Text: The Secret History of Fusu
Editor/The Secret History of Fusu
Source: China Net Finance
Some people say that Wen Huijun earned more than 8 million in the live broadcast, but on December 22, Wen Huijun personally refuted the rumors, and he did not earn more than 8 million, but made 100 million.
Not long ago, a second-tier star was exposed to a daily salary of 2.08 million, and then an Internet celebrity was exposed to an hourly salary of 1.86 million. Some people also say that Dong Mingzhu has a monthly salary of 5,000 as a secretary, and he has to compensate the company when he resigns.
I don't know if you paid attention to your circle of friends last weekend, as long as you are not particularly old, almost all of them posted the same person in the circle of friends.
Wen Huijun in the circle of friends has affectionate eyes that seem to be full of poetry, and also has the same flowing hairstyle as a popular game character Seraphine among young people, coupled with a sentence of Wen Huijun's exclusive EMO copy, the mysterious organization of the circle of friends has been formed.
At first, people didn't pay much attention to this mysterious organization in the circle of friends, but what everyone didn't expect was that this mysterious organization had an extremely wide range in just one day, from the post-70s to the post-00s. Some netizens said: I thought that the person in the picture (Wen Huijun) was my friend's father, and I thought something happened to him...
Wen Huijun has a total of three accounts on the short video platform, and he inexplicably became popular in 4 days after he gained more than 4 million fans, and many post-00s who reported Wenhuijun in the circle of friends said: Looking at him is like seeing himself in middle age, he will go crazy, never internal friction, and live only for himself all his life.
01
The post-70s generation with a triple identity
Wen Huijun's three accounts are "Li'an Wen", "Wen Huijun" and "Wen Shen". In the morning, in order to pay the make-up test fee for the rebel son in the driving school, he worked diligently as a coach, and took nine students to take the test with confidence, and the result was that nine passed eight, which is logically speaking, such a result is already very good, but it is precisely the student who has not taken the test is Li'anwen's own son.
At noon, Li'an heard that he was in the trend, and who could beat him in terms of the whole work, the little "subject three" was not a problem, let alone anything else, so there must be a reason why young people liked him.
Nowadays, there are many young people who dare not easily express their true selves, and they are afraid of being ridiculed by acquaintances for their favorite lives, and they will be regarded as clowns when they express their true selves on the Internet.
When night falls, people return to their own places of peace from the hustle and bustle of the city, and Wen Huijun provides netizens with an Internet home.
Some people are playing stalks, and some people are telling the truth through stalks, Wen Huijun can be popular in the circle of friends is to grasp the psychology of contemporary young people, when the fatigue of the day fades, it will be to click on E(emo).
Some netizens jokingly said: Although everyone has the opportunity to make money on the Internet, Wen Huijun alone earns three money, most people have a life model to the end, but Wen Huijun can spend three different lives in one day.
Up to now, Wen Huijun has 1.627 million fans, 4.328 million Wenshen fans, and 896,000 Li'an Wen fans. It can be seen that the most popular is still the most alive Wenshen, Wenshen once said that his biggest dream is to own his own Rolls-Royce, according to his current income, his dream is within reach.
This picture is a netizen P picture
Wen Huijun's popularity is not accidental, as early as a year ago, Wen Huijun began to do self-media, and in July this year, it also became a small hit, and before that he also participated in a variety show called "Men Over Women", in which Wen Huijun has already shown his mental state of leading his peers for dozens of seasons.
Most of the post-70s characters in the eyes of young people are traditional conservative, mature and a little stubborn, and often can't understand the ideas of young people, resulting in a generation gap, not to mention jumping "subject three", it is estimated that their children have to think for a long time if they post an EMO copy on the Internet.
And Wen Huijun, as a conspicuous bag in the post-70s, can pick up his post-00s son's Internet hot stalks anytime and anywhere, and even some new stalks are one step ahead of his son, which is so-called far ahead of his peers, and when he doesn't speak, he looks like he has the strength of the post-70s, and he can live better than contemporary young people when he opens his mouth.
The conspicuous bag will eventually be excavated one day, whether it is the most important thing in all walks of life, it is expensive to insist, Wen Huijun can eat this bowl of rice on the Internet because he is versatile and open, it is a little particularly curious, do Wen Huijun and his peers have a common topic?
The picture on the right shows the 99-year-old star Wang Junkai
02
New media operations
If Wen Huijun is not operating behind him to help him operate, it is difficult to convince people, he can't be popular all over the Internet just because of one or two sentences of emo copywriting, and after becoming popular overnight, he didn't even go to the driving school the next day and started the live broadcast directly, some netizens said that Wen Huijun was brushed half a month's salary at that time, and when someone asked him why, this netizen replied that it was pure popularity.
There is a blogger named dada who analyzed the reasons for the explosion of Wenhuijun from the perspective of MCN boss, first of all, the first point is the push stream within the platform, because the platform does not want to become "recording the good life of the rich", I hope that the platform can "return to the basics", less commercialization, and reduce the open and secret battles of some netizens, after all, the average monthly income of short video platform users is now "more than 10,000 per month".
The short video platform now has some professional teams entering, as well as most of the RMB players entering, so the commercialization is too serious will cause many users to resent it, half of the 10 videos are advertisements, 3 are the same content, and the remaining two are "ordinary people" recording life, so the platform can only think of a countermeasure that can retain users.
Therefore, the key point of Wen Huijun's popularity is the platform's internal push, which means that few lucky people can scratch the jackpot in the lottery, the platform can open the benchmark to allow a person to become popular through the IP address, and it is very easy for the platform to make an amateur popular, and the content created by the amateur will not be the same as the video of the operation team's formula, and it can also attract more users of the same type to stop and watch.
You say that one person is popular, why can even the circle of friends be swiped by him? There are 10+ viewers in a live broadcast without any talent, he may have a team, but there may be only two people, he and his rebel.
The operation expert explained that the main reason is that the post-00s saw their state after more than ten or twenty years from Wen Huijun's body, working hard in the morning for life, having a little relaxation time at noon, simply entertaining the whole work, and finally having time alone at night to send out life insights.
Wen Huijun's three videos are very similar to the state of ordinary people at different times of the day, which can resonate with most people and reflect the daily life of ordinary people. Moreover, Wen Huijun's personality on the Internet was also established by him, he is a very down-to-earth ordinary middle-aged man, and he does not have the superiority of Internet celebrities, and his personality is very likable from beginning to end.
When the live broadcast was opened, in the face of large gifts that ordinary people could hardly see, Wen Huijun took his son to bow and thank him throughout the whole process, there was no bit of commercialization, he did not reject making money, he did not stand up and stand, and he would not say that he was the same as those anchors on the Internet who set up high-ranking people and wanted to make money but did not get what they said on the surface.
When a blogger becomes popular, there are three ways to continue to develop, one is to sell art, the second is to bring goods, and the third is to engage in business. After hearing about the fire, he chose the first way, and the audience can reward him if he thinks he is fun, all by personal will, if he wants to make money by bringing goods later, he has to find a more professional team.
03
Surfing the web, walking on thin ice
After hearing the fire of Wen Huijun, many netizens expressed dissatisfaction, and said on the Internet that they had been studying for so many years, and they were not as much as people earning more from a few jobs on the Internet, and Wen Huijun's two live broadcasts earned money that many people could not earn in a lifetime.
But what others gain should not be regarded as their own loss.
Dong Yuhui, who looks like a terracotta warrior, was born in the countryside as a grassroots college student, and with his own "soft power" to improve his class, he can be an example of success as an ordinary person, he also said: "Knowledge determines the lower limit, and opportunity determines the upper limit."
Some people ask why those Internet celebrities have to have no education, no background, why can they make so much money by teasing the audience every day?
"Extralegal fanatic" teacher Luo Xiang also explained this problem: the reason why most people think so now is because they are too deeply affected by the supremacy of academic qualifications, in fact, whether a person succeeds or not has little to do with the quality of his Xi, and the main role of reading and learning Xi is to improve a person's lower limit.
In the past, the economic level was relatively backward, as long as you have a high education, you will have a high salary, so the education will be sought after by people at that time, but now the times have changed, and there are too many roads for people to choose from.
Education has a limited impact on the promotion of people's upper limits, and what really affects a person's upper limit is to rely on opportunities and insights, and opportunities are not something that individuals can grasp, in the final analysis, what a person can control is only to learn Xi, only to ensure that they will not be too bad, and then wait for opportunities to make themselves live better, accumulate steadily.
There is also a negative teaching material that did not seize the opportunity, an ordinary person who caught fire before Wen Huijun - Yu Wenliang. Yu Wenliang's appearance belongs to the existence of passers-by among all living beings, he has no talent if he wants talent, his popularity is purely relying on his not "ordinary" ordinary, he gave many netizens the courage to show their true self, he told all netizens that even if they are mediocre, they have the right to surf the Internet.
But he collapsed when he started broadcasting, he belonged to the character and didn't stand, and began to say that he didn't care about the reward of the gift, saying that he posted videos on the Internet purely to share his life, but when he received the first expensive gift, he immediately changed his words, he said: You all brush so little, how can I make money?
Although the ordinary is a true portrayal of some people, the ordinary is not deliberately unkempt, the real "Yu Wenliang" is running around for life, although he drank the chicken soup on the Internet, believed that he did not have so many audiences, and turned on the camera to record life with a fluke mentality, but at that moment, he looked at himself who was tired and had no backing in the camera, and silently closed his mobile phone.
Also popular as an ordinary person is Ding Zhen, a Kangba man, he is generous and natural in front of the camera, showing netizens the heroic posture of belonging to ethnic minorities, Ding Zhen became popular by his appearance and personality, and after he became popular, the threshold of his family was about to be broken by various entertainment companies, but he was not tempted by fast money, and turned around and chose a sustainable development path.
Ding Zhen joined a local state-owned enterprise after he became popular, he relied on his celebrity identity, brought a lot of tourism economy to his hometown, he also attended the activities of the United Nations, and actively participated in activities related to the promotion of the country's positive energy.
The change of times is dizzying, the existence of opportunities must have the determination to face challenges, the first thing to seize the opportunity is to be able to refuse the temptation first, especially in the Internet era, which can make people soar into the sky, but also make people fall off the altar overnight.
[1] "Wenshen" made a profit of 8.4 million experts in two live broadcasts: it is not excluded that there is a capital operation "link"