Foreword: In recent years, the smart car market has attracted much attention, and major technology companies have joined the R&D and production of smart cars. Among them, Xiaomi is undoubtedly the one that has attracted much attention, because Xiaomi is a smartphone company, its hardware strength is undoubted, so as soon as the news of Xiaomi's car came out, it caused widespread heated discussions.
However, before this, Xiaomi is not the only technology company that wants to get involved in the automotive industry, such as Huawei, Baidu and other companies are interested in getting involved in the automotive industry, and the bigwigs in these companies are also quite powerful, such as Huawei's Ren Zhengfei, Baidu's Robin Li and so on.
Therefore, it can be said that the competition in the smart car market is very fierce, and the smart cars launched by major companies are also highly anticipated, because these cars are likely to become the benchmark for smart cars in the future.
In such an environment, it is not a simple matter for a company like Xiaomi to stand out in the smart car market, because after all, the car is not only a pile of hardware, but also a lot of safety performance, driving performance, etc., if you want to be comprehensively excellent, it is definitely not an overnight thing.
But despite this, Xiaomi still decided to build a car without hesitation, and at the technical conference on the 28th, the relevant information of Xiaomi cars will be officially announced, which is definitely an important node for Xiaomi.
1. Xiaomi has been building cars for three years, and the speed is surprising
For Xiaomi, if you want to stand out in the smart car market, you can't just rely on some soft power, hard power is also very important, and the best embodiment of hard power is self-developed cars.
And in this regard, Xiaomi has indeed made a lot of determination and effort, because when Xiaomi officially announced that it was going to build a car, Lei Jun once said that the time node for Xiaomi to build a car will definitely be after 2013.
As soon as this sentence came out, it can be said that the entire Xiaomi company has fallen into intense research and development, because they clearly realize that it is not a simple matter to stand out in the automotive industry, and it requires very solid technical accumulation and research and development strength.
However, just when people are still sweating for Xiaomi's research and development road, what they didn't expect is that in just three years, Xiaomi has successfully developed the car, and it will be displayed to the outside world at the technical conference on the 28th, which is so fast that it is simply surprising.
After all, the current car research and development is not a day or two of hard work can be done, especially a company like Xiaomi, what they want to do is not just an ordinary car, but a smart car, which involves a very large technical content, and it is not an overnight thing to achieve comprehensive excellence.
So what kind of strength and operation does Xiaomi have behind the successful development of the car in such a short period of time?
Second, the reason why Xiaomi was able to develop cars so quickly is due to these "ecological chains"
If you want to successfully develop a car in a short period of time, it does not come out of thin air, and there must be a very solid technical accumulation and strength support behind it.
The reason why Xiaomi can develop cars so quickly is inseparable from some of Xiaomi's own "ecological chain".
First of all, as a smartphone company, Xiaomi has a very solid strength in hardware, such as chips, sensors, batteries, etc., the research and development and production of these hardware, Xiaomi can be vertically integrated, that is to say, these hardware, Xiaomi can do it by itself, rather than relying on other companies.
And this is undoubtedly a very big advantage for automobiles, because in the development and production of automobiles, various hardware is widely used, and Xiaomi has very rich hardware resources, which can greatly improve the overall performance of the car.
Secondly, Xiaomi also has a very rich layout in terms of intelligent ecology, such as Xiaoai, Mijia, etc., the combination of these smart hardware and cars, can provide very good support for the intelligence of the car, and can also bring users a very good driving and riding experience.
Again, Xiaomi also has a very good accumulation in intelligent technology, such as artificial intelligence, automatic driving, etc., the application of these technologies can make Xiaomi cars have a very big breakthrough and improvement in safety performance and driving performance.
It can be said that it is precisely because of the support of these "ecological chains" that Xiaomi has been able to develop cars so quickly, and I believe that the cars launched by Xiaomi will definitely bring great surprises to the majority of users.
3. How does Xiaomi stand out in the automotive market?
After all, as a smartphone company, Xiaomi's reputation is very big, and in the hearts of users, it also has a very good reputation.
However, if you want to stand out in the car market, you can't just do it with fame and word of mouth, Xiaomi also needs to make very good performance in all aspects of the car.
First of all, it is necessary to have a very good design in the appearance and interior of the car, after all, the appearance of the car is very important, and when people see the car for the first time, they will be attracted by the appearance, and they are willing to understand and contact.
Thirdly, in the intelligence of the car, there must be a very comprehensive and advanced application of intelligent technology, which can bring users a very convenient and safe driving experience.
In addition, Xiaomi's car, in terms of performance, must not have any flaws, to be safe and reliable, smooth driving, energy efficiency, etc., can bring users a very good driving and riding experience.
Of course, in terms of after-sales service and price positioning, Xiaomi also needs to have very good considerations, after all, the car is not only a temporary purchase, but also needs long-term use and maintenance, so after-sales service is very important, and price positioning is related to the market competitiveness of the car.
Conclusion: At present, Xiaomi's ability to develop a car in such a short period of time is already a very remarkable achievement, and Xiaomi's approach has also brought some inspiration to other technology companies.
However, in such a context, the competition in the smart car market will be very fierce, Xiaomi wants to stand out in such a market, it is not a simple thing, but I believe that with the support of the majority of users, as well as Xiaomi's own strength, Xiaomi's car will have a very bright performance, and it will also bring a very big surprise to the majority of users.