The Chery iCAR 03 is a pure electric SUV with a pre-sale price of 129,800-185,800 yuan. At first glance, this price range is not uncommon in the market, however, when we analyze the product features of this car in depth, we can see why it is labeled as "involuted".
First of all, the car can be delivered on the same day of pre-sale, which is rare in the automotive industry. Normally, after a new car is launched, consumers need to wait for a period of time to pick up the car, but Chery iCAR 03 can be delivered on the day of pre-sale, which undoubtedly brings great convenience to consumers.
Secondly, the price of less than 130,000 yuan can have an all-aluminum body. The all-aluminum body is often regarded as the hallmark of high-end models in automobile manufacturing, with the advantages of light weight, high strength, and corrosion resistance.
However, Chery iCAR 03 provides an all-aluminum body in a relatively affordable price range, which is undoubtedly very attractive to consumers who pursue high quality and cost performance.
To sum up, Chery iCAR 03 offers many configurations only available in high-end models at a relatively low price, and this "involution" strategy will undoubtedly bring a lot of pressure to competitors. However, for consumers, such competition will undoubtedly lead to more affordable options.