Cai Hongzhu, the founder of Daohuaxiang, died of illness! He started from scratch and created a 60 billion liquor group
Edited by Li Zedong
On December 25, the official website of Daohuaxiang Group and the group's official WeChat became black and white.
According to a number of media reports, Cai Hongzhu, the founder of Daohuaxiang, a well-known wine company in Hubei, Secretary of the Party Committee of Daohuaxiang Group, and lifelong honorary chairman, died of illness on the evening of the 24th.
Cai Hongzhu Image source: Daohuaxiang official website
Hubei Provincial Liquor Circulation Association issued a condolence message today, saying: Shocked to hear the unfortunate death of Mr. Cai Hongzhu, Hubei Liquor Circulation Industry Association would like to express its deep condolences and sincere condolences to Mr. Cai Hongzhu's family!
Mr. Cai Hongzhu has made important contributions to the development of the liquor industry in Hubei and even China throughout his life, created and led the brand and enterprise of Daohuaxiang Liquor, and made positive contributions to the improvement of the status of Chujiu in the country. Mr. Cai Hongzhu's career pursuit, dedication to work, and contribution to the industry are a model for our wine industry people to learn Xi.
According to Jimu News, reporter Daohuaxiang Group learned that the official obituary will be released at a later date.
According to the official website of Daohuaxiang Group, the company started in 1982 and founded the "Daohuaxiang" brand in 1992, and the group's "Daohuaxiang", "Guan Gongfang", "Qing Sample" and "Junzhihong" have been recognized as "China Famous Trademarks" by the State Administration for Industry and Commerce. "Daohuaxiang" was recognized as "China Time-honored Brand" by the Ministry of Commerce of the People's Republic of China, and was selected into the "China's New Eight Famous Liquors" and "Top 100 Chinese Time-honored Brand Value List". In 2023, "Daohuaxiang" will be selected as China's 500 most valuable brands for 20 consecutive years, with a brand value of 108.592 billion yuan.
Cai Hongzhu, a legendary farmer entrepreneur
According to brokerage China, Cai Hongzhu started as a farmer entrepreneur with "three people, three cylinders, and a loan of 3,000 yuan". He led his enterprises and employees, with the entrepreneurial passion of "never say die, never give up" and the entrepreneurial spirit of "dare to take risks, self-pressure, create opportunities, and develop beyond the ordinary", so that Daohuaxiang Group has developed into nearly 30 member companies in just over 30 years, and its sales revenue has exceeded 50 billion yuan.
In 1951, Cai Hongzhu was born in a peasant family in Qinglong Village, Longquan Town, Yichang, Hubei Province. After three years of natural disasters, Cai Hongzhu, who graduated from junior high school, became a private primary school teacher, and later worked as a beekeeper, a forest farm manager, and a store cashier.
In 1982, 31-year-old Cai Hongzhu founded the first factory in the village, Qinglong Village Soy Sauce Factory, which is the famous story of "three people, three cylinders, and a loan of 3,000 yuan". He pulls soy sauce along the street in a cart and sells it. It didn't take long for Cai Hongzhu to become a well-known "10,000 yuan household". From April 1983 ~ October 1992, he served as the director of Yichang Bailin Distillery. In 1986, Cai Hongzhu, with the support of the Longquan Town Party Committee and the town government, merged the soy sauce factory with the Tumen Distillery next door. At that time, the distillery was close to collapse, and except for a few fermentation tanks for winemaking, there were only about 50 mouths to eat. In 1992, the liquor called "Daohuaxiang" came out, which is a mellow taste that Longquan people have never tasted.
In November 1992, Cai Hongzhu was appointed as the chairman and general manager of Hubei Daohuaxiang Group Company. After 2004, the liquor industry gradually entered a golden period of development, with major famous liquor brands and regional strong brands intertwined and scuffled, and the competition was very fierce. Cai Hongzhu in the assessment of the situation, put forward the implementation of the "golden network project", that is, the marketing center to the terminal sinking, to achieve the manufacturers, agents, terminal interests of the trinity of pragmatic marketing project, the progressive order is to first establish a marketing model, then the distribution of outlets, first service terminals, and then sort out the channels, so as to establish an orderly marketing network, to achieve a broad market management and service system. In 2006, Cai Hongzhu proposed to take the liquor industry as the leader, the development of agricultural industrialization circular economy as the direction, and the service of new rural construction as the carrier to carry out the "five-level circulation" agricultural circular economy development model.
In the recently released list of "2023 China's Top 500 Private Enterprises", Daohuaxiang Group ranked 180th in the country and the fourth in Hubei Province with an operating income of 60,521.28 million yuan.
Daily Economic News, comprehensive Daohuaxiang Group official website, Jimu News, Brokerage China
National Business Daily