LETV returned to the public eye,12month26day,LETV open platform was released。
According to Xu Tianyang, the person in charge of LETV video copyright, the business policy of LETV's open platform account sharing model gives the copyright owner the best account sharing model at the same time, and for the first time brings the industry's open, autonomous, 0 cost, 100% account sharing conditions.
LETV's open platform policy has obvious advantages
It is reported that on the LETV open platform, whether it is a natural person or an institution, you can sign a contract, perform the contract, collect money legally, and authorize the real and effective entry into the market. In terms of settled content, as long as it is compliant, legal, and has genuine authorization, it can be settled, and drama series (long and short), movies (large and small), animation (animation & children), documentaries, variety shows, and overseas video content with a record number are accepted.
In terms of account sharing mode, "0 cost, 100% account sharing" is the most prominent policy advantage of LETV's open platform. According to reports,2026Before January 1,The income obtained after entering the LETV open platform will only deduct necessary taxes、Third-party payment channel fees and small program promotion costs,All the proceeds will be returned to the content provider,The account sharing ratio is100%.
In terms of scheduling mode and pricing, LETV gives full autonomy to the content filmmaker. The pricing of the content for users is also determined by the filmmaker.
In this regard, industry insiders believe that compared with the traditional account sharing model, LETV's open platform has indeed transferred many rights and interests that once belonged to the platform party. LETV hopes to fully stimulate the vitality of the content film side by opening up platform resources, and ultimately achieve a win-win situation for the platform, content side, and users.
More than 10 million subsidies to promote the new model
At present,LETV videoAPPThe "on-demand hall" area,All the content participating in the account-sharing cooperation will be gathered in"VOD hall",Users can pay for the content they want to watch according to their preferences。 And when the content side uploads works greater than or equal to 20, you can establish a content area, customize the name of the area, content, and on-demand price, and the content of the area will be presented in the form of a separate card page on the LETV video APP.
For the traffic strategy that the content side is most concerned about,Fu Gang, the person in charge of LETV video copyright, said,In addition to the LETV video APPThe home page of the station50%Recommended coverage、In addition to the recommendation of the advantageous resource position of the on-demand hall,Through M station、Mini program and other cross-terminal multi-platform exposure and LETV's MCN account content marketing,LETV will fully assist in the promotion and revenue growth of account-sharing content on multiple platforms。
For the film and television producers who settled in the first year of cooperation, the LETV open platform also launched three major support policies. First, every month, LeTV will subsidize users with Ledou worth 1 million cash, which will be used to incentivize users to buy "on-demand hall" content, and Ledou's income will be discounted and subsidized to content providers at the same price. Second, if LETV is authorized to broadcast TV dramas exclusively on all platforms and the authorization period is not less than 1 year, a one-time subsidy of 50,000 yuan per drama will be granted, and the total subsidy fund pool for the first phase will be 1 million yuan. Third, starting from January 2024, the top 20 film and television works with monthly income will be rewarded with no more than 10% of the monthly income for each film, with a total monthly reward of up to 100,000 yuan.
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