According to data released by well-known Internet home improvement platforms, in the first three quarters of 2023 alone, the number of (home improvement) demand projects rose by 51.5% year-on-year. It can be seen that the desire of consumer groups to improve the quality of life is rising, and the impact of the "consumption downturn" on the home improvement industry is effectively refuted with real money.
Recently, initiated by Midea Household Central Air Conditioning, China Interior Decoration Association, Shanghai Interior Decoration Industry Association, and guided by the Shanghai Interior Decoration Industry Association, the selection results of the "Air Aesthetics Best Friends 100 Talents Program Designer" were officially announced, and the answer to the question became clearer.
The demand is deformed and intangible, and the air conditioning category has become an important part of home decoration
Contemporary consumer groups home decoration needs to enrichment, diversity-based, this from the United States of the home central air conditioning of the "air aesthetics of the 100 people plan" can be glimpsed one or two, many participating pre-decoration designers revealed, compared with the traditional home decoration, now in the design stage of the factors considered, not only building materials raw materials, home (soft decoration), furniture style, home appliances specific models, appearance size, etc. are also included, more to the product purchase channels, The maintenance service after moving in is well considered, and the air conditioning category is more prominent.
According to the World Health Organization's World Health Organization (WHO) "Indoor Air Pollution and Health", indoor air pollution is currently 5-10 times higher than outdoor pollution, and 4% of global diseases are related to indoor air quality. Compared to the staggering statistic, adults, the elderly, and infants and young children all spend more than 70% of their time indoors, which increases anxiety about air problems. It also makes the air conditioning category a home decoration designer and home appliance brand, solving the air health needs of users and seizing the minds of consumers.
From looking at each other to standing side by side, industrial changes have promoted the upgrading of household central air conditioning
Household central air conditioning has become the competition point of various enterprises, and it also has a driving role in the trend of spatial integration. In recent years, the integrated style of kitchen and home has become the mainstream in various home decoration styles, so designers must have a deep understanding of various products in order to better integrate household appliances into them and improve the design scheme. Therefore, the purchase of home appliances, which was originally at the end of the two links of the home improvement industry chain and consumer purchase decision-making, was put forward to the pre-installation design stage.
Household central air conditioning has become the "darling" of this trend due to factors such as high degree of customization and good concealment after installation, but due to decisive factors such as product volume, layout design, and installation needs, home decoration designers need to first consider the required reserved height, pipelines, functional module distribution and other factors before continuing to design other spaces. As a result, household central air conditioning is more closely related to the designer group, and has been pushed to the top of the industrial chain in this wave of home appliance front-loading market.
There are 100 friends of air aesthetics, and Midea's household central air conditioning completes the "two-way" rush with technology
The dual drive of consumer demand and industrial structure changes makes household central air conditioning go to the front end, but whether the household central air conditioning itself can enter the designer's "eye" is still another concept: when customers put forward requirements for sterilization, mute, anti-fume, aldehyde removal and other requirements for different spaces, designers can only passively accept and begin to look for qualified products. In this process, the designer's understanding of the product and the degree of product customization will affect the market layout of the brand enterprise.
The selection of Midea's "2023 Midea Air Conditioning and Air Aesthetics Best Friends 100 Designers Program" has successfully filled this gap. On the one hand, it can help designers break the limitations, release their subjective initiative and improve the design scheme with the help of Midea's powerful technical functions, on the other hand, Midea can exert its strong R&D capabilities, develop new functions according to actual needs, and rely on the strong customization advantages of Midea's "designer" household central air conditioning and other products to feed back designers and consumers, realize Midea's "two-way" rush to the two groups, and better cooperate with the designer group to meet the needs of consumer groups for quality life.
The significance of the "2023 Midea Air Conditioning and Air Aesthetics Best Friends 100 Designers Program" is not only the two-way feedback between the brand and the designer group to better meet consumers, but also a demonstration for the industry under the trend of home appliance front-loading, thereby driving the development of information and data exchange in the whole industry. In the future, Midea will continue to deepen cooperation with designer groups, vigorously implement the concept of air aesthetics, improve Midea's whole-house smart air solutions, and promote the promulgation and implementation of industry standards under the new home decoration model, so that consumer groups can obtain a more high-quality, healthy, comfortable and good air environment.
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