Source: Photo.com
According to Jiemian News, recently, a new set of housing located in Guangzhou Kingold Huiyue Terrace was newly built on Ali's legal auction platform, with a construction area of about 366 square meters and a starting price of 70 million yuan. The introduction of the subject matter shows that the property rights of the suite are owned by Wang Guoan and Ni Suting. Wang Guoan said that the transaction price of the same type of housing has exceeded 100 million yuan.
According to public information, Hanhou, as a domestic beauty brand, belongs to Guangzhou Anxin Cosmetics Co., Ltd. According to Qichamao, Wang Guoan and Ni Suting are both major shareholders of Guangzhou Anxin Cosmetics Co., Ltd., the parent company of Hanhou. Since December 21, Wang Guoan has posted a number of short videos on Douyin in response to the property auction, saying that the auction of the property is mainly to repay personal debts. He also said that the initiative to repay debts is to "start anew and find a second growth curve for the Korean queen".
According to Qichamao, a number of companies, including Anxin Cosmetics, and Wang Guoan and others were listed as executors in November 2023 due to financial loan contract disputes. The total amount of Anxin Cosmetics has been executed for a total amount of 119 million yuan, involving a number of contract disputes with advertising companies.
China's mass cosmetics industry is highly competitive
From 2012 to 2021, the CR3 of China's mass cosmetics market showed a downward trend as a whole, and the CR3 of China's mass cosmetics market in 2021 was 25.6%, with low industry concentration and relatively fierce market competition.
Note: As of January 4, 2023, Euromonitor does not publish 2022 data.
The market size of China's mass cosmetics industry is expected to exceed 359 billion yuan in 2028
Under the influence of the "beauty economy", the market size of mass cosmetics will continue to grow, but with the rapid development of the national economy, more and more consumers will be more inclined to the sales of high-end cosmetics, so mass cosmetics will grow at a lower rate than high-end cosmetics. It is predicted that by 2028, the size of China's mass cosmetics market is expected to exceed 359.6 billion yuan, with an average annual growth rate of 2.5% from 2023 to 2028.
Zheng Zhizhong, a senior professor at Huashan Hospital affiliated to Fudan University, said that cosmetics companies must create personalized products according to the characteristics of Chinese themselves, cannot blindly imitate others, and must be true and accurate when disseminating, and do not make false exaggerated publicity, otherwise the company itself will ultimately be harmed.
Yuan Fei, deputy secretary of the Party Committee and general manager of Oriental Beauty Valley Enterprise Group Co., Ltd., said that the current state has issued a lot of regulatory rules for cosmetics, and the standardization and strictness of the industry also represent that the industry threshold is getting higher and higher, and it is a good thing for the cosmetics industry to improve the industry threshold through supervision.
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