A new trend in traffic monetization
Recently, there seems to be a new traffic monetization model on the Internet, which we will call the "Xie Qingshuai model".
The core of this model is to build a personal brand through public events, quickly accumulate fans and popularity, and then quickly turn to live streaming to achieve sky-high monetization.
Xie Qingshuai's first live broadcast sold more than 10 million yuan, and this model sparked widespread controversy and discussion.
Solve the handsome mode of bringing goods
Xie Qingshuai's incident seemed to be a warm story of finding relatives at first, but it turned into a live broadcast scene in a short period of time.
This rapid shift and high sales have led people to question whether there is another business purpose behind the search for relatives.
Such behavior is seen not only as a betrayal of public trust, but also as a damage to the credibility of journalism.
Kindergarten Gold Bar Incident
The recent incident of a kindergarten boy giving a girl gold bars seems to be a beautiful and innocent childhood anecdote, but it has also been questioned as a marketing plan.
As the popularity of the girl's parents' live broadcast room skyrocketed and the number of fans grew rapidly, people began to wonder if this was another copy of the "Xie Qingshuai model".
The public is outraged and disappointed by this possible marketing scheme.
Public reaction and skepticism
The public's reaction to these events is mixed.
On the one hand, people feel warm and touched by the story of Xie Qingshuai and the kindergarten boy.
On the other hand, when these stories are used as a tool for bringing goods, people feel deceived and taken advantage of. This kind of behavior is seen as a desecration of true feelings and an erosion of social values.
The social impact of traffic monetization
This traffic monetization model based on public events not only affects the public's judgment of the authenticity of news, but also triggers deep thinking about social values.
Under the temptation of getting rich overnight, there will be more similar incidents, and the impact on society is far-reaching and dangerous.
end
The Xie Qingshuai incident and the kindergarten gold bar incident remind us that traffic monetization in the Internet era needs to have a bottom line and moral constraints.
We need to be more vigilant about this monetization model to protect the public's trust and the authenticity of the news. It is hoped that these incidents will serve as a warning to society to more strictly regulate and reflect on such behavior.