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Bailu, a 95-year-old flower who has made a name for herself in the entertainment industry, has recently become the spokesperson of An Muxi, which has attracted widespread attention. This official announcement also seems to indicate that she will completely replace Yang Suren's position in the entertainment industry. However, what is even more surprising is that when Yang Suren was banned, many people originally thought that it would be at least 85 flowers to take over her resources, but in fact, Bailu carried the banner as 95 flowers. This situation has triggered people's deep thinking about the phenomenon of the strong in the entertainment industry.
Feeding the apprentices, starving the master to death
As the saying goes: "Feed the apprentice, starve the master." Although Yang Suren is not Bailu's master, he has been with each other for many years in shows such as "Run, Brother", and Yang Suren's reputation as a senior is still there. However, Bailu picked Yang Suren's peaches in a blink of an eye, which once again confirmed the cold reality of the entertainment industry. Once a glamorous artist, now with the change of the entertainment industry pattern, the status will also face major fluctuations.
Bailu's three dramas: black and red topics are full
Looking back on the three dramas broadcast by Bailu this year, "Long Moon", "Ning'an", and "With Love", although word-of-mouth is troubled, they have all achieved remarkable success in terms of topicality. This phenomenon can't help but remind people of the rise of Yang Mi back then, which is also very topical, although the word-of-mouth is uneven, but it has successfully attracted a lot of attention. Bailu's works may have collapsed in terms of word-of-mouth, but its unusually high degree of topic is impressive, as if returning to the prosperous period of Yang Mi back then.
The rise of Bailu's short video
In order to understand why Bailu chose such a controversial path, we need to delve into her performance in the field of short videos. On a certain Douyin, Bailu already has more than 20 million fans and has become the traffic leader affectionately known as the "Queen of Dou". In 2023, Bailu's fans on the short video platform will increase even faster, reaching 47.5 billion+. In addition to Douyin, Bailu's business is also quite good in a certain book, especially in China's sinking market, she has become one of the most successful artists.
The transformation of Internet celebrity stardom in the entertainment industry
At the same time as the rise of Bailu, the group of artists in the entertainment industry is undergoing a huge change, that is, the so-called Internet celebrity stardom. The first generation of Internet celebrities represented by Fei Qiming, Zhang Xinyuan, etc. tried to enter the entertainment industry, but failed. The reason is that these artists uphold the concept of "acting on the Internet and excellent", and try to follow the traditional routines to rise to the top through acting. However, their appearance and acting skills are flawed, and they have been complained about a lot.
The second batch of Internet celebrity artists: The rise of Bailu
Bailu represents the second batch of Internet celebrity artists, but this stage has obviously changed. With the help of short videos, a new traffic carrier, Bailu quickly monetized through the original accumulated traffic. Her rise has obvious traces of Internet celebrity, and she has gained popularity by concocting various topics, especially in Xu Kai's Dajin tearing war, which has attracted widespread attention. Although the reputation collapsed for a while, Bailu's popularity soared, as if he had achieved the feat of [Bad Wind Relies on Strength to Send Me to the Blue Sky] in the entertainment industry.
A successful case of influencer transformation
Bailu is not the only artist who has successfully completed the transformation of an Internet celebrity. During this period, Zhao Lusi, Yu Shuxin and others also chose a similar path. Yu Shuxin originally brushed her face in various dramas in her early years, but her low-key and steady path failed to bring a breakthrough in her career. When she decided to go to influence, strategies such as a wow, influencer makeup, and red carpet creation made her controversial, but she also reached the peak of her career. Behind this success, they have fulfilled themselves, wronged the audience's behavior, and have a deep understanding of the short video era.
The rise of the third batch of Internet celebrity artists
In 2023, the entertainment industry will usher in the third batch of Internet celebrity artists, represented by Yi Mengling. Unlike previous artists, this group of artists pays more attention to external beauty and directly challenges traditional standards. Yi Mengling's representative work "Big Dream" shows her unique sense of atmosphere and becomes one of the representatives of successful transformation in this period. In this era, artists need to face a core question: whether to stick to art or chase to make money?
epilogue
Bailu, as a representative of the new generation in the entertainment industry, has successfully aroused attention and controversy through the rise of short video platforms. Her experience reflects the great changes in the entertainment industry under the trend of celebrity stardom, as well as the different choices made by artists in the face of the changing times. Whether the future of the entertainment industry will be completely blown up by this Internet celebrity trend, or usher in more innovation and diversified development, it is worth our continued attention.
The above content materials come from the Internet and do not represent the author's point of view