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When the bell rings for the Christmas game, the NBA's basketball stage is instantly lit up. This traditional IP has long been not only a game, but also a grand event in the hearts and minds of teams and stars. In this era where traffic is king, participating in the Christmas game has become a prestigious honor for the team, because the absence of this grand game seems to be a mark of being despised by the league.
However, there is one star who has been with him at this feast for 17 consecutive years, and he is "James Emperor" James. This is not only a battle for the court, but also a struggle against time, and he has spent 17 consecutive Spring Festivals in beautiful countries on the court. What kind of special experience is this?
Just imagine, when most people are celebrating the Spring Festival reunion, James chooses to work overtime and dedicate fierce games to the fans. In addition to the love for basketball, what kind of meaning does this persistence have? Respect for tradition and adherence to team responsibility?
Perhaps, you will wonder if there is an additional reward for such efforts. In the NBA, players are paid per game, whether it's a Christmas game or a regular season game, and for players, they're just one game on payroll records. This means that even on this particular match day, players will still be paid a fraction of their regular salary.
However, the Christmas game is a Spring Festival Gala in a beautiful country, with the players of the home team being able to rush home to welcome the tail end of the new year after the game, while the away players spend an unusual holiday in a foreign country. To this end, the league provides a subsidy for each player participating in the Christmas game for a Chinese New Year's Eve dinner, up to $1,330 per day. This means that each player, including James, can receive an additional $2,660 for one day of play.
Perhaps, some people will say that this is just a small subsidy, but in this commercial league, this number is no longer a simple number, but a recognition of the hard work and dedication of the players. However, it is worth mentioning that this subsidy is only given to the players, and the team's logistics staff do not have such treatment.
This leads to a rather heartwarming story, and instead of pocketing this extra income, James chose to give this Chinese New Year's Eve meal subsidy to the team's logistics staff. In James's view, the players and support staff are one and the same, and they are all in this together. Therefore, he chose to share this subsidy with those who need it more than himself, and such a move cannot help but make people admire James's charisma even more.
In this moment, we see the great love of a superstar, who not only shows extraordinary basketball skills on the court, but also conveys a deep understanding of the team and humanity in daily life. James' behavior makes people wonder if in the wave of commercial sports, are the stars just cold commercial symbols, or can they carry the warmth and feel the warmth of human nature?
However, on second thought, is all this just a show, a hype to give the stars a more glamorous coat? Is the league's promotion of the care of the players also to cover up the commercial operation and interest wrestling behind it? Perhaps, this so-called "love show" is not so pure, but mixed with complex thoughts about commercial transactions.
With the Christmas war approaching, a battle of purple and gold VS green shirts has started again. In the East, James taught Tatum and Jaylen Brown a lot of basketball lessons, but now these two tandems have grown and even have a chance to challenge for the championship. It's to look forward to a matchup between the best strikers in league history and possibly the best strikers of the future.
However, like two sides of the same coin, this also raises a paradoxical reflection. On the field, how can the stars maintain their sincere love for the game under the packaging of commercial pressure and personal branding?
Perhaps, this Christmas battle is not only a feast of basketball, but also a commercial and emotional wrestle. Behind the love shown by the stars, should we think more about the truth behind it? The chaos of competition and business on the basketball court, the warmth of human nature and the coldness of business operation may be the more thought-provoking part behind this traditional IP.
In this era of commercial value, the NBA Christmas Game is undoubtedly a sports carnival at the top of the pyramid. The team is eager to be a part of it, in order to show its strength and win the applause of the fans at this festive spectacle. For the team, this is not only a basketball game, but also a business opportunity. Behind the stage of the Christmas war, there are countless commercial gambles and advertising collaborations.
Perhaps, we should pay more attention to how these stars maintain their true love for basketball despite their commercial interests. Before the game, the players need to participate in various advertising shoots, commercial activities, and their every expression and every action may become part of the brand promotion. And behind all this, can you still see their real smiles and feel their love for basketball?
"Zhan Huang" James has participated in the Christmas game for 17 consecutive years, what kind of persistence and persistence is this? Perhaps in his opinion, this is not only for the team, for the fans, but also for the love of basketball. However, have we ever wondered if this love has been gradually diluted in the torrent of business and turned into an obligation and a burden?
Behind the commercial operation, the remuneration of players has become a focus of attention. Although the Christmas game is a special game, the players' salaries have not doubled. According to NBA regulations, players are paid only on a per-game basis. This means that whether it's in the Christmas game or other regular events, players are paid only as part of their regular salary.
Perhaps, this is also a reminder that even on such a special match day, the players' efforts do not bring additional returns in terms of salary. This makes people wonder if the players are appreciating this hard-won opportunity enough to maintain their focus and love for the game itself in the tide of business operations.
However, the league offers a unique subsidy for players competing in the Christmas game, with each player receiving up to $1,330/day for the Chinese New Year's Eve meal. This may seem like a small number, but it is significant in the context of commercial basketball. This is not only a recognition of the hard work of the players, but also an emphasis on the emotions and team responsibilities of the players under the trend of commercialization.
However, this Chinese New Year's Eve meal subsidy is not shared by everyone. The team's support staff, those who work quietly behind the scenes, do not enjoy such treatment. This makes people think deeply, how many people are silently dedicated behind the basketball game, and how many people are marginalized?
James' behavior was undoubtedly a heartwarming move. He did not include the subsidy in his personal account, but chose to give it to the team's support staff. He believes that the players and the support staff are one and that everyone can work together to move the team forward. This philosophy of working together and growing together is perhaps an important part of building a team's culture.
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