When Huang Zhen first arrived in Dubai, she had great ambitions
In 2014, 25-year-old Huang Zhen came to the bustling city of Dubai to start working and living in this Middle Eastern metropolis full of opportunities.
In the first days of her arrival, Huang Zhen enjoyed visiting this strange city every day. The towering towers and the hospitable locals make her feel new and excited.
After declining the invitation of her colleagues to a party, Huang Zhen walked along the seaside promenade alone. With the sea breeze blowing on her face and her mood calm, she couldn't help but think about her future.
Huang Zhen understands that coming here is an important step towards her lofty ideals. Joining Alibaba a year later gave Huang Zhen an opportunity to break new ground in the Middle East.
When the company gave her the important task of helping Ali's cloud computing technology land in the Middle East, Huang Zhen nodded emphatically, with a firm light in her eyes.
Dubai is a city of endless possibilities. Here, Huang Zhen has to exert her sweat and wisdom to chase the opportunity that can change the industry and the market.
She believes that with her strength and perseverance, she will be able to create an oasis of peace and tranquility in the desert of the Middle East.
With the rapid rise of e-commerce in the Middle East, Huang Zhen sees business opportunities
Time flies, and in the blink of an eye, in 2017, e-commerce in the Middle East is booming.
Amazon acquired a local e-commerce company and officially entered the Middle East market. As a local company, it is also catching up, and the number of users is growing rapidly.
Looking at the statistics of the daily surge in the number of orders, Huang Zhen looked focused. She keenly captures the most important pain point behind e-commerce - logistics and distribution.
"This is where the opportunity lies!" This thought flashed in Huang Zhen's eyes, and her hands couldn't help but clench.
With her rich work experience and deep understanding of the market, Huang Zhen decided to start her own business and establish a local logistics company. She named the company "iMile", which means that the market is expanding step by step.
Huang Zhen took a deep breath and filled out the company registration application form. She knows that starting a business from scratch can be challenging. However, Huang Zhen is confident that with her wisdom and perseverance, she will be able to create a new world in the Middle East logistics market.
The wheel of fate turns again, and Huang Zhen ushers in a more exciting new chapter in her life.
Localized operation, start-up is full of difficulties
Huang Zhen's iMile was officially opened in the Middle East, and she personally led the team to start the localized operation of the logistics company. Soon, however, unexpected difficulties followed.
Middle Eastern users are Xi to cash on delivery, which leads to frequent door-to-door collections by couriers, which seriously drags down delivery efficiency. On the other hand, the address system here is chaotic, the location information provided by users is difficult to accurately locate, and the cost of delivery remains high.
"It's a big problem. Huang Zhen frowned.
There are also expensive cross-border transportation fees and complicated customs clearance procedures, all of which make it more difficult for logistics companies to operate. Faced with returns and complaints again and again, Huang Zhen felt anxious.
Huang Zhen was not discouraged and was determined to solve these problems. She learned Xi learn from Amazon's digital management experience, imitated Zhongtong's management model by region, and led the technical team to develop an APP and address system suitable for local use.
There is a shortage of funds and manpower, but Huang Zhen still gritted his teeth to support the research and development of core technologies. Because she knows that only by continuous innovation can iMile gain a foothold in the fierce market competition.
Continuously optimize services and expand the Middle East market
After the ups and downs of the initial period, iMile finally found an operating model suitable for the Middle East market.
They have developed an easy-to-use address library app that allows users to accurately provide delivery address information by searching past orders, annotating maps, and more. This greatly improves the courier's first-time delivery success rate.
In order to reduce the cost of returns, iMile has established overseas warehousing centers in Dubai and other places. The goods are stored in the local warehouse in advance, and the user places an order and is delivered nearby, which greatly shortens the delivery time.
"Great, I received the package the next day!" Consumers have been giving positive feedback.
Huang Zhen and her team have improved the process over and over again, adding warehousing nodes to ensure that users can get the best shopping experience. Their enthusiastic service and efficient operation have also won the trust of major e-commerce platforms, and the number of orders has grown rapidly.
After two years, iMile has successfully operated in 10 countries in the Middle East and has become a leader in the field of e-commerce and logistics.
Looking at the neat warehouse where the automation system is running, Huang Zhen's eyes are full of pride. Standing at this high point that leads the industry trend, she knows that her dream is coming true step by step.
This oasis in the desert is thriving under her watering.
100-fold growth, still need to work hard
Although iMile is already well-known in the Middle East market, Huang Zhen is not satisfied with this. To make the company bigger and stronger, she knows that it still needs to make continuous efforts.
Huang Zhen spends time every weekend learning from the experience of Xi world-renowned logistics companies and thinking about how to further improve her management and technology. She also makes unremitting efforts to expand the market, strive for the cooperation of more merchants, and open the door to international business.
Funds were still stretched, and Huang Zhen had to strictly control costs and compress every aspect of the company's operations. She worked overtime with her employees to ensure that hard-to-find orders were fulfilled with half the effort.
"It will take a while longer for the company to enter a period of rapid growth. Huang Zhen is still full of hope in the midst of exhaustion.
She knows that entrepreneurship is a long-term battle with no end in sight. In this emerging market, both opportunities and competition are growing. Huang Zhen and her team must maintain a fighting spirit to stand out in this game.
When Huang Zhen finished her work in the early hours of the morning and walked alone through the empty hallways of the company, she would silently pray: I hope we can continue to move forward and build iMile into a world-renowned brand.
As long as we don't give up our efforts, our dreams will come true.
brief summary
Huang Zhen's entrepreneurial journey has been a sincere and inspiring growth.
From a little girl who doesn't know anything about the business world to a strong woman who can lead a team to open up the market, Huang Zhen has shown extraordinary wisdom and perseverance. When her ideals were brewing, she bravely left her comfort zone; In the face of setbacks, she is not discouraged but forges ahead.
It is with such firm belief and hard work that Huang Zhen's iMile can grow into an industry leader in just a few years. It is no longer a thin boat, but a giant ship that sails far away.
Under the guidance of Huang Zhen, it will be able to continue to break the waves and finally achieve a great voyage.
Huang Zhen's story is believed to inspire more people to have the courage to pursue their dreams and create their own brilliance in the ocean of career.