Mercedes-Benz electric vehicles have had a number of spontaneous combustion accidents, including vehicle charging fires and motor failures. Consumers complained about the quality of the products and the sales were dismal. The CEO rejected the price war, but the price reduction promotion failed to salvage sales. The Chinese market is increasingly unfavorable for Mercedes-Benz, and traditional luxury brands are facing pressure from new energy competition and losing their former glory.
Mercedes-Benz electric vehicles have recently frequently erupted in spontaneous combustion accidents, which have attracted widespread attention. In November, a Mercedes-Benz EQC spontaneously combusted in the parking lot, and the fire spread and ignited surrounding vehicles. On December 26, two Mercedes-Benz electric vehicles in a 4S store in Hefei caught fire at the charging station, and there is no official response.
In addition, the quality problems of Mercedes-Benz electric vehicles have caused dissatisfaction among car owners. Some car owners exposed that the EQE high-end equipment that had been purchased less than two years ago broke down due to motor failure, and the return of the car was blocked. As early as June this year, a car owner exposed on the Internet that he had changed five motors in two months, but the problem was not solved. Mercedes-Benz has initiated the recall process, but there has been no substantial improvement in the protection of owners' rights.
Mercedes-Benz CEO said that he would not arbitrarily adjust prices, but the sales situation is worrying. Price cuts failed to boost sales, with the best-selling EQB and EQA failing to sell more than 2,000 units in April. The Chinese market is no longer attractive to Mercedes-Benz, and traditional luxury brands are gradually losing their competitive advantage in the new energy wave. Mercedes-Benz's luxury image contrasts sharply with the quality problems of electric vehicles, and the brand has failed to find a foothold in the Chinese market.
Netizens generally expressed concerns about the safety of Mercedes-Benz electric vehicles, and many spontaneous combustion incidents were disturbing. Some people call on manufacturers to pay more attention to safety and improve product quality.
Many car owners shared their experience with Mercedes-Benz electric vehicles, including frequent motor failures and quality issues. These problems have seriously affected the daily use of car owners and caused consumers to question the quality of products.
Some car owners reported that in the face of vehicle problems, the service attitude of 4S stores was unsatisfactory, and the return procedures were cumbersome, resulting in consumers feeling helpless. This has deepened consumer dissatisfaction with the Mercedes-Benz brand.
Mercedes-Benz's price-cutting promotion strategy failed to attract consumers, and some netizens believe that this shows that Mercedes-Benz has failed to adapt to the competitive situation of China's new energy vehicle market, and there are problems in product pricing and market strategy.
Compared with domestic new energy vehicle brands, Mercedes-Benz electric vehicles are in a disadvantageous position in terms of cost performance and consumer attention, and netizens generally believe that Mercedes-Benz's product performance in the field of electric vehicles is inferior to that of competitors.
Netizens reported that Mercedes-Benz electric vehicles have many problems in safety, product quality, after-sales service, etc., resulting in damage to the brand image and a decline in consumer confidence. This is a severe market test for Mercedes-Benz, which needs to take effective measures to improve product quality and service in order to rebuild its competitive position in the Chinese market.