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Exposing Xie Qingshuai's false propaganda triggered a wave of consumer returns
Recently, a news about the poor quality of sweatshirts sold by Internet celebrity Xie Qingshuai and causing large-scale returns has attracted widespread attention.
As the incident gradually fermented, more unknown inside stories were revealed, involving issues such as understanding the huge profit gap between Qingshuai's eyebrow pencils and questioning the authenticity of his family search story.
Initially, netizens began to realize the problem because they found that the sweatshirt they bought from Xie Qingshuai's store and asked for a return after they found a serious quality problem.
After various complaints broke out on social media, more and more netizens posted pictures of products with obvious problems such as damage, stringing and discoloration, and said that they could not accept this kind of deception.
As the investigation deepened, the "all the rage" Internet celebrity Xie Qingshuai was also exposed to be suspected of false propaganda and selling inferior goods.
He was originally known for his exquisite dress and beauty effects, but in this incident, he exposed the huge profit gap when he promoted eyebrow pencils.
It is understood that Xie Qingshuai said in a high-profile manner when promoting eyebrow pencil products that his own brand has been carefully developed, and the quality is high and there are no side effects, but in fact, the cost of this eyebrow pencil is only about one-tenth of that of some ordinary brands.
In addition to the quality of the goods, there has also been a lot of controversy about Xie Qingshuai's personal identity and the authenticity of the story behind it.
Once touched many netizens and put down various praise words to express support and sympathy for his family search story, after being exposed to false propaganda, more and more voices began to doubt the credibility of the story he said.
This incident once again highlights the phenomenon of Internet celebrities, and there are many irregularities and deceptive consumer behaviors in the industry.
Obtaining higher click-through rates or sales by creating hype, exaggerating publicity and other means has become one of the common routines used by many Internet celebrities.
Although this marketing tactic seems to be successful, with initial results in attracting attention and making money quickly, it is bound to be questioned and spurned by the public in the end.
This incident not only brought financial losses to consumers, but more importantly, caused a crisis of confidence in the influencer industry and the entire market.
Nowadays, more and more consumers are beginning to doubt the various publicity and recommendations they receive in shopping, and they are wary of whether the influencers are really powerful, sincere, and whether there is some kind of interest behind them.
The Xie Qingshuai incident has triggered reflections on the authenticity of the Internet age
The news about the success of the online star Xie Qingshuai's search for relatives quickly sparked heated discussions on social media, but this seemingly heartwarming story revealed the truth of the hidden commercial fraud behind it, and made people begin to re-examine online information and the virtual world.
When this news was exposed, netizens expressed their support and sympathy for Xie Qingshuai's behavior, and he moved everyone by editing videos and posting touching texts, and finally found his long-lost biological mother.
While we are touched by this warm story, we should also think deeply about what kind of phenomenon is hidden in it.
With the increasing popularity of social media and live streaming platforms, online stars have gradually become the object of pursuit and imitation by the majority of young people.
However, it is worth being vigilant that under the excessive attention and mixed business operations, the "fandom" often breeds various profit-driven and unhealthy cultural phenomena.
In this incident, it was revealed that there was actually an organized arrangement of "malicious scripts" for Xie Qingshuai, which turned the originally simple and kind family search operation into a "commercial scam", and this interest drive exposed the problem that the authenticity of the Internet era was questionable.
The Xie Qingshuai incident throws out a dilemma that restores the blurred boundary between real life and the virtual world.
While pursuing online stars and all the false temptations, should we cherish our real life family, friends, and ourselves?
The Internet has brought us convenience and entertainment, but it has also caused people to become overly addicted to and identify with fictional things.
When we're moved to tears by the well-crafted stories on social media, we might pause and ponder: What are the sources of happiness and fulfillment that lead me?
In addition, when facing online idols, we need to remain rational and sober, have a more objective look at their images and remarks, and throw away the glasses of blind worship to look at them.
After all, every star is just a professional actor, and he presents the most flawless version in front of the public.
The Xie Qingshuai incident provides an opportunity for everyone to think that we need to re-examine online information and the virtual world.
While enjoying the convenience and fun brought by the Internet, it is more important to maintain rational thinking and find your true self.
In this age of information deluge and commercial fraud, we should keep a clear head and cherish real life as the starting point.
The Xie Qingshuai incident not only raises questions about the authenticity of online celebrities' behavior, but also serves as a wake-up call: when pursuing happiness and satisfaction, please choose a path that belongs to you and conforms to the code of moral values.
Only in this way can we avoid indulging in false temptations and find true happiness and inner peace.
Let's reflect on what kind of business operation model is hidden behind the phenomenon, and advocate that everyone can find the most suitable way for their own growth and progress in the complex and confused chaos.
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