Based on the protection of brand value, Xiaomi is angry about "malicious leaks".

Reporter: Huang Bowen Editor: Yang Jun

Recently, Xiaomi Group issued the "Statement on Malicious Leaks and Rumors Related to Xiaomi Cars", investigating the responsibility of relevant media leaks, and also dismissed 3 relevant employees from their jobs and never hired, and investigated legal responsibility in accordance with the law, which aroused widespread public attention.

As its statement said, the leak "disseminated a large amount of false and false information, seriously misleading the market and disrupting the normal business development of Xiaomi Auto". What's more, the leak is also a harm to Xiaomi's brand value.

Intellectual property and trade secrets have a close relationship with brands. Intellectual property rights, including patents, trademarks, copyrights, etc., are important assets of enterprises in the process of innovation and development, and trade secrets are one of the core competitiveness of enterprises, including technical secrets and business secrets of enterprises. The protection of intellectual property rights is to protect the core assets and brand image of the enterprise, and the protection of trade secrets is to protect the core interests and competitive advantages of the enterprise. Such leaks may damage the brand's image and market position, and affect the brand's competitive advantage.

Xiaomi's anger shows the importance that companies attach to brand value and their determination to protect brand value, and of course, to a large extent, it also plays a role in setting an example.

Major releases

Pinduoduo (PDD), Anta Sports (HK02020), Tencent Holdings (HK00700), Alibaba-SW (HK09988), Li Ning (HK02331), etc.: A number of listed companies donated money and materials to the disaster-stricken areas in Jishishan County, Gansu Province

Since the 6.2-magnitude earthquake struck Jishishan County, Gansu Province on December 18, a number of listed companies have announced that they will donate materials to the disaster area for emergency relief, transitional resettlement of the affected people and post-disaster reconstruction of the affected areas. Among them, Anta announced the donation of 40 million yuan worth of cold and warm equipment, Tencent Charity Foundation announced a donation of 20 million yuan, Alibaba joined hands with various parties to help Gansu and Qinghai earthquake relief efforts, and donated tents, cotton clothes and other materials for an additional 10 million yuan, Li Ning donated 20 million yuan worth of cold and warm materials through the China Women's Development Foundation, and Pinduoduo donated 20 million yuan to the Gansu Charity Federation.

Comments: A number of listed companies donated money and materials to the disaster-stricken areas, reflecting the corporate social responsibility and humanitarian spirit. These enterprises have not only achieved excellent results in their respective fields, but also played an active role in public welfare. These donations not only help alleviate the urgent needs of the affected areas, but also help to enhance the brand image and social credibility of the company.

BYD (SZ002594): The share of pure electric vehicles in the third quarter tied with Tesla

According to a report by Jiemian News on December 19, a recent report released by CounterpointResearch, a global market research agency, shows that BYD's market share of pure electric vehicles (excluding Denza) has caught up with Tesla, with both market shares of 17% in the third quarter. Judging from the data, in the third quarter of 2023, Tesla will deliver more than 435,000 units, and BYD pure electric vehicles will deliver 431,600 units, only about 3,500 units lower than Tesla, almost flat.

Comments: BYD's market share of pure electric vehicles in the third quarter of 2023 is equal to Tesla's, showing its advantages in products, technology, and brand. This is of great strategic significance to BYD, which not only enhances its competitiveness and influence in the domestic and foreign markets, but also lays a solid foundation for its future development.

Operational initiatives

Xiaomi Group-W(HK01810): Statement on Malicious Leaks and Rumors Related to Xiaomi Cars

On December 19, Xiaomi Group issued the "Statement on Malicious Leaks and Rumors Related to Xiaomi Cars". It is reported that in November and December, three former employees of Xiaomi's automobile department participated in the so-called "Xiaomi Auto Seminar" organized by external securities firms and investment institutions without permission for the purpose of charging "consulting fees", which seriously misled the market and disrupted the normal business development of Xiaomi Auto. Xiaomi Group has dismissed the above three employees and will never hire them, and will investigate their legal responsibilities in accordance with the law.

Comments: Although the leak incident has brought a certain adverse impact to Xiaomi Group, it also reflects the high attention and expectations of Xiaomi Auto. This statement reflects Xiaomi Group's strict attitude towards leaks and resolute pursuit of legal responsibility, and also shows its determination to maintain its brand image.

Industrial expansion

Sinopec (SH600028): The largest hydrogen supply center for fuel cell vehicles in southwest China was officially put into operation

On December 20, Sinopec's first hydrogen supply center in southwest China was officially put into operation in Chongqing. With a production capacity of 3,000 standard cubic meters per hour, the center is the largest hydrogen supply center for fuel cell vehicles in the southwest of the mainland. It is reported that the center adopts Sinopec's independent purification technology, which can supply 6,400 kg of high-purity hydrogen with a purity of 99.999% to the society every day under full load operation conditions, and the comprehensive cost can be reduced by more than 30% compared with conventional hydrogen production.

Comments: In recent years, Sinopec has focused on the two major fields of hydrogen energy transportation and green hydrogen refining, and vigorously developed the integrated hydrogen energy business. The hydrogen supply center in Chongqing is an important layout of Sinopec in the field of hydrogen transportation, which is conducive to promoting the demonstration operation of hydrogen fuel cell vehicles in southwest China.

China Mobile (SH600941) and CATL (SZ300750): China Mobile-CATL Information Energy Joint Research Institute was officially established

On December 20, the signing and unveiling ceremony of the "China Mobile-CATL Information Energy Joint Research Institute" was held in Ningde, Fujian Province. In the future, the "Joint Research Institute" will carry out core technology research in the direction of energy storage digitalization, low-carbon energy, energy informatization, etc., and is committed to forming breakthroughs in digital energy technology, energy storage industry standard system, and virtual power plant operation, so as to create an integrated product and operation system in the field of domestic communication and new energy.

Comments: The "Joint Research Institute" is a further achievement of the strategic cooperation between China Mobile Group and CATL in 2022. Based on the "Joint Research Institute", the two will work together to build a benchmark for green cooperation in the field of new energy and communications in China, and accelerate the low-carbon transformation of energy in the mainland.

Technological innovation

LONGi Green Energy (SH601012): BC technology sets a new world record for the efficiency of silicon solar cells

Recently, according to the authoritative certification report of the Hamelin Institute for Solar Energy (ISFH) in Germany, the Heterojunction Back Contact (HBC) solar cell independently developed by LONGi Green Energy has achieved a cell conversion efficiency of 27.09% using an all-laser patterned mass production process process, creating a new world record for the efficiency of monocrystalline silicon solar cells, which is the second highest in November 2022 Another breakthrough after the world record for the efficiency of silicon solar cells.

Comments: BC technology is a thin-film solar cell technology, which has the advantages of high efficiency, low cost, and easy production, and is widely used in various photovoltaic products. With its innovation and leadership in BC technology, LONGi Green Energy has also created a strong competitive advantage and influence for its own brand.

Executive Information

Lenovo Group (HK00992): Yang Yuanqing donated 200 million yuan to his alma mater, the University of Science and Technology of China

On December 20, Yang Yuanqing, chairman and CEO of Lenovo Group and alumnus of the University of Science and Technology of China, donated 200 million yuan to his alma mater, the University of Science and Technology of China, in his personal name, to support the construction of the junior class building of the University of Science and Technology of China, and help the alma mater to innovate in basic scientific research and talent training. This donation is also the largest alumni donation since the establishment of USTC.

Comments: Yang Yuanqing's donation reflects his gratitude to his alma mater and his support for the cause of science and education. This move is not only conducive to improving the hardware facilities and teaching quality of USTC, but also conducive to enhancing Yang Yuanqing's personal brand influence, and may even enhance the brand influence of Lenovo Group.

Personnel changes

Alibaba-SW (HK09988): Wu Yongming is also the CEO of Taotian Group

On December 20, Alibaba announced on the Hong Kong Stock Exchange that the company's board of directors approved Wu Yongming, the company's CEO and chairman of Taotian Group, to concurrently serve as the CEO of Taotian Group, effective December 20, 2023. According to Jiemian News, Alibaba also announced that Dai Shan, the former CEO of Taotian Group, will assist in the establishment of Alibaba Group's asset management company.

Comments: This personnel change is a major adjustment of Alibaba Group's strategic positioning and organizational structure in the new historical stage. The appointment of Wu Yongming as the number one position of Alibaba Cloud and Taotian will help lead the transformation of Taotian with technological innovation, and help ensure the unified command and high-intensity continuous investment of the group in the two strategic priorities of e-commerce and cloud.

Market Cap Performance

Gree Electric Appliances (SZ000651): The 2023 annual performance forecast is released, and the company's stock price "stops falling and rebounds"

On December 20, the share price of Gree Electric Appliances fell by more than 7% in a single day, and its market value evaporated by more than 13 billion yuan. In the early morning of the next day, Gree Electric Appliances released a supplementary announcement on Gree Titanium Investment and a 2023 annual performance forecast. According to the report, Gree Electric is expected to achieve a total operating income of 205 billion ~ 210 billion yuan in 2023, a year-on-year increase of 7.8% to 10.4%, and a net profit attributable to the parent company of 27 billion ~ 29.3 billion yuan, a year-on-year increase of 10.2% to 19.6%. On December 21, the share price of Gree Electric "stopped falling and rebounded", with an increase of 2.24% on the day.

Comments: After the stock price plummeted, Gree Electric Appliances issued a timely performance forecast and a supplementary announcement on Gree Titanium Investment, which helped to eliminate the market's doubts and worries about the diversified development of Gree Electric Appliances, and also provided new impetus and space for the company's future growth.

NetEase-S (HK09999) and Tencent Holdings (HK00700): The company's stock price fell sharply

On December 22, NetEase's closing price fell 24.6%, and Tencent Holdings' closing price fell 12.35%. On the news side, the National Press and Publication Administration issued the "Measures for the Administration of Online Games (Draft for Solicitation of Comments)" on the same day, mentioning that online games must not set inducing rewards such as daily login, first recharge, and continuous recharge, and all online games must set user recharge limits.

Comments: The release of the draft for comments means that the online game industry may face stricter supervision, which also puts forward higher requirements for the content, mode, and fees of games, so as to protect the physical and mental health of minors and prevent game addiction and excessive consumption.

Important collaborations

CATL (SZ300750): The company signed a strategic cooperation agreement with the Datong Municipal Government

On December 20, CATL signed a strategic cooperation agreement with the Datong Municipal Government. According to the agreement, the two parties will jointly promote cooperation and development in the fields of green and intelligent manufacturing of new energy products, investment and development of renewable energy, electrification of transportation and infrastructure construction, focusing on the "dual carbon" goal.

Comments: The strategic cooperation between CATL and the Datong Municipal Government is an important measure for the development of the new energy industry, and a powerful measure for the two parties to jointly implement the "double carbon" goal, which will promote the energy transformation and upgrading of Datong City, and will also further enhance the market competitiveness and brand influence of CATL.

CPIC (SH601601): The company signed a strategic cooperation agreement with Fudan University

On December 20, CPIC and Fudan University held a strategic cooperation signing ceremony and the launching ceremony of insurance and finance joint innovation research. According to the agreement, the two parties will jointly build an insurance application innovation research institute, upgrade a postdoctoral research station, hold a magazine called "China Commercial Insurance", and actively explore a new model of integration of industry, education and research, jointly organize talent training, set up an education fund, build a social practice base, and serve the cultivation of high-level talents, jointly promote campus cultural activities, carry out cooperation in health and elderly care services, assume social responsibility, and jointly help Shanghai promote more pioneering reforms and leading opening-up in the field of finance and insurance.

Comments: CPIC is one of the largest comprehensive insurance groups in China, and Fudan University is the top institution of higher learning in China, the cooperation between the two sides can promote the interaction between the insurance industry and universities, improve the scientific and technological level and service capabilities of the insurance industry, promote the transformation and upgrading of the insurance industry and the sustainable development of the insurance industry, and provide guarantee for the stability and growth of the social economy.

Bank of China (SH601988): The company signed a strategic cooperation agreement with the Shanghai Municipal Government

On December 20, Bank of China signed a strategic cooperation agreement with the Shanghai Municipal Government. According to the agreement, Bank of China will strengthen comprehensive strategic cooperation with the Shanghai Municipal Government in implementing major national strategies, expanding domestic demand and supply-side structural reform, assisting in the construction of the "Five Centers", strengthening the supply of financial resources, deepening financial innovation, and strengthening cooperation in people's livelihood financial practices, so as to give full play to the advantages of globalization and provide Shanghai with comprehensive, diversified and convenient comprehensive financial services.

Comments: The cooperation will help Bank of China enhance its financial strength and competitiveness, and will also help Shanghai to enhance its financial functions and influence, and make new and greater contributions to the country's economic and social development.

National Business Daily