Business War Storm: Dongfang's selection of "de-dongization" triggered industry changes
Recently, the business war between Dongfang Selection and Dong Yuhui has attracted widespread attention, although it has subsided on the surface, but it has actually set off a storm of industry change. In this business war, "de-dongization" has become the focus, but what is more worthy of reflection is the strategic decision-making and long-term planning shown by enterprises in this process.
Looking back on the whole incident, Dong Yuhui, as a key figure in Dongfang Selection, brought a second take-off to the company. However, the core issue of this business war is not only about individuals, but also about the company's strategic layout for the future. Merchants are facing challenges from the rules of the Douyin platform, while Dongfang Selection is seeking a breakthrough under the vision of "de-TikTok".
Behind the business war, we see the adjustment of the long-term goals of the enterprise. Douyin platform rules have formed restrictions on merchants, so shifting the company's positioning to the supply-chain-driven Costco model has become a strategic way out. In this process, "de-dongization" is not only a decision, but also an inevitable choice for enterprise transformation.
The adjustment of the rules of the Douyin platform has also had a profound impact on the growth of the enterprise. Douyin's horse racing mechanism has allowed merchants to compete on the platform, while the slowdown in the growth of Dongfang Selection's followers has raised questions in the market. In this context, the company's management has made the decision to "de-dong" in an attempt to cope with market changes.