Before this year, if there is any industry that has been depressed and depressed for too long, it must be tourism.
In the three years of the epidemic, the tourism industry has borne the brunt, with passenger flow and income both falling off a cliff, and the cold winter of the industry, which has made many practitioners struggle and even find another way.
With the relaxation of control measures at the end of 2022, the tourism industry, which has been silent for a long time, will usher in a retaliatory growth in 2023 - the May Day holiday and the National Day Golden Week, scenic spots are overcrowded, and even some niche and unpopular cities have become popular and become Internet celebrities.
People who have gone through lockdowns, restrictions, and non-essential non-ventions have exploded in their desire for the outside world this year.
But from extreme cold to extreme heat, the huge changes in a short period of time have caught the industry off guard, and after the panic, a new twist is brewing.
In 2023, the tourism industry began to "go crazy".
The first Spring Festival after three years of the pandemic officially kicked off the year-round tourism frenzy.
In the 40 days of the Spring Festival in 2023, the flow of people in the whole society will be about 4.733 billion, an increase of 50.5% over the same period in 2022
During the Spring Festival holiday in 2023, various indicators of the tourism industry rebounded across the board, with 308 million domestic tourism trips, recovering to 88.6% of the same period in 2019, and domestic tourism revenue reaching 375.843 billion yuan, recovering to 73.1% of the same period in 2019.
The east wind is blowing, inside and outside the industry, a lively scene that has not been seen for a long time.
First of all, the directors of culture and tourism appeared in full costume, martial arts, cyclamen, flying sky, and generals, each with their own strange tricks and unique skills...... These local officials, who were originally hidden behind the scenes, came into the spotlight and fought fiercely in the field of short videos, whether it is in the tourism industry or officialdom, which is a new thing.
The audience also watched it with great fascination, and did not hesitate to comment and forward these directors of culture and tourism who had the courage to "roll in", and praised and collected their wonderful ideas.
According to incomplete statistics, the discussions on various topics driven by the director of culture and tourism have accumulated more than 426 million views on the Douyin platform alone, with more than 6.6 million likes, and millions of comments and shares.
The heat wave set off by the director of culture and tourism here is still surging, and the fragrance of Zibo barbecue over there arouses the taste buds of gourmets across the country.
Source: Xinhua News Agency
Zibo barbecue is a strong condiment for the tourism industry this year, setting a "miracle" of passenger flow with an 800% increase in accommodation bookings and a more than 2,000% increase in travel bookings compared with the same period in 2019.
In addition to the core advantages of barbecue itself, the cooperation of the government, the cooperation of the people, and the integrity of businesses have jointly achieved this year's phenomenal event where tourism and the Internet collide.
Source: The Paper
A barbecue is the most soothing smell of fireworks in the world and the most soothing to ordinary diners.
Together with the Zibo barbecue, there are also "special forces" who are always on the road - eat all over Shanghai in 48 hours and climb Wuyue in five days, they are the ultimate time management masters, and they walk out of the seemingly impossible journey route with their feet.
They are also excellent space compression experts, appearing in the south and north of the world, making travel infinitely more cost-effective, and seeing as many scenery as possible with less money.
In the subsequent May Day Golden Week, tourism became a hot search frequent visitor and became a topic that every Chinese could not avoid. The total number of domestic tourism trips nationwide was 274 million, and the domestic tourism revenue was 148.056 billion yuan.
The tourism industry has officially declared its recovery.
In the middle of summer, the tourism enthusiasm has not diminished at all. From June to August, the number of domestic tourists reached 1.839 billion, and the tourism revenue reached 1.21 trillion yuan.
The scenic spots are full of tourists, the subway is crowded, and the summer normality of many tourist cities is such a bustling scene.
But "tourism has made a comeback in 2023" is not the end of the story.
This instantaneous transformation from extreme cold to extreme heat is like a rapid chemical reaction, and many people have been caught in it before they can react.
It's like a frozen glass poured with boiling water, and the cracks begin to spread.
In the tourism industry, which has grown savagely under abnormal heat, some strange people and strange things have emerged in endlessly.
"The monthly salary of 20,000 yuan can't afford to live in Hanting Home", the price of hotels in tourist destinations rose during the Golden Week, several times or even dozens of times higher than the usual price, causing tourists to complain.
"The hotel launched the Baizhan Hall experience card", the number of tourists visited exceeded the carrying capacity of the scenic spot, and some hotels had no choice but to settle guests to sleep in the lobby.
Tourists and businesses in the industry have their own bitterness and helplessness, but they are not the only ones who are troubled.
The barbecue exploded, the streets and alleys of Zibo were covered with barbecue restaurants overnight, and the fireworks were suddenly excessive, and the surrounding vegetable markets and nail salons frequented by residents were turned into barbecue stalls, and the crowded crowds affected the normal life of locals in tourist destinations.
The "miss you" street signs on the street, the authentic local stinky tofu, silverware shops, milk tea shops, and commercialized and standardized pedestrian streets all over the street are the same, copying and pasting, making tourism more and more homogeneous.
As a result, more and more netizens have asked their souls - why is travel becoming more and more boring? Travel is becoming more and more like completing a task, and going to it is not to enjoy relaxation, but to become a kind of torture.
This question is not the first time that it has appeared in 2023, but the situation in 2023 is too special to make this topic receive unprecedented attention and discussion.
Crowded experiences, high prices, and uninspired attractions are becoming more and more exhausting, and the industry and beyond are beginning to reflect on the essence of tourism.
Mangshi, Yunnan, a dark horse in a niche city
As a result, the niche attractions in niche cities have become the "new upstarts" in the tourism circle this year - the private town of "being in the cage for a long time and returning to nature" has entered the public eye. Many little-known counties and cities in Zhangzhou, Shaoguan, Ningde and other places have welcomed groups of tourists who are tired of crowds and artificial landscapes.
These places retain the most primitive traces of life, no premium prices, no commercial neon, no guided tours, but find quiet, real feelings, and another life that has not been shaped.
2023 may be the first year for niche and unpopular cities to shine.
The development of the tourism industry continues, with the liberalization of the inbound tourism policy at the end of the year and the implementation of the visa-free policy of several popular tourist destinations, in 2024 and even later, the tourism industry will face a new round of tests on the way to solve the old problems.
China has been ranked as one of the markets with the most tourism potential in the world and the largest tourism consumer market in the world.
In 2023, the domestic tourism experience is ready to start, frenzied and disorderly, to return to rationality and face the future, such dramatic twists and turns are extremely rare in the past.
But perhaps this is another turning point after a brief revelry in tourism.
Source: CCTV