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A joint-stock bank's digital inclusion "seeking change".

author:Sichuan Rong sister 288

Title: Digital Transformation and Intelligent Transformation of China CITIC Bank, Leading the New Trend of Finance

A joint-stock bank's digital inclusion "seeking change".

Hey, friends, today we're going to talk about a big step forward for CITIC Bank. Did you know that in this era of rapid digital technology, the digital economy has become a superstar to promote structural changes in the economy. Therefore, China CITIC Bank has not been idle, closely following the trend of the times, and taking the transformation and transformation of digital inclusive finance as its mission.

A joint-stock bank's digital inclusion "seeking change".

First of all, we have to talk about what China CITIC Bank has done in terms of digital transformation. They are not for fun, and have put a lot of effort into establishing a complete digital product system. They have adopted a very cool streamlined operation, modular assembly, and open docking mode, so that the product production cycle is greatly shortened. For example, the "CITIC Easy Loan" is a great example of successfully satisfying the thirst for financing of all kinds of small and micro enterprises.

A joint-stock bank's digital inclusion "seeking change".

However, this is not enough, China CITIC Bank has also used various big data resources such as order data and ERP system data to develop many digital products that efficiently support the financing needs of small and micro enterprises, and the results have been remarkable.

In terms of electronic service channels, I have to say that China CITIC Bank is really keeping up with the trend of technology! They have promoted financial services from offline to the palm of their hands - mobile banking, online banking, WeChat banking and other online channels are all available, and they have also created a 724-hour online service cloud business hall. This means that no matter where you are, you can enjoy convenient and fast financial services.

In terms of intelligent transformation, China CITIC Bank is also determined to win. They proposed to improve the accuracy of inclusive financial services, and to achieve this goal by upgrading the intelligent marketing platform and risk control platform. The marketing platform uses a strategy of "one enterprise, one policy, thousands of people, thousands of faces" to carry out data-driven precision marketing, while the risk control platform covers the entire loan process - pre-loan, loan and post-loan, and uses big data and rule engine to automate risk management.

What is the final result? Let me tell you -- super powerful! China CITIC Bank has reached a new height of 500 billion yuan in loan balance in the field of digital inclusive finance. It seems that in the future, they will go more steadily, farther and more successful in this world!

In short, as technological progress continues to accelerate, companies like China CITIC Bank that actively embrace digital transformation and intelligent transformation are destined to become leaders in the highly competitive financial market in the future. Don't underestimate every innovation and change, they may be the only way to start a new chapter and lead the trend to success!