Posing to create topics and hype...... The Cyberspace Administration of China rectified the chaos of "short videos".

In recent years, online short video has become a way for the public to enjoy entertainment, and the industry has developed rapidly, driving new formats such as e-commerce live broadcast, game live broadcast, fitness live broadcast, etc., but at the same time, it has also bred various chaos. In order to attract fans and attract traffic, some anchors even do not hesitate to deceive and fabricate facts to gain attention, which has caused a great adverse impact on society and even violated the legal red line.

Short videos pose to create topics Do not hesitate to violate the red line of the law

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Recently, a short video blogger named "Sister Lin's Meat Sandwich Bun" in Liaocheng, Shandong Province released a series of videos of "eating instant noodles for the hospitalized mother-in-law". In the video, an elderly man is eating instant noodles, while the blogger himself is eating meat, these videos have been widely spread on major online platforms, causing heated discussions among netizens, and related topics continue to ferment on the Internet. Afterwards, the short video blogger admitted that the video pictures were fake, and her purpose was to "increase her followers".

On December 17, the Liaocheng police in Shandong issued a police report, after investigation, in order to attract traffic and attract attention, Lin Moumou designed his own scene, fabricated false information, asked his mother to cooperate with the video, and spread it on the Internet, causing a bad social impact. At present, the public security organs have imposed an administrative punishment of 5 days of public security detention on Lin Moumou in accordance with the law, and have taken permanent measures to shut down his online account for spreading rumors.

Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law: When she released the video, there was no writing in the marker, which is actually showing a fictional plot as a real way, and there is a sense of topic after showing it. In order to attract the traffic of the topic, then her fans will definitely increase, and the traffic will definitely increase, and there will be commercial interests in it indirectly or directly. So if this video is not processed, then these other self-media creators and UP masters will imitate this video, so this time you will find that the treatment of her can be said to be immediate.

There is no minimum limit for the flow rate 梳理揭露 "画皮" means

This is a scene that took place in the town of Zhoukoudian in Beijing's Fangshan District in mid-September this year, and there are many people rummaging in the riverbed with their heads down. It turned out that someone posted a video on the Internet saying that gold grains were found in this section of the river, which attracted many people to look for and pick them up. Subsequently, the official account of the media posted the news to Weibo, with the topic "Many citizens in Beijing poured into the dry river to pick up gold grains", which once rushed to the fourth place on the hot search list, with 130 million views. However, a police report reversed the incident, it turned out that in order to increase the popularity of personal social accounts, someone bought brass particles online and threw them in the river, and used the gimmick of "buying gold" by the river to attract some nearby residents to pick them up.

This is a short video released by an online platform on August 3 this year, which has been viewed more than 60 million times that night and spread rapidly on multiple platforms. The video, which is only about 10 seconds long, is not marked with "time, place, person, cause" and other relevant elements, and shortly after the video was released, the police in Huaihua, Hunan Province, quickly launched an investigation into its authenticity.

Zhang Yue, police officer of the Chengnan Police Station of the Hecheng Branch of the Huaihua Public Security Bureau of Hunan Province: After discovering this video, we retrieved a large number of police records, and did not find this case of "the theft of the delivery man's electric car", so we were unable to verify the shooting location and its authenticity at that time.

The police handling the case retrieved the police records and analyzed the content of the video posted by this account. The police found that before April this year, the main content of the video account was mainly based on agriculture, agriculture and family plot videos. After April, some of the video content began to change, sometimes "the female delivery man came back from delivering food and found that the car was stolen", sometimes "two motorcycle drivers competing for customers", and sometimes "the mother made the girl kneel in the heavy rain". And the woman in the video is also switching back and forth between multiple identities, and coincidentally, every moment is filmed in its entirety.

Zhang Yue, police officer of the Chengnan Police Station of the Hecheng Branch of the Public Security Bureau of Huaihua City, Hunan Province: Her shooting angle is obviously an angle deliberately set by herself. Through on-site visits and monitoring, it was found that there was no angle of view, so I was even more sure that she should pose for the photo by herself. It can be said that in just one month, her number of fans has reached more than 100,000.

During the analysis, the police accidentally found that the shooting location in a short video was at the door of their police station, which also made the police more sure that the woman was a resident of the jurisdiction. On the afternoon of August 4, the police summoned the woman Zhou in accordance with the law.

The police investigation and verification confirmed that since April 2023, Zhou, Yang, and Li have released a number of self-directed and self-acted fake videos on multiple video platforms in order to attract traffic and earn economic benefits, maliciously spreading rumors and confusing the public.

Zhou, Yang, and Li fabricated and published false information to disrupt public order, violating the relevant provisions of the "Public Security Administration Punishment Law of the People's Republic of China" and the "Cybersecurity Law of the People's Republic of China", and were administratively detained by the public security organs in accordance with law.

Hype fake videos Simple operation, high traffic, fast monetization

Zhou and her husband Yang confessed to the police that on the night of filming on July 31 this year, after Zhou changed into the clothes of the delivery man purchased online, he began to shoot this short video of "the female delivery man crying on the road" at the gate of the community, from preparation to filming in less than 7 minutes. The police handling the case retrieved the video of the public place at the entrance of their community and restored the whole process of shooting.

At around 11 o'clock on August 3, this short video with text was released on multiple platforms, and public opinion was in an uproar for a while, causing a lot of sympathy and questions. The next day, it received more than 60 million views, and more than 100,000 likes and favorites.

The police interrogated and learned that in the first half of this year, Zhou was banned and punished by the platform for not marking fictional or deductive labels in a conspicuous way in the video.

The police flipped through and found that Zhou had marked the words "civilized society, please do not be violent" and "do not follow suit and refuse domestic violence" in some videos, but they obviously did not meet the requirements of relevant laws and regulations. And Zhou almost never responds positively to the comments caused by the video, allowing public opinion to ferment.

Zhang Yue, police officer of the Chengnan Police Station of the Hecheng Branch of the Huaihua City Public Security Bureau in Hunan Province: She knew that these videos were fake, and even knew that these videos would arouse these attention, browsing, comments, and forwards on the Internet, but she did not stop them, did not respond positively, and allowed these videos to ferment and escalate the situation.

Zhou told reporters that these short videos that hype up disputes are simple and fast to operate, and basically each video can be quickly shot within a few minutes, and after editing the text, it will be published on the platform the next day, with high traffic and fast realization. But I didn't expect that it was these short videos that fabricated and spread rumors, disrupted social order, and finally made myself bear the corresponding legal consequences.

Create a vulgar character The anchor specializes in swearing people online

In June this year, the Haimen police in Nantong City, Jiangsu Province received a report from netizens that Ji often posted short videos of scolding on his account. Upon receiving the report, the police immediately launched an investigation.

Zhang Yusheng, police officer of the Chengzhong Police Station of the Haimen District Public Security Bureau, Nantong City, Jiangsu Province: In August last year, Ji suddenly became popular overnight while filming a scolding video, and he tasted the sweetness. He obtained relevant traffic by posting videos of insulting others, so Ji set up a scolding personality on his online account.

The police investigation found that 32-year-old Ji is mainly engaged in weddings, decoration and other work. From September 2022 to June 2023, Ji registered two accounts on an online platform, and in order to attract traffic and monetize, he successively released 45 videos of insulting others, with a total of more than 620,000 views, causing a bad social impact.

Zhang Yusheng, police officer of the Chengzhong Police Station of the Haimen District Public Security Bureau, Nantong City, Jiangsu Province: Criminal suspect Ji used the information network to abuse others many times, and the circumstances were heinous. His behavior has violated the provisions of Article 246 of the Criminal Law of the People's Republic of China, and is suspected of insulting, and our bureau has transferred the case to the Haimen District People's Procuratorate for review and prosecution in August this year.

Post a video of the appointment Live broadcast crowd brawls

In the picture, two online anchors are arguing through a short video, and one of the anchors even shows a machete to demonstrate to each other. According to the police, the network anchors Jiang Moumou and Zhu Moumou belong to different media companies, and on November 8 this year, the two conducted a "live PK" on the online platform, and whoever has more gifts from fans will win. As a result, Jiang Moumou lost to Zhu, and according to the agreement, Jiang Moumou wanted to wash Zhu's feet, and the two sides had their first conflict in the process.

Deng Zhi, instructor of the Moon Island Police Station of the Wangcheng Branch of the Public Security Bureau of Changsha City, Hunan Province: In the process of washing his feet, Zhu changed the content of the script without authorization, and forcibly pressed Jiang Moumou's head into the footwashing water. Then Jiang Moumou was angry about this matter, so it caused a cause of this two-party fight.

Before the fight, the two sides also sent multiple provocative videos to each other. Worried that he would lose the appointment, Zhu even bought two controlled knives in advance, and agreed not to call each other.

Wang Zhi, police officer of the Moon Island Police Station of the Wangcheng Branch of the Public Security Bureau of Changsha City, Hunan Province: We found a "signed contract" in the WeChat record, and we thought it was just a general contract. Later, by questioning the two people, Zhu and Jiang, I found that this "signed contract" was about a signed "life and death contract".

On November 11 this year, Jiang Moumou and Zhu Moumou made an appointment with the place of the fight and arrived one after another, and the whole process was broadcast live by Jiang Moumou.

During Jiang Moumou's live broadcast, some netizens coaxed him to brush gifts, and some netizens advised him not to be impulsive, but Jiang Moumou chose to ignore part of the voice that dissuaded him and came to Zhu's company to insult and provoke.

Deng Zhi, instructor of the Moon Island Police Station of the Wangcheng Branch of the Public Security Bureau of Changsha City, Hunan Province: Jiang Moumou was provoking Zhu Moumou outdoors, and the insulting degree of their provocative words became higher and higher, causing Zhu Moumou to be unbearable, so they all rushed out, and the two gangs fought together.

The process of the fight between the two sides has been broadcast live through the online platform, and the number of viewers exceeded 2,000 people at the peak. It was not until it was discovered that someone had been cut that the two sides stopped beating each other, and a total of four people were injured in the whole process.

At present, Jiang Moumou, Zhu and other 4 suspects have been criminally detained by the Changsha Wangcheng police in accordance with the law on suspicion of gathering crowds to fight, and Jiang Moumou and others have been ordered to delete the video of the fight, and the case is still under further investigation and processing.

Deng Zhi, instructor of the Moon Island Police Station of the Wangcheng Branch of the Public Security Bureau of Changsha City, Hunan Province: The purpose of these two groups of people who participated in the brawl this time is to obtain a large amount of this kind of traffic and a large number of fans through this vulgar live broadcast, so as to obtain a lot of economic benefits. The police reminded that cyberspace is never a place outside the law, and everyone must be responsible for their words and deeds. For this kind of vulgar live broadcast, we, the police, will crack down on it strictly and quickly, and resolutely purify cyberspace.

Optimize the traffic distribution mechanism Strengthen platform review and control

In July this year, the Cyberspace Administration of China (CAC) issued the Notice on Strengthening the Management of "Self-Media", proposing 13 specific governance measures. It requires that when "self-media" publish relevant information related to current affairs, public policies, social events at home and abroad, the website platform shall require it to accurately mark the source of the information and display it in a conspicuous position when publishing;

Zhu Wei, Deputy Director of the Communication Law Research Center of China University of Political Science and Law: Many people say that they have informed users that it is not illegal to make such a video, but this is not the case. For example, if you tell the user that you are shooting a so-called micro-short video, the so-called video is full of bloody violence, full of instigating others to commit crimes, full of teaching gambling methods, and full of illegal content, this is also an illegal video, so just marking it may not be enough.

According to experts, the fundamental reason for the repeated ban on short videos is traffic competition, because traffic can obtain direct commercial benefits, and he suggested that major online platforms should constantly revise the algorithm logic system. In the governance in accordance with the relevant management regulations, in addition to taking measures such as canceling accounts, banning words, and canceling interactive functions, it is necessary to restrict the profit-making authority of these accounts in response to violations of relevant accounts.

Zhu Wei, Deputy Director of the Communication Law Research Center of China University of Political Science and Law: Now it is necessary to achieve a process of technologizing the rule of law, which is mainly aimed at the platform. To be adjusted through algorithms, positive energy works and well-made high-quality works should be given higher traffic. Which works themselves rely on false methods to obtain traffic, such works should be removed from the shelves or should be restricted from traffic, that is, for-profit must be bound to traffic. On the one hand, if you operate well after the violation, then you will have a lot of traffic, and if you violate the law once, it will affect you for at least three months, and you are not allowed to have this kind of related profit-making behavior.

In response to the current chaos in the field of short video, recently, the Central Cyberspace Administration of China launched a month-long special action of "Clearing and Rectifying the Problem of Poor Orientation of Short Video Information Content", making it clear that it is necessary to strengthen the management of short video platforms.

Cyberspace Administration of China: Concentrate on rectifying three types of outstanding problems

According to the Central Cyberspace Administration of China, the special action will focus on rectifying three types of outstanding problems:

1

The problem of short videos spreading false information

The issue of short videos disseminating false information, including posing for photos and making fake short videos, technology generating fake short videos, and tampering with fake information without regard for facts.

2

Short videos show the issue of misconduct

Short videos display inappropriate behaviors, including "pornographic marginalization" behaviors, creating vulgar personas, malicious marketing by Internet celebrities, and displaying high-risk behaviors.

3

The problem of short videos spreading misconceptions

The problem of short video disseminating misconceptions, including challenging the bottom line of public perception and disseminating wrong value orientation.

The special action requires short video platforms to optimize the recommendation mechanism, and strive to solve problems such as deviation in the value orientation of algorithms and insufficient presentation of high-quality short videos. Optimize the traffic allocation mechanism to prevent "emphasizing indicators over quality", one-sidedly using quantitative indicators such as like rate and forwarding rate as the basis for traffic allocation, and require strengthening platform review and control.

Efforts should be made to solve the problems of non-standard audit mechanism and incomplete audit standards, so as to prevent the phenomenon of oversimplification or "one-size-fits-all" review and manual review.

During the special operation, a number of accounts and platforms with serious violations of laws and regulations will be closed and punished, and a number of typical cases of violations of laws and regulations will be publicly exposed to prevent repeated rebounds of problems.