Villages", and the official account of Pingyin Cultural Tourism will broadcast live with the provincial, municipal and county-level media, with an online audience of 2.026 million.
Achievements belong to the past, and there is still work to be done in the future. Pingyin Cultural Tourism will take this as a new impetus and a new starting point, beat the drum to urge the levy to work hard, face new challenges and write a new chapter with more enthusiasm, higher morale and more pragmatic style, carry forward the past and forge ahead into the future, and create brilliance.